Halston Audience in United States

Halston has an estimated audience of 274,109 people in United States. 73.6% are female, 26.4% are male, average age 41.8. Top regions: California, New York, Texas. Top brand affinities: Sepak takraw, Edie Sedgwick, Luke Evans (actor), Debbie Harry, Superman.

The average Halston fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Sepak takraw, Edie Sedgwick, Luke Evans (actor), with strongest over-indexing on Sepak takraw (1055.15× the country average). Demographically, the Halston audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Halston fans

Demographic split for Halston audience in United States
MetricValue
Female73.6%
Male26.4%
Average age41.8
Estimated audience size274,109

Audience persona

The typical Halston fan in United States is more female, around 41.8 years old, with strong Design Affinity tendencies and a notable affinity for Sepak takraw.

Top regions in United States

Top regions ranked by reach for Halston in United States
RegionReachAffinity
California37,7871.25×
New York36,9312.41×
Texas27,8841.18×
Florida26,7151.44×
Georgia10,8011.28×
New Jersey9,9821.43×
Pennsylvania9,9421.08×
Illinois9,6161.05×
North Carolina8,6671.05×
Ohio7,5250.89×
Virginia6,8181.02×
Massachusetts6,7931.26×
Arizona6,7541.21×
Michigan6,7490.94×
Tennessee5,4610.99×
Washington5,4160.99×
Maryland5,0081.06×
Alabama4,7771.25×
Louisiana4,6191.31×
Indiana4,5280.9×
South Carolina4,3641.06×
Colorado4,1010.95×
Missouri3,8980.88×
Connecticut3,7731.37×
Minnesota3,6480.93×
Oregon3,2581.04×
Wisconsin3,1030.75×
Kentucky3,1020.9×
Oklahoma2,5360.83×
Nevada2,4830.94×
Arkansas1,9340.86×
Mississippi1,8970.84×
Iowa1,8380.81×
Utah1,8380.75×
Kansas1,7860.83×
Washington, District of Columbia1,2821.56×
New Mexico1,2350.9×
Rhode Island9971.14×
Idaho9930.72×
New Hampshire9870.91×
Hawaii9850.84×
Nebraska9670.7×
Maine8770.89×
West Virginia8580.67×
Delaware6980.92×
Montana5680.75×
Alaska4350.74×
Vermont4050.84×
South Dakota3620.57×
North Dakota2850.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Halston audience
BrandAffinityCategory
Sepak takraw1055.15×Sports
Edie Sedgwick388.95×Fashion & Accessoires
Luke Evans (actor)87.02×Movies & TV
Debbie Harry99.69×Music & Radio
Superman7.87×Movies & TV
Marina Abramović78.21×Arts & Culture
Kim Gordon150.28×Music & Radio
Georgia O'Keeffe56.65×Arts & Culture
Edvard Munch103.65×Arts & Culture
HighSchool27.45×Music & Radio
Elizabeth Taylor28.58×Movies & TV
René Magritte122.28×Arts & Culture
Ewan McGregor34.99×Movies & TV
Interview (magazine)43.49×News
DEADPOOL: The Movie67.33×Movies & TV
Amber Valletta101.12×Fashion & Accessoires
Diego Rivera62.49×Arts & Culture
Rembrandt64.47×Arts & Culture
Mark Rothko98.87×Arts & Culture
Hinds137.16×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Halston audience
TraitClusterScore
Design AffinityPREMIUM2.68
Luxury OrientationPREMIUM1.97
Quality AwarenessPREMIUM1.88
SustainabilityBALANCE1.7
IndulgenceJOY1.59
CreativityOPEN1.55

Worldwide distribution

Worldwide audience distribution share by country for Halston
CountryShare
United States39.9%
Japan5.3%
United Kingdom4.7%

See Halston audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Halston have in United States?

Halston has an estimated audience of 274,109 people in United States, concentrated in California and New York.

What is the gender split and age of Halston fans?

73.6% of Halston fans are female, 26.4% are male, with an average age of 41.8 years.

Which brands do Halston fans like most?

Halston fans show strongest brand affinity for Sepak takraw (1055.15×), Edie Sedgwick (388.95×), and Luke Evans (actor) (87.02×) over the country average.

Where do Halston fans live in United States?

Halston fans in United States are most concentrated in California (reach 37,787), New York (reach 36,931), and Texas (reach 27,884). These three regions account for the largest share of the active audience.

What other brands do Halston fans also like?

Beyond Halston itself, the audience over-indexes on Edie Sedgwick (388.95×), Luke Evans (actor) (87.02×), Debbie Harry (99.69×), and Superman (7.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Halston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.