la prairie Audience in United States

la prairie logo

la prairie has an estimated audience of 450,531 people in United States. 82.2% are female, 17.8% are male, average age 33.9. Top regions: California, New York, Texas. Top brand affinities: Flare, Skin (musician), First Aid Beauty, Christina Ricci, Sisley.

The average la prairie fan in United States is 33.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Flare, Skin (musician), First Aid Beauty, with strongest over-indexing on Flare (24.67× the country average). Demographically, the la prairie audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Demographics of la prairie fans

Demographic split for la prairie audience in United States
MetricValue
Female82.2%
Male17.8%
Average age33.9
Estimated audience size450,531

Audience persona

The typical la prairie fan in United States is more female, around 33.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Flare.

Top regions in United States

Top regions ranked by reach for la prairie in United States
RegionReachAffinity
California134,2622.71×
New York79,7673.17×
Texas48,0661.24×
Florida45,3131.49×
New Jersey25,3162.21×
Wisconsin20,0042.95×
Illinois19,2721.28×
Massachusetts16,4521.85×
Washington16,0441.78×
Georgia14,9531.08×
Pennsylvania14,4630.95×
Virginia13,9651.27×
North Carolina10,7110.79×
Maryland10,5871.37×
Ohio9,3370.67×
Michigan9,2650.79×
Arizona8,3770.91×
Connecticut7,8191.73×
Nevada6,4701.48×
Minnesota6,4401×
Colorado6,2810.88×
Tennessee6,1480.68×
Oregon4,9740.96×
South Carolina4,7900.71×
Indiana4,7340.58×
Louisiana4,3580.75×
Missouri3,8470.53×
Alabama3,6250.58×
Oklahoma3,5870.72×
Kentucky3,1540.56×
Hawaii3,1221.61×
Utah2,6530.66×
Washington, District of Columbia2,3041.7×
Arkansas2,2150.6×
Mississippi2,0000.54×
Kansas1,8850.53×
Iowa1,5470.42×
New Mexico1,4720.65×
New Hampshire1,3820.78×
Rhode Island1,2750.89×
Idaho1,2300.54×
Delaware9980.8×
Nebraska9910.44×
Maine8670.54×
West Virginia8490.4×
Vermont6250.79×
Montana5580.45×
South Dakota5460.52×
Alaska5380.56×
North Dakota3900.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for la prairie audience
BrandAffinityCategory
Flare24.67×Sports
Skin (musician)17.46×Music & Radio
First Aid Beauty28.33×Beauty & Wellness
Christina Ricci10.26×Movies & TV
Sisley52.01×Beauty & Wellness
Perricone MD27.21×Beauty & Wellness
Yahoo!奇摩名人娛樂3.41×Internet & Social Media
Tatcha20.71×Beauty & Wellness
tarte cosmetics11.5×Beauty & Wellness
Hourglass Cosmetics24.77×Beauty & Wellness
Shu Uemura18.92×Beauty & Wellness
Pixi9.52×Beauty & Wellness
Hajjah24.65×Travel & Leisure
Caudalie12.69×Beauty & Wellness
Bath and Bodyworks3.83×Shopping
It Cosmetics13.22×Beauty & Wellness
Guerlain12.6×Beauty & Wellness
Henry Cavill5.72×Movies & TV
Make-up artist4.12×Beauty & Wellness
PCA SKIN36.74×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by la prairie audience
TraitClusterScore
Luxury OrientationPREMIUM3.79
IndulgenceJOY3.15
Design AffinityPREMIUM2.91
SustainabilityBALANCE2.03
Convenience OrientationPREMIUM1.64
Pet OwnershipJOY1.55

Worldwide distribution

Worldwide audience distribution share by country for la prairie
CountryShare
United States17.1%
Canada9.0%
Taiwan8.5%

See la prairie audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does la prairie have in United States?

la prairie has an estimated audience of 450,531 people in United States, concentrated in California and New York.

What is the gender split and age of la prairie fans?

82.2% of la prairie fans are female, 17.8% are male, with an average age of 33.9 years.

Which brands do la prairie fans like most?

la prairie fans show strongest brand affinity for Flare (24.67×), Skin (musician) (17.46×), and First Aid Beauty (28.33×) over the country average.

Where do la prairie fans live in United States?

la prairie fans in United States are most concentrated in California (reach 134,262), New York (reach 79,767), and Texas (reach 48,066). These three regions account for the largest share of the active audience.

What other brands do la prairie fans also like?

Beyond la prairie itself, the audience over-indexes on Skin (musician) (17.46×), First Aid Beauty (28.33×), Christina Ricci (10.26×), and Sisley (52.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for la prairie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.