Rascasse Audience Intelligence

Halston Target Market in United States

A data profile of the people who buy, follow and care about Halston in United States — modelled from more than twelve digital signal sources. Halston has an estimated audience of 260,195 people in United States.

#5385among Brand in United States#1664in Fashion & Accessoires

The average Halston fan in United States is 41.8 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Sepak takraw, Edie Sedgwick, Luke Evans (actor), with strongest over-indexing on Sepak takraw (1055.15× the country average).

Demographically, the Halston audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Travelling, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Halston fan in United States is more female, around 41.8 years old, with strong Travelling tendencies and a notable affinity for Sepak takraw.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Halston profile in United States.

Audience size
260K
in United States
Gender
73.6%♀
26.4% male
Age
41.8
average years
Country rank
#51835
Brand in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Halston

73.6% are female, 26.4% are male, average age 41.8.

Fig. 02

Gender split

73.6%
Female
26.4%
Male
Demographic split for Halston audience in United States
MetricValue
Female73.6%
Male26.4%
Average age41.8
Estimated audience size260,195
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Halston audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3916%
40-4923%
50+27%
Fig. 04

Worldwide distribution

38.1%

of the worldwide Halston audience comes from United States.

Worldwide audience distribution share by country for Halston
CountryShare
United States38.1%
Japan5.3%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Halston audience in United States is strongest.

Fig. 05

Top regions by affinity

Halston customers by region in United States
#RegionReachAffinity×
01New York~40K2.46×
02New Jersey~10K1.40×
03Washington, District of Columbia~1K1.40×
04Florida~30K1.35×
05Connecticut~4K1.32×
06California~40K1.22×
07Georgia~10K1.22×
08Louisiana~4K1.20×
09Massachusetts~6K1.18×
10Alabama~4K1.16×
11Texas~30K1.13×
12Arizona~6K1.11×
13Rhode Island<1K1.08×
14Pennsylvania~10K1.07×
15Maryland~5K1.05×
16Illinois~9K1.03×
17South Carolina~4K1.03×
18Oregon~3K1.01×
19North Carolina~8K0.99×
20Virginia~7K0.99×
21Tennessee~5K0.99×
22Washington~5K0.99×
23Delaware<1K0.99×
24Colorado~4K0.98×
25Nevada~3K0.98×
26New Mexico~1K0.97×
27Maine<1K0.97×
28Michigan~7K0.95×
29Minnesota~4K0.95×
30New Hampshire~1K0.95×
31Vermont<1K0.94×
32Indiana~5K0.92×
33Arkansas~2K0.92×
34Montana<1K0.92×
35Kentucky~3K0.91×
36Alaska<1K0.91×
37Iowa~2K0.90×
38Mississippi~2K0.90×
39Missouri~4K0.89×
40Kansas~2K0.89×
41Hawaii~1K0.89×
42Ohio~7K0.88×
43North Dakota<1K0.87×
44Idaho~1K0.86×
45South Dakota<1K0.86×
46Oklahoma~3K0.85×
47Nebraska~1K0.84×
48West Virginia~1K0.84×
49Wisconsin~3K0.82×
50Utah~2K0.82×
Fig. 06

Affinity by region

Affinity by region — Halston, United States
0.82×1.00×2.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Halston audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Halston audience
#·InterestCategoryAffinity×
01Sepak takrawSports1055.15×
02Edie SedgwickFashion & Accessoires388.95×
03Kim GordonMusic & Radio150.28×
04Edvard MunchArts & Culture103.65×
05Amber VallettaFashion & Accessoires101.12×
06Debbie HarryMusic & Radio99.69×
07Mark RothkoArts & Culture98.87×
08Luke Evans (actor)Movies & TV87.02×
09Marina AbramovićArts & Culture78.21×
10DEADPOOL: The MovieMovies & TV67.33×
11RembrandtArts & Culture64.47×
12Diego RiveraArts & Culture62.49×
13Georgia O'KeeffeArts & Culture56.65×
14RaphaelArts & Culture49.61×
15Interview (magazine)News43.49×
16LawrenceMusic & Radio37.49×
17Ewan McGregorMovies & TV34.99×
18Elizabeth TaylorMovies & TV28.58×
19HighSchoolMusic & Radio27.45×
20SupermanMovies & TV7.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Halston audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Halston audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL4.24×
MindfulnessBALANCE3.22×
Design AffinityPREMIUM2.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Halston audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.99×
Family OrientationCONSERVATISM1.01×
Pet OwnershipJOY1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Halston's target market in United States?

Halston's target market in United States covers an estimated 260,195 people, concentrated in New York and California.

02

What is the gender split and age of Halston customers?

73.6% of the Halston audience are female, 26.4% are male, with an average age of 41.8 years.

03

Which brands do Halston fans like most?

Halston fans show strongest brand affinity for Sepak takraw (1055.15×), Edie Sedgwick (388.95×), and Luke Evans (actor) (87.02×) over the country average.

04

Where do Halston fans live in United States?

Halston fans in United States are most concentrated in New York (reach ~40K), California (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Halston fans also like?

Beyond Halston itself, the audience over-indexes on Edie Sedgwick (388.95×), Luke Evans (actor) (87.02×), Debbie Harry (99.69×), and Kim Gordon (150.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Halston audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Halston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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