NBA 2K Audience in Germany
A data profile of the people who buy, follow and care about NBA 2K in Germany — modelled from more than twelve digital signal sources. NBA 2K has an estimated audience of 764,301 people in Germany.
The average NBA 2K fan in Germany is 27.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include FIFA World Cup, Giannis Antetokounmpo, NBA Finals, with strongest over-indexing on FIFA World Cup (2.51× the country average).
Demographically, the NBA 2K audience skews more male with an average age of 27.2, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical NBA 2K fan in Germany is more male, around 27.2 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.
At a glance
The key figures that characterise the NBA 2K profile in Germany.
Search interest · 12-month trend
Demographics of NBA 2K fans
27.0% are female, 73.0% are male, average age 27.2.
Gender split
| Metric | Value |
|---|---|
| Female | 27.0% |
| Male | 73.0% |
| Average age | 27.2 |
| Estimated audience size | 764,301 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 56% | |
| 20-29 | 20% | |
| 30-39 | 13% | |
| 40-49 | 7% | |
| 50+ | 4% |
Geography
Where the NBA 2K audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~100K | 2.65× | |
| 02 | Berlin | ~40K | 1.25× | |
| 03 | Hessen | ~70K | 1.24× | |
| 04 | Hamburg | ~20K | 1.08× | |
| 05 | Baden-Württemberg | ~100K | 1.07× | |
| 06 | Bremen | ~7K | 1.04× | |
| 07 | Nordrhein-Westfalen | ~200K | 1.03× | |
| 08 | Thüringen | ~20K | 0.99× | |
| 09 | Bayern | ~100K | 0.87× | |
| 10 | Niedersachsen | ~60K | 0.87× | |
| 11 | Schleswig-Holstein | ~20K | 0.81× | |
| 12 | Saarland | ~7K | 0.76× | |
| 13 | Sachsen | ~30K | 0.71× | |
| 14 | Brandenburg | ~20K | 0.71× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.71× | |
| 16 | Sachsen-Anhalt | ~10K | 0.69× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the NBA 2K audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kevin Durant | Sports | 15.33× | ||
| 02 | Giannis Antetokounmpo | Sports | 13.62× | ||
| 03 | New York Knicks | Sports | 12.23× | ||
| 04 | Cleveland Cavaliers | Sports | 11.74× | ||
| 05 | Thingiverse | Arts & Culture | 9.22× | ||
| 06 | NBA playoffs | Sports | 8.19× | ||
| 07 | NBA Finals | Sports | 7.61× | ||
| 08 | Vincent Kompany | Sports | 5.14× | ||
| 09 | Tipico | Games | 3.81× | ||
| 10 | Sportschau | Sports | 2.70× | ||
| 11 | SV Werder Bremen | Sports | 2.68× | ||
| 12 | UEFA Champions League | Sports | 2.61× | ||
| 13 | FIFA World Cup | Sports | 2.51× | ||
| 14 | Real Madrid C.F. | Sports | 2.39× | ||
| 15 | 2. Bundesliga | Sports | 2.37× | ||
| 16 | Borussia Dortmund | Sports | 2.17× | ||
| 17 | Sports | Sports | 1.91× | ||
| 18 | Bundesliga | Sports | 1.88× | ||
| 19 | FC Bayern Munich | Sports | 1.83× | ||
| 20 | TikTok | Internet & Social Media | 1.74× |
Personality of the NBA 2K audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.71× | |
| Career Orientation | POWER | 1.42× | |
| Early Adopter Mentality | POWER | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.58× | |
| Creativity | OPEN | 0.60× | |
| Tradition | CONSERVATISM | 0.73× |
Frequently asked questions
How many fans does NBA 2K have in Germany?
NBA 2K has an estimated audience of 764,301 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of NBA 2K fans?
27.0% of NBA 2K fans are female, 73.0% are male, with an average age of 27.2 years.
Which brands do NBA 2K fans like most?
NBA 2K fans show strongest brand affinity for FIFA World Cup (2.51×), Giannis Antetokounmpo (13.62×), and NBA Finals (7.61×) over the country average.
Where do NBA 2K fans live in Germany?
NBA 2K fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do NBA 2K fans also like?
Beyond NBA 2K itself, the audience over-indexes on Giannis Antetokounmpo (13.62×), NBA Finals (7.61×), NBA playoffs (8.19×), and UEFA Champions League (2.61×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Basketball audiences in Germany
- NBA (5,323,613)
- Fenerbahçe Men's Basketball (2,965,896)
- Basketball (ball) (2,638,627)
- NBA Finals (2,522,890)
- NBA playoffs (2,165,282)
See NBA 2K audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for NBA 2K. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.