Rascasse Audience Intelligence

First Aid Beauty Target Market in United States

A data profile of the people who buy, follow and care about First Aid Beauty in United States — modelled from more than twelve digital signal sources. First Aid Beauty has an estimated audience of 978,244 people in United States.

#36among Personal care in United States#2450among Brand in United States#308in Beauty & Wellness

The average First Aid Beauty fan in United States is 34.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Bath and Bodyworks, Cafe Rio, Ashley Benson, with strongest over-indexing on Bath and Bodyworks (151.38× the country average).

Demographically, the First Aid Beauty audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical First Aid Beauty fan in United States is more female, around 34.0 years old, with strong Indulgence tendencies and a notable affinity for Bath and Bodyworks.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the First Aid Beauty profile in United States.

Audience size
978K
in United States
Gender
76.7%♀
23.3% male
Age
34.0
average years
Country rank
#24033
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of First Aid Beauty

76.7% are female, 23.3% are male, average age 34.0.

Fig. 02

Gender split

76.7%
Female
23.3%
Male
Demographic split for First Aid Beauty audience in United States
MetricValue
Female76.7%
Male23.3%
Average age34.0
Estimated audience size978,244
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the First Aid Beauty audience in United States
Age bracketShare%
16-1928%
20-2925%
30-3922%
40-4916%
50+8%
Fig. 04

Worldwide distribution

73.3%

of the worldwide First Aid Beauty audience comes from United States.

Worldwide audience distribution share by country for First Aid Beauty
CountryShare
United States73.3%
Canada7.1%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the First Aid Beauty audience in United States is strongest.

Fig. 05

Top regions by affinity

First Aid Beauty customers by region in United States
#RegionReachAffinity×
01Massachusetts~30K1.57×
02New York~80K1.40×
03New Jersey~30K1.28×
04Connecticut~10K1.24×
05Rhode Island~4K1.24×
06New Hampshire~5K1.23×
07California~100K1.21×
08Oregon~10K1.16×
09Pennsylvania~40K1.14×
10Washington~20K1.14×
11Illinois~40K1.12×
12Colorado~20K1.11×
13Washington, District of Columbia~3K1.08×
14Maine~4K1.04×
15Virginia~20K1.01×
16Minnesota~10K1.01×
17Arizona~20K1.00×
18Tennessee~20K1.00×
19Maryland~20K1.00×
20Kansas~8K1.00×
21Nevada~9K0.99×
22Kentucky~10K0.98×
23Nebraska~5K0.98×
24North Dakota~2K0.98×
25Ohio~30K0.97×
26Wisconsin~10K0.97×
27Idaho~5K0.97×
28Delaware~3K0.97×
29Texas~80K0.96×
30North Carolina~30K0.96×
31Missouri~20K0.96×
32West Virginia~4K0.96×
33Michigan~20K0.95×
34Vermont~2K0.95×
35Montana~3K0.93×
36Alabama~10K0.92×
37New Mexico~4K0.92×
38Indiana~20K0.91×
39Alaska~2K0.91×
40Utah~8K0.90×
41Georgia~30K0.89×
42South Dakota~2K0.89×
43Louisiana~10K0.88×
44Iowa~7K0.88×
45Arkansas~7K0.87×
46South Carolina~10K0.86×
47Hawaii~4K0.86×
48Florida~60K0.84×
49Oklahoma~9K0.84×
50Mississippi~7K0.82×
Fig. 06

Affinity by region

Affinity by region — First Aid Beauty, United States
0.82×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the First Aid Beauty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for First Aid Beauty audience
#·InterestCategoryAffinity×
01Bath and BodyworksShopping151.38×
02Pierre GaslySports63.57×
03Ashley BensonMovies & TV54.04×
04Cafe RioFood & Beverages49.88×
05aveenoBeauty & Wellness37.72×
06Irina ShaykFashion & Accessoires36.59×
07Cyndi LauperMusic & Radio25.96×
08La Roche-PosayBeauty & Wellness22.63×
09KérastaseBeauty & Wellness20.30×
10Charli XCXMusic & Radio19.67×
11LongchampFashion & Accessoires18.43×
12Kiehl'sBeauty & Wellness13.10×
13BB creamBeauty & Wellness10.83×
14WhataburgerFood & Beverages9.73×
15CliniqueBeauty & Wellness9.16×
16QVCMovies & TV8.44×
17CVS PharmacyShopping6.56×
18WalgreensShopping5.58×
19Discount storesShopping4.76×
20ULTA BeautyBeauty & Wellness4.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the First Aid Beauty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by First Aid Beauty audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.34×
Price SensitivityPREMIUM2.39×
Family OrientationCONSERVATISM2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by First Aid Beauty audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.61×
TraditionCONSERVATISM0.72×
Need for SecurityCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is First Aid Beauty's target market in United States?

First Aid Beauty's target market in United States covers an estimated 978,244 people, concentrated in California and Texas.

02

What is the gender split and age of First Aid Beauty customers?

76.7% of the First Aid Beauty audience are female, 23.3% are male, with an average age of 34.0 years.

03

Which brands do First Aid Beauty fans like most?

First Aid Beauty fans show strongest brand affinity for Bath and Bodyworks (151.38×), Cafe Rio (49.88×), and Ashley Benson (54.04×) over the country average.

04

Where do First Aid Beauty fans live in United States?

First Aid Beauty fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do First Aid Beauty fans also like?

Beyond First Aid Beauty itself, the audience over-indexes on Cafe Rio (49.88×), Ashley Benson (54.04×), Cyndi Lauper (25.96×), and Whataburger (9.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See First Aid Beauty audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for First Aid Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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