Rascasse Audience Intelligence

Hourglass Cosmetics Target Market in United States

A data profile of the people who buy, follow and care about Hourglass Cosmetics in United States — modelled from more than twelve digital signal sources. Hourglass Cosmetics has an estimated audience of 688,672 people in United States.

#63among Cosmetics in United States#3112among Brand in United States#357in Beauty & Wellness

The average Hourglass Cosmetics fan in United States is 31.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Flare, tarte cosmetics, It Cosmetics, with strongest over-indexing on Flare (61.47× the country average).

Demographically, the Hourglass Cosmetics audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hourglass Cosmetics fan in United States is more female, around 31.2 years old, with strong Sustainability tendencies and a notable affinity for Flare.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hourglass Cosmetics profile in United States.

Audience size
689K
in United States
Gender
89.5%♀
10.5% male
Age
31.2
average years
Country rank
#30214
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hourglass Cosmetics

89.5% are female, 10.5% are male, average age 31.2.

Fig. 02

Gender split

89.5%
Female
10.5%
Male
Demographic split for Hourglass Cosmetics audience in United States
MetricValue
Female89.5%
Male10.5%
Average age31.2
Estimated audience size688,672
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Hourglass Cosmetics audience in United States
Age bracketShare%
16-1941%
20-2923%
30-3916%
40-4914%
50+6%
Fig. 04

Worldwide distribution

57.6%

of the worldwide Hourglass Cosmetics audience comes from United States.

Worldwide audience distribution share by country for Hourglass Cosmetics
CountryShare
United States57.6%
United Kingdom12.7%
Germany4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hourglass Cosmetics audience in United States is strongest.

Fig. 05

Top regions by affinity

Hourglass Cosmetics customers by region in United States
#RegionReachAffinity×
01New York~100K2.90×
02California~200K2.02×
03New Jersey~30K1.57×
04Washington~20K1.40×
05Hawaii~4K1.22×
06Connecticut~8K1.21×
07Nevada~8K1.19×
08Arizona~20K1.16×
09Massachusetts~20K1.16×
10Washington, District of Columbia~2K1.09×
11Illinois~20K1.08×
12Texas~60K1.07×
13Virginia~20K1.06×
14Florida~50K1.05×
15Oregon~8K1.04×
16Colorado~10K1.00×
17Kentucky~9K1.00×
18Rhode Island~2K0.99×
19Georgia~20K0.98×
20Tennessee~10K0.97×
21Maryland~10K0.97×
22Minnesota~10K0.97×
23Louisiana~9K0.97×
24New Mexico~3K0.97×
25Pennsylvania~20K0.95×
26North Carolina~20K0.95×
27Alabama~9K0.94×
28Arkansas~5K0.94×
29New Hampshire~3K0.94×
30Montana~2K0.94×
31Delaware~2K0.94×
32Alaska~1K0.94×
33South Carolina~10K0.93×
34Utah~6K0.93×
35North Dakota~1K0.93×
36Vermont~1K0.93×
37West Virginia~3K0.92×
38Maine~2K0.92×
39Idaho~3K0.90×
40South Dakota~1K0.90×
41Michigan~20K0.89×
42Mississippi~5K0.89×
43Oklahoma~7K0.88×
44Nebraska~3K0.88×
45Kansas~5K0.87×
46Wisconsin~9K0.86×
47Ohio~20K0.85×
48Missouri~9K0.84×
49Iowa~5K0.83×
50Indiana~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Hourglass Cosmetics, United States
0.79×1.00×2.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hourglass Cosmetics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hourglass Cosmetics audience
#·InterestCategoryAffinity×
01YourSingaporeTravel & Leisure138.25×
02FlareSports61.47×
03HalstonFashion & Accessoires48.56×
04QB (singer)Music & Radio29.94×
05BlushBeauty & Wellness27.15×
06It CosmeticsBeauty & Wellness26.63×
07la prairieBeauty & Wellness25.58×
08tarte cosmeticsBeauty & Wellness24.67×
09fashionistasFashion & Accessoires16.17×
10ColourPopBeauty & Wellness15.07×
11Anastasia Beverly HillsBeauty & Wellness13.75×
12Laura MercierBeauty & Wellness13.29×
13Conservation (ethic)Politics & Society12.35×
14Ruby RoseMovies & TV12.25×
15Skin (musician)Music & Radio11.05×
16PENTAGONMusic & Radio10.62×
17Hair StylistsBeauty & Wellness7.61×
18Runway (fashion)Fashion & Accessoires7.54×
19Make-up artistBeauty & Wellness4.55×
20Makeup TutorialsBeauty & Wellness3.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hourglass Cosmetics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hourglass Cosmetics audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.23×
Design AffinityPREMIUM1.20×
MindfulnessBALANCE1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hourglass Cosmetics audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.56×
DIY MentalityTHRILL0.64×
PatriotismCONSERVATISM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hourglass Cosmetics's target market in United States?

Hourglass Cosmetics's target market in United States covers an estimated 688,672 people, concentrated in California and New York.

02

What is the gender split and age of Hourglass Cosmetics customers?

89.5% of the Hourglass Cosmetics audience are female, 10.5% are male, with an average age of 31.2 years.

03

Which brands do Hourglass Cosmetics fans like most?

Hourglass Cosmetics fans show strongest brand affinity for Flare (61.47×), tarte cosmetics (24.67×), and It Cosmetics (26.63×) over the country average.

04

Where do Hourglass Cosmetics fans live in United States?

Hourglass Cosmetics fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Hourglass Cosmetics fans also like?

Beyond Hourglass Cosmetics itself, the audience over-indexes on tarte cosmetics (24.67×), It Cosmetics (26.63×), QB (singer) (29.94×), and Blush (27.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Hourglass Cosmetics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hourglass Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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