NBA 2K Audience in Germany
NBA 2K has an estimated audience of 761,092 people in Germany. 27.0% are female, 73.0% are male, average age 27.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, CHECK24, The Elder Scrolls, UEFA Champions League, FIFA World Cup.
The average NBA 2K fan in Germany is 27.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, CHECK24, The Elder Scrolls, with strongest over-indexing on Borussia Dortmund (2.35× the country average). Demographically, the NBA 2K audience skews more male with an average age of 27.2, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Basketball
Demographics of NBA 2K fans
| Metric | Value |
|---|---|
| Female | 27.0% |
| Male | 73.0% |
| Average age | 27.2 |
| Estimated audience size | 761,092 |
Audience persona
The typical NBA 2K fan in Germany is more male, around 27.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 178,133 | 1.06× |
| Bayern | 115,142 | 0.94× |
| Baden-Württemberg | 113,508 | 1.09× |
| Rheinland-Pfalz | 101,001 | 2.63× |
| Hessen | 76,964 | 1.32× |
| Niedersachsen | 65,245 | 0.88× |
| Berlin | 45,045 | 1.32× |
| Sachsen | 26,951 | 0.72× |
| Schleswig-Holstein | 21,082 | 0.77× |
| Thüringen | 19,185 | 0.98× |
| Hamburg | 17,202 | 0.99× |
| Brandenburg | 15,376 | 0.65× |
| Sachsen-Anhalt | 11,943 | 0.6× |
| Mecklenburg-Vorpommern | 8,526 | 0.58× |
| Bremen | 6,839 | 1.05× |
| Saarland | 5,507 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.35× | Sports |
| CHECK24 | 4.23× | Business & Career |
| The Elder Scrolls | 13.69× | Games |
| UEFA Champions League | 3.12× | Sports |
| FIFA World Cup | 3.04× | Sports |
| Tipico | 4.13× | Games |
| 2. Bundesliga | 3.2× | Sports |
| FC Bayern Munich | 2.26× | Sports |
| SV Werder Bremen | 2.84× | Sports |
| Germany national football team | 4.16× | Sports |
| Bundesliga | 2.17× | Sports |
| Real Madrid C.F. | 2.75× | Sports |
| New York Knicks | 13.41× | Sports |
| Sportschau | 2.83× | Sports |
| Kicker | 4.25× | Sports |
| Premier League | 3.36× | Sports |
| San Antonio Spurs | 13.14× | Sports |
| Philadelphia 76ers | 12.75× | Sports |
| Phoenix Suns | 11.57× | Sports |
| UEFA Europa League | 3.21× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.36 |
| Social Media Usage | JOY | 1.33 |
| Career Orientation | POWER | 1.31 |
| Patriotism | CONSERVATISM | 1.17 |
| Price Sensitivity | PREMIUM | 1.13 |
| Luxury Orientation | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 25.0% |
| Germany | 21.4% |
| Brazil | 14.0% |
See NBA 2K audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does NBA 2K have in Germany?
NBA 2K has an estimated audience of 761,092 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of NBA 2K fans?
27.0% of NBA 2K fans are female, 73.0% are male, with an average age of 27.2 years.
Which brands do NBA 2K fans like most?
NBA 2K fans show strongest brand affinity for Borussia Dortmund (2.35×), CHECK24 (4.23×), and The Elder Scrolls (13.69×) over the country average.
Where do NBA 2K fans live in Germany?
NBA 2K fans in Germany are most concentrated in Nordrhein-Westfalen (reach 178,133), Bayern (reach 115,142), and Baden-Württemberg (reach 113,508). These three regions account for the largest share of the active audience.
What other brands do NBA 2K fans also like?
Beyond NBA 2K itself, the audience over-indexes on CHECK24 (4.23×), The Elder Scrolls (13.69×), UEFA Champions League (3.12×), and FIFA World Cup (3.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for NBA 2K. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.