IStock Audience in United States

IStock has an estimated audience of 566,672 people in United States. 46.0% are female, 54.0% are male, average age 37.6. Top regions: California, Texas, New York. Top brand affinities: Shutterstock, Product Hunt, Roof shingle, Envato, Giphy.

The average IStock fan in United States is 37.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Shutterstock, Product Hunt, Roof shingle, with strongest over-indexing on Shutterstock (64.54× the country average). Demographically, the IStock audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of IStock fans

Demographic split for IStock audience in United States
MetricValue
Female46.0%
Male54.0%
Average age37.6
Estimated audience size566,672

Audience persona

The typical IStock fan in United States is balanced, around 37.6 years old, with strong Risk Appetite tendencies and a notable affinity for Shutterstock.

Top regions in United States

Top regions ranked by reach for IStock in United States
RegionReachAffinity
California80,0941.29×
Texas42,8850.88×
New York42,3801.34×
Florida41,6711.09×
Illinois21,4861.14×
Pennsylvania19,8971.04×
Georgia19,1771.1×
Ohio17,4941×
New Jersey17,4241.21×
North Carolina16,3870.96×
Virginia15,6811.14×
Massachusetts14,8041.33×
Michigan13,4410.91×
Washington12,6951.12×
Colorado12,1591.36×
Maryland11,6621.2×
Arizona10,9160.94×
Wisconsin10,6381.25×
Tennessee10,2230.9×
Minnesota9,6601.19×
Missouri8,6560.95×
Oregon8,4541.3×
Indiana8,1020.78×
South Carolina6,7400.79×
Connecticut6,3681.12×
Alabama5,7640.73×
Utah5,6241.11×
Kentucky5,5070.78×
Louisiana5,3430.73×
Oklahoma4,5560.72×
Nevada4,5450.83×
Iowa4,0730.87×
Kansas3,9990.9×
Arkansas3,8540.83×
Washington, District of Columbia3,5582.09×
Idaho2,9911.05×
New Hampshire2,7311.22×
Nebraska2,6130.92×
Mississippi2,4270.52×
Maine2,4111.19×
Rhode Island2,1781.21×
New Mexico2,0540.72×
Hawaii1,9010.78×
Montana1,7191.09×
West Virginia1,3450.51×
Vermont1,2081.21×
Alaska1,1300.93×
Delaware1,1100.71×
South Dakota1,1020.84×
North Dakota7800.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for IStock audience
BrandAffinityCategory
Shutterstock64.54×Internet & Social Media
Product Hunt73.98×Internet & Social Media
Roof shingle21.51×Home & Garden
Envato38.43×Internet & Social Media
Giphy26.73×Technology & Electronics
Getty Images23.28×Technology & Electronics
Planet Fitness4.3×Sports
Bachelor of Business Administration36.73×Business & Career
WordPress15.33×Technology & Electronics
Diaper bag5.8×Kids & Family
Crowdsourcing13.53×Business & Career
Livemusic3.79×Music & Radio
Joey King11.13×Movies & TV
Larry Page18.1×Politics & Society
Bass guitar3.2×Music & Radio
Saxophone5.6×Music & Radio
LinkedIn2.16×Internet & Social Media
United States Postal Service2.29×Business & Career
Golf Channel3.33×Sports
PSV Eindhoven20×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by IStock audience
TraitClusterScore
Risk AppetiteTHRILL2.33
Early Adopter MentalityPOWER1.7
TravellingTHRILL1.54
Design AffinityPREMIUM1.51
Social Media UsageJOY1.45
Need for SecurityCONSERVATISM1.43

Worldwide distribution

Worldwide audience distribution share by country for IStock
CountryShare
United States17.7%
Japan12.4%
Germany10.0%

See IStock audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does IStock have in United States?

IStock has an estimated audience of 566,672 people in United States, concentrated in California and Texas.

What is the gender split and age of IStock fans?

46.0% of IStock fans are female, 54.0% are male, with an average age of 37.6 years.

Which brands do IStock fans like most?

IStock fans show strongest brand affinity for Shutterstock (64.54×), Product Hunt (73.98×), and Roof shingle (21.51×) over the country average.

Where do IStock fans live in United States?

IStock fans in United States are most concentrated in California (reach 80,094), Texas (reach 42,885), and New York (reach 42,380). These three regions account for the largest share of the active audience.

What other brands do IStock fans also like?

Beyond IStock itself, the audience over-indexes on Product Hunt (73.98×), Roof shingle (21.51×), Envato (38.43×), and Giphy (26.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for IStock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.