Rascasse Audience Intelligence

Shoppers Drug Mart Target Market in United States

A data profile of the people who buy, follow and care about Shoppers Drug Mart in United States — modelled from more than twelve digital signal sources. Shoppers Drug Mart has an estimated audience of 618,930 people in United States.

#5among Drugstore in United States#3325among Brand in United States#464in Shopping

The average Shoppers Drug Mart fan in United States is 33.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Category: Shopping · Type: Brand · Subtype: Drugstore

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shoppers Drug Mart profile in United States.

Audience size
619K
in United States
Gender
61.0%♀
39.0% male
Age
33.8
average years
Country rank
#32206
Brand in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Shoppers Drug Mart

61.0% are female, 39.0% are male, average age 33.8.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Shoppers Drug Mart audience in United States
MetricValue
Female61.0%
Male39.0%
Average age33.8
Estimated audience size618,930
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Shoppers Drug Mart audience in United States
Age bracketShare%
16-1936%
20-2921%
30-3916%
40-4914%
50+14%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Shoppers Drug Mart audience comes from United States.

Worldwide audience distribution share by country for Shoppers Drug Mart
CountryShare
Canada79.8%
United States6.8%
China2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shoppers Drug Mart audience in United States is strongest.

Fig. 05

Top regions by affinity

Shoppers Drug Mart customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K2.97×
02Washington~30K2.76×
03Michigan~40K2.49×
04New York~80K2.38×
05Wyoming~2K1.99×
06Maine~4K1.75×
07North Dakota~2K1.50×
08New Jersey~20K1.47×
09Alaska~2K1.42×
10Florida~60K1.38×
11Hawaii~3K1.32×
12California~80K1.24×
13Virginia~20K1.24×
14Vermont~1K1.20×
15Montana~2K1.13×
16New Hampshire~3K1.10×
17Oregon~8K1.09×
18Maryland~10K1.05×
19Illinois~20K1.04×
20Massachusetts~10K0.97×
21Nevada~6K0.95×
22Connecticut~5K0.87×
23Kansas~4K0.87×
24Ohio~20K0.85×
25Arizona~10K0.84×
26Texas~40K0.83×
27Minnesota~7K0.82×
28Rhode Island~2K0.80×
29Delaware~1K0.80×
30Idaho~2K0.78×
31West Virginia~2K0.77×
32Tennessee~9K0.76×
33Pennsylvania~10K0.73×
34Colorado~7K0.73×
35New Mexico~2K0.73×
36North Carolina~10K0.71×
37Mississippi~4K0.71×
38Nebraska~2K0.71×
39Georgia~10K0.70×
40Indiana~8K0.69×
41Oklahoma~5K0.69×
42South Carolina~6K0.68×
43Iowa~3K0.68×
44Arkansas~3K0.68×
45Kentucky~5K0.67×
46Utah~4K0.66×
47Wisconsin~6K0.65×
48Louisiana~5K0.63×
49Missouri~6K0.61×
50Alabama~5K0.59×
Fig. 06

Affinity by region

Affinity by region — Shoppers Drug Mart, United States
0.59×1.00×2.97×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Drugstore audiences in United States

See Shoppers Drug Mart audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shoppers Drug Mart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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