Hourglass Cosmetics Audience in United States

Hourglass Cosmetics logo

Hourglass Cosmetics has an estimated audience of 690,299 people in United States. 89.5% are female, 10.5% are male, average age 31.2. Top regions: California, Texas, New York. Top brand affinities: Flare, tarte cosmetics, It Cosmetics, QB (singer), Hervé Leger.

The average Hourglass Cosmetics fan in United States is 31.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Flare, tarte cosmetics, It Cosmetics, with strongest over-indexing on Flare (61.47× the country average). Demographically, the Hourglass Cosmetics audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Demographics of Hourglass Cosmetics fans

Demographic split for Hourglass Cosmetics audience in United States
MetricValue
Female89.5%
Male10.5%
Average age31.2
Estimated audience size690,299

Audience persona

The typical Hourglass Cosmetics fan in United States is more female, around 31.2 years old, with strong Indulgence tendencies and a notable affinity for Flare.

Top regions in United States

Top regions ranked by reach for Hourglass Cosmetics in United States
RegionReachAffinity
California172,8722.28×
Texas73,1171.23×
New York71,5661.86×
Florida51,3401.1×
Illinois28,0461.22×
New Jersey27,8131.58×
Pennsylvania22,8770.98×
Georgia22,5811.06×
North Carolina20,5740.99×
Virginia19,1561.14×
Ohio18,8310.89×
Arizona18,2731.3×
Washington17,9611.3×
Michigan17,6130.98×
Massachusetts16,6131.22×
Tennessee13,9251.01×
Maryland12,2621.03×
Colorado11,5631.06×
Minnesota10,0711.02×
South Carolina9,9880.96×
Missouri9,5240.86×
Indiana9,4760.75×
Alabama9,0040.93×
Connecticut8,5751.24×
Wisconsin8,5480.82×
Louisiana8,5380.96×
Oregon8,4941.07×
Kentucky8,3830.97×
Nevada8,2051.23×
Oklahoma6,4180.84×
Utah5,5710.9×
Arkansas5,3090.93×
Mississippi4,4320.78×
Iowa4,1320.73×
Hawaii4,1081.38×
Kansas3,9430.72×
New Mexico3,3370.96×
Nebraska2,6390.76×
Washington, District of Columbia2,5381.22×
Idaho2,5080.72×
West Virginia2,3280.72×
Rhode Island2,2491.02×
New Hampshire2,1010.77×
Maine2,0720.84×
Delaware1,6190.85×
Montana1,5430.81×
Alaska9400.64×
North Dakota8340.59×
Wyoming7620.75×
South Dakota7140.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hourglass Cosmetics audience
BrandAffinityCategory
Flare61.47×Sports
tarte cosmetics24.67×Beauty & Wellness
It Cosmetics26.63×Beauty & Wellness
QB (singer)29.94×Music & Radio
Hervé Leger50.13×Fashion & Accessoires
Halston48.56×Fashion & Accessoires
Blush27.15×Beauty & Wellness
Yahoo!奇摩名人娛樂3.41×Internet & Social Media
Conservation (ethic)12.35×Politics & Society
Anastasia Beverly Hills13.75×Beauty & Wellness
ColourPop15.07×Beauty & Wellness
Hair Stylists7.61×Beauty & Wellness
Laura Mercier13.29×Beauty & Wellness
Skin (musician)11.05×Music & Radio
Ruby Rose12.25×Movies & TV
Runway (fashion)7.54×Fashion & Accessoires
fashionistas16.17×Fashion & Accessoires
Make-up artist4.55×Beauty & Wellness
PENTAGON10.62×Music & Radio
Makeup Tutorials3.98×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hourglass Cosmetics audience
TraitClusterScore
IndulgenceJOY2.27
Luxury OrientationPREMIUM2.07
Pet OwnershipJOY2.02
Design AffinityPREMIUM1.89
Price SensitivityPREMIUM1.41
SustainabilityBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Hourglass Cosmetics
CountryShare
United States57.7%
United Kingdom12.8%
Germany4.2%

See Hourglass Cosmetics audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Hourglass Cosmetics have in United States?

Hourglass Cosmetics has an estimated audience of 690,299 people in United States, concentrated in California and Texas.

What is the gender split and age of Hourglass Cosmetics fans?

89.5% of Hourglass Cosmetics fans are female, 10.5% are male, with an average age of 31.2 years.

Which brands do Hourglass Cosmetics fans like most?

Hourglass Cosmetics fans show strongest brand affinity for Flare (61.47×), tarte cosmetics (24.67×), and It Cosmetics (26.63×) over the country average.

Where do Hourglass Cosmetics fans live in United States?

Hourglass Cosmetics fans in United States are most concentrated in California (reach 172,872), Texas (reach 73,117), and New York (reach 71,566). These three regions account for the largest share of the active audience.

What other brands do Hourglass Cosmetics fans also like?

Beyond Hourglass Cosmetics itself, the audience over-indexes on tarte cosmetics (24.67×), It Cosmetics (26.63×), QB (singer) (29.94×), and Hervé Leger (50.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hourglass Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.