First Aid Beauty Audience in United States

First Aid Beauty logo

First Aid Beauty has an estimated audience of 976,921 people in United States. 76.7% are female, 23.3% are male, average age 34.0. Top regions: California, Texas, New York. Top brand affinities: Bath and Bodyworks, Charli XCX, La Roche-Posay, Irina Shayk, Ashley Benson.

The average First Aid Beauty fan in United States is 34.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bath and Bodyworks, Charli XCX, La Roche-Posay, with strongest over-indexing on Bath and Bodyworks (83.43× the country average). Demographically, the First Aid Beauty audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of First Aid Beauty fans

Demographic split for First Aid Beauty audience in United States
MetricValue
Female76.7%
Male23.3%
Average age34.0
Estimated audience size976,921

Audience persona

The typical First Aid Beauty fan in United States is more female, around 34.0 years old, with strong Indulgence tendencies and a notable affinity for Bath and Bodyworks.

Top regions in United States

Top regions ranked by reach for First Aid Beauty in United States
RegionReachAffinity
California140,2691.31×
Texas86,3091.03×
New York79,0281.45×
Florida57,6830.87×
Illinois38,3731.18×
Pennsylvania37,6461.14×
New Jersey32,7681.32×
Massachusetts31,2321.62×
Ohio30,4181.01×
North Carolina29,2330.99×
Georgia28,4550.95×
Michigan24,9820.98×
Virginia24,7601.04×
Washington23,6781.21×
Arizona20,9601.05×
Tennessee19,5441×
Colorado17,1921.12×
Maryland16,8341×
Indiana16,6770.93×
Missouri15,8301.01×
Minnesota14,6411.05×
Wisconsin14,4320.98×
Oregon13,2371.18×
Connecticut12,4791.27×
Alabama12,4740.91×
South Carolina12,3810.84×
Kentucky12,0550.98×
Louisiana10,3020.82×
Nevada9,2780.98×
Oklahoma8,9080.82×
Utah7,8090.89×
Kansas7,4860.97×
Iowa6,8470.85×
Arkansas6,5580.81×
Mississippi5,8700.73×
New Hampshire4,8121.25×
Nebraska4,7810.98×
Idaho4,6700.95×
New Mexico4,2120.86×
West Virginia4,0630.89×
Rhode Island3,6541.17×
Hawaii3,5470.84×
Maine3,4660.99×
Washington, District of Columbia3,2121.09×
Delaware2,2770.84×
Montana2,2640.84×
North Dakota1,7870.89×
South Dakota1,7440.77×
Alaska1,7110.82×
Vermont1,4900.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for First Aid Beauty audience
BrandAffinityCategory
Bath and Bodyworks83.43×Shopping
Charli XCX34.67×Music & Radio
La Roche-Posay30.56×Beauty & Wellness
Irina Shayk47.11×Fashion & Accessoires
Ashley Benson41.38×Movies & TV
Kiehl's16.73×Beauty & Wellness
Cyndi Lauper20.77×Music & Radio
Whataburger7.68×Food & Beverages
Walgreens4.64×Shopping
CVS Pharmacy5.68×Shopping
Planet Fitness4.43×Sports
Kérastase20×Beauty & Wellness
Pierre Gasly53×Sports
Bioderma22.41×Beauty & Wellness
ULTA Beauty5×Beauty & Wellness
Sephora4.02×Shopping
Lip balm9.62×Beauty & Wellness
Weleda38.5×Beauty & Wellness
Personal care3.99×Health
Nivea18×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by First Aid Beauty audience
TraitClusterScore
IndulgenceJOY2.21
SustainabilityBALANCE2
DIY MentalityTHRILL1.81
Luxury OrientationPREMIUM1.75
LGBTQ+ IdentityOPEN1.72
Design AffinityPREMIUM1.7

Worldwide distribution

Worldwide audience distribution share by country for First Aid Beauty
CountryShare
United States71.9%
Canada7.0%
United Kingdom6.9%

See First Aid Beauty audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does First Aid Beauty have in United States?

First Aid Beauty has an estimated audience of 976,921 people in United States, concentrated in California and Texas.

What is the gender split and age of First Aid Beauty fans?

76.7% of First Aid Beauty fans are female, 23.3% are male, with an average age of 34.0 years.

Which brands do First Aid Beauty fans like most?

First Aid Beauty fans show strongest brand affinity for Bath and Bodyworks (83.43×), Charli XCX (34.67×), and La Roche-Posay (30.56×) over the country average.

Where do First Aid Beauty fans live in United States?

First Aid Beauty fans in United States are most concentrated in California (reach 140,269), Texas (reach 86,309), and New York (reach 79,028). These three regions account for the largest share of the active audience.

What other brands do First Aid Beauty fans also like?

Beyond First Aid Beauty itself, the audience over-indexes on Charli XCX (34.67×), La Roche-Posay (30.56×), Irina Shayk (47.11×), and Ashley Benson (41.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for First Aid Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.