Rascasse Audience Intelligence

la prairie Target Market in United States

A data profile of the people who buy, follow and care about la prairie in United States — modelled from more than twelve digital signal sources. la prairie has an estimated audience of 448,427 people in United States.

#69among Cosmetics in United States#4035among Brand in United States#428in Beauty & Wellness

The average la prairie fan in United States is 33.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Flare, Skin (musician), First Aid Beauty, with strongest over-indexing on Flare (24.67× the country average).

Demographically, the la prairie audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Luxury Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical la prairie fan in United States is more female, around 33.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Flare.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the la prairie profile in United States.

Audience size
448K
in United States
Gender
82.2%♀
17.8% male
Age
33.9
average years
Country rank
#39011
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of la prairie

82.2% are female, 17.8% are male, average age 33.9.

Fig. 02

Gender split

82.2%
Female
17.8%
Male
Demographic split for la prairie audience in United States
MetricValue
Female82.2%
Male17.8%
Average age33.9
Estimated audience size448,427
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the la prairie audience in United States
Age bracketShare%
16-1935%
20-2920%
30-3917%
40-4916%
50+12%
Fig. 04

Worldwide distribution

14.8%

of the worldwide la prairie audience comes from United States.

Worldwide audience distribution share by country for la prairie
CountryShare
United States14.8%
Japan13.4%
Canada7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the la prairie audience in United States is strongest.

Fig. 05

Top regions by affinity

la prairie customers by region in United States
#RegionReachAffinity×
01Wisconsin~20K2.98×
02New York~70K2.97×
03California~100K2.56×
04New Jersey~20K2.09×
05Massachusetts~20K1.75×
06Washington~20K1.72×
07Connecticut~7K1.60×
08Hawaii~3K1.49×
09Florida~40K1.45×
10Washington, District of Columbia~2K1.44×
11Nevada~6K1.41×
12Maryland~10K1.32×
13Illinois~20K1.21×
14Virginia~10K1.20×
15Texas~50K1.18×
16Minnesota~7K1.12×
17Georgia~10K1.08×
18Vermont<1K1.04×
19Rhode Island~1K0.97×
20Arizona~9K0.95×
21Oregon~5K0.95×
22Pennsylvania~10K0.93×
23Delaware~1K0.92×
24Alaska<1K0.92×
25New Hampshire~2K0.89×
26South Dakota<1K0.89×
27North Dakota<1K0.89×
28Colorado~6K0.86×
29Montana~1K0.86×
30Louisiana~5K0.84×
31Maine~1K0.84×
32New Mexico~2K0.83×
33Oklahoma~4K0.82×
34West Virginia~2K0.82×
35Idaho~2K0.81×
36North Carolina~10K0.79×
37Arkansas~3K0.79×
38Mississippi~3K0.79×
39Utah~3K0.78×
40Nebraska~2K0.78×
41Michigan~9K0.77×
42South Carolina~5K0.77×
43Kansas~3K0.76×
44Tennessee~7K0.75×
45Alabama~5K0.75×
46Kentucky~4K0.72×
47Iowa~3K0.72×
48Ohio~10K0.70×
49Indiana~6K0.69×
50Missouri~5K0.67×
Fig. 06

Affinity by region

Affinity by region — la prairie, United States
0.67×1.00×2.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the la prairie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for la prairie audience
#·InterestCategoryAffinity×
01SisleyBeauty & Wellness52.01×
02PCA SKINBeauty & Wellness36.74×
03First Aid BeautyBeauty & Wellness28.33×
04Perricone MDBeauty & Wellness27.21×
05Hourglass CosmeticsBeauty & Wellness24.77×
06FlareSports24.67×
07HajjahTravel & Leisure24.65×
08TatchaBeauty & Wellness20.71×
09Shu UemuraBeauty & Wellness18.92×
10Skin (musician)Music & Radio17.46×
11QB (singer)Music & Radio14.13×
12It CosmeticsBeauty & Wellness13.22×
13CaudalieBeauty & Wellness12.69×
14GuerlainBeauty & Wellness12.60×
15tarte cosmeticsBeauty & Wellness11.50×
16Christina RicciMovies & TV10.26×
17Henry CavillMovies & TV5.72×
18Make-up artistBeauty & Wellness4.12×
19Bath and BodyworksShopping3.83×
20SustainabilityPolitics & Society2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the la prairie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by la prairie audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.34×
SustainabilityBALANCE1.29×
Quality AwarenessPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by la prairie audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.55×
Need for SecurityCONSERVATISM0.57×
DIY MentalityTHRILL0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is la prairie's target market in United States?

la prairie's target market in United States covers an estimated 448,427 people, concentrated in California and New York.

02

What is the gender split and age of la prairie customers?

82.2% of the la prairie audience are female, 17.8% are male, with an average age of 33.9 years.

03

Which brands do la prairie fans like most?

la prairie fans show strongest brand affinity for Flare (24.67×), Skin (musician) (17.46×), and First Aid Beauty (28.33×) over the country average.

04

Where do la prairie fans live in United States?

la prairie fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do la prairie fans also like?

Beyond la prairie itself, the audience over-indexes on Skin (musician) (17.46×), First Aid Beauty (28.33×), Christina Ricci (10.26×), and Perricone MD (27.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See la prairie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for la prairie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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