IStock Audience in Germany
IStock has an estimated audience of 318,955 people in Germany. 45.8% are female, 54.2% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Centurion (film), Keren Hayesod, Progressive rock, Chili con carne, Cocktail.
The average IStock fan in Germany is 40.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Centurion (film), Keren Hayesod, Progressive rock, with strongest over-indexing on Centurion (film) (40.81× the country average). Demographically, the IStock audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of IStock fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 40.4 |
| Estimated audience size | 318,955 |
Audience persona
The typical IStock fan in Germany is balanced, around 40.4 years old, with strong Sustainability tendencies and a notable affinity for Centurion (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 79,618 | 1.14× |
| Bayern | 73,110 | 1.43× |
| Baden-Württemberg | 54,847 | 1.26× |
| Hessen | 30,542 | 1.26× |
| Niedersachsen | 28,292 | 0.91× |
| Berlin | 18,865 | 1.32× |
| Rheinland-Pfalz | 17,072 | 1.07× |
| Schleswig-Holstein | 12,049 | 1.05× |
| Sachsen | 11,554 | 0.74× |
| Hamburg | 11,136 | 1.55× |
| Brandenburg | 7,565 | 0.76× |
| Thüringen | 5,036 | 0.62× |
| Sachsen-Anhalt | 3,943 | 0.48× |
| Mecklenburg-Vorpommern | 3,614 | 0.59× |
| Saarland | 2,981 | 0.76× |
| Bremen | 2,892 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Centurion (film) | 40.81× | Movies & TV |
| Keren Hayesod | 63.9× | Business & Career |
| Progressive rock | 3.12× | Music & Radio |
| Chili con carne | 10.62× | Food & Beverages |
| Cocktail | 1.59× | Food & Beverages |
| VfL Wolfsburg | 2.06× | Sports |
| Brunello Cucinelli | 5.66× | Fashion & Accessoires |
| Korean & Japan Style | 60.14× | Fashion & Accessoires |
| Škoda Kodiaq | 1.66× | Cars & Mobility |
| İlahiler | 7.58× | Literature |
| Ireen Sheer | 2.15× | Music & Radio |
| Handmade Gifts | 1.53× | Kids & Family |
| Natural rubber | 1.7× | Cars & Mobility |
| Corona (band) | 1.81× | Music & Radio |
| Figure painting (hobby) | 2.51× | Arts & Culture |
| Wolverine (comics) | 3.41× | Literature |
| Chełm | 14.7× | Travel & Leisure |
| Cynthia Erivo | 2.09× | Movies & TV |
| Volvo V60 | 2.35× | Cars & Mobility |
| Caprivi Strip | 4.58× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.73 |
| Design Affinity | PREMIUM | 1.55 |
| Quality Awareness | PREMIUM | 1.48 |
| Indulgence | JOY | 1.41 |
| Sports Activity | POWER | 1.37 |
| Urban Lifestyle | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.7% |
| Japan | 12.4% |
| Germany | 10.0% |
See IStock audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does IStock have in Germany?
IStock has an estimated audience of 318,955 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of IStock fans?
45.8% of IStock fans are female, 54.2% are male, with an average age of 40.4 years.
Which brands do IStock fans like most?
IStock fans show strongest brand affinity for Centurion (film) (40.81×), Keren Hayesod (63.9×), and Progressive rock (3.12×) over the country average.
Where do IStock fans live in Germany?
IStock fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,618), Bayern (reach 73,110), and Baden-Württemberg (reach 54,847). These three regions account for the largest share of the active audience.
What other brands do IStock fans also like?
Beyond IStock itself, the audience over-indexes on Keren Hayesod (63.9×), Progressive rock (3.12×), Chili con carne (10.62×), and Cocktail (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for IStock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.