Rascasse Audience Intelligence

IStock Target Market in United States

A data profile of the people who buy, follow and care about IStock in United States — modelled from more than twelve digital signal sources. IStock has an estimated audience of 540,496 people in United States.

#3593among Brand in United States#983in Technology & Electronics

The average IStock fan in United States is 37.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Envato, Getty Images, Giphy, with strongest over-indexing on Envato (161.65× the country average).

Demographically, the IStock audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical IStock fan in United States is balanced, around 37.6 years old, with strong Risk Appetite tendencies and a notable affinity for Envato.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the IStock profile in United States.

Audience size
540K
in United States
Gender
46.0%♀
54.0% male
Age
37.6
average years
Country rank
#35001
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of IStock

46.0% are female, 54.0% are male, average age 37.6.

Fig. 02

Gender split

46.0%
Female
54.0%
Male
Demographic split for IStock audience in United States
MetricValue
Female46.0%
Male54.0%
Average age37.6
Estimated audience size540,496
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the IStock audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3920%
40-4926%
50+11%
Fig. 04

Worldwide distribution

17.1%

of the worldwide IStock audience comes from United States.

Worldwide audience distribution share by country for IStock
CountryShare
United States17.1%
Japan12.7%
Germany9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the IStock audience in United States is strongest.

Fig. 05

Top regions by affinity

IStock customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K1.92×
02Colorado~10K1.30×
03Massachusetts~10K1.27×
04New York~40K1.26×
05New Hampshire~3K1.26×
06Maine~3K1.26×
07California~80K1.23×
08Oregon~8K1.21×
09Wisconsin~10K1.20×
10Maryland~10K1.19×
11Vermont~1K1.19×
12New Jersey~20K1.17×
13Minnesota~9K1.17×
14Rhode Island~2K1.17×
15Montana~2K1.16×
16Connecticut~6K1.14×
17Virginia~20K1.13×
18Kansas~5K1.12×
19Utah~6K1.11×
20Illinois~20K1.07×
21Washington~10K1.07×
22Idaho~3K1.05×
23Florida~40K1.04×
24Pennsylvania~20K1.02×
25Georgia~20K1.01×
26Ohio~20K0.97×
27Alaska~1K0.97×
28South Dakota~1K0.96×
29North Carolina~20K0.93×
30Tennessee~10K0.91×
31Missouri~8K0.91×
32Michigan~10K0.90×
33Iowa~4K0.90×
34Nebraska~3K0.90×
35Arizona~10K0.89×
36Arkansas~4K0.87×
37North Dakota~1K0.87×
38Hawaii~2K0.84×
39Texas~40K0.83×
40Nevada~5K0.83×
41South Carolina~7K0.82×
42Kentucky~6K0.82×
43Louisiana~6K0.78×
44Oklahoma~5K0.78×
45Indiana~8K0.77×
46New Mexico~2K0.77×
47Delaware~1K0.77×
48Alabama~6K0.71×
49West Virginia~2K0.66×
50Mississippi~3K0.64×
Fig. 06

Affinity by region

Affinity by region — IStock, United States
0.64×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the IStock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for IStock audience
#·InterestCategoryAffinity×
01EnvatoInternet & Social Media161.65×
02Getty ImagesTechnology & Electronics83.02×
03Product HuntInternet & Social Media68.28×
04GiphyTechnology & Electronics58.53×
05ShutterstockInternet & Social Media57.69×
06CrowdsourcingBusiness & Career23.61×
07Roof shingleHome & Garden21.04×
08Larry PagePolitics & Society18.74×
09WordPressTechnology & Electronics16.91×
10AdobeTechnology & Electronics16.64×
11Business softwareBusiness & Career10.34×
12InnovationBusiness & Career3.93×
13RedditInternet & Social Media3.47×
14Planet FitnessSports3.05×
15Burger KingFood & Beverages2.76×
16CNNMovies & TV2.22×
17XInternet & Social Media2.14×
18SmartphonesTechnology & Electronics2.12×
19Donald TrumpPolitics & Society2.08×
20CookingFood & Beverages1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the IStock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by IStock audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.95×
Early Adopter MentalityPOWER1.77×
IndividualismJOY1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by IStock audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.62×
Pet OwnershipJOY0.76×
Family OrientationCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is IStock's target market in United States?

IStock's target market in United States covers an estimated 540,496 people, concentrated in California and Texas.

02

What is the gender split and age of IStock customers?

46.0% of the IStock audience are female, 54.0% are male, with an average age of 37.6 years.

03

Which brands do IStock fans like most?

IStock fans show strongest brand affinity for Envato (161.65×), Getty Images (83.02×), and Giphy (58.53×) over the country average.

04

Where do IStock fans live in United States?

IStock fans in United States are most concentrated in California (reach ~80K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do IStock fans also like?

Beyond IStock itself, the audience over-indexes on Getty Images (83.02×), Giphy (58.53×), Shutterstock (57.69×), and Product Hunt (68.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See IStock audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for IStock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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