NBA 2K Audience in United States

NBA 2K logo

NBA 2K has an estimated audience of 359,794 people in United States. 33.1% are female, 66.9% are male, average age 28.4. Top regions: California, Texas, New York. Top brand affinities: Ken Griffey Jr., Graham Greene (actor), Combat sport, Fernando Valenzuela, Grover Cleveland.

The average NBA 2K fan in United States is 28.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Ken Griffey Jr., Graham Greene (actor), Combat sport, with strongest over-indexing on Ken Griffey Jr. (13.51× the country average). Demographically, the NBA 2K audience skews more male with an average age of 28.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Basketball

Demographics of NBA 2K fans

Demographic split for NBA 2K audience in United States
MetricValue
Female33.1%
Male66.9%
Average age28.4
Estimated audience size359,794

Audience persona

The typical NBA 2K fan in United States is more male, around 28.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ken Griffey Jr..

Top regions in United States

Top regions ranked by reach for NBA 2K in United States
RegionReachAffinity
California50,4251.27×
Texas34,3131.11×
New York28,9161.44×
Florida26,7591.1×
Illinois14,2011.18×
Georgia13,9301.26×
North Carolina11,5171.06×
Ohio11,1451.01×
Pennsylvania10,8630.9×
New Jersey10,8031.18×
Massachusetts10,7091.51×
Virginia9,4651.08×
Michigan8,8180.94×
Indiana7,2511.1×
Tennessee7,1140.99×
Arizona6,8470.93×
Washington6,7280.93×
Maryland6,5721.06×
Minnesota5,7761.12×
Louisiana5,3931.16×
South Carolina5,3130.98×
Missouri5,0920.88×
Alabama5,0191×
Wisconsin4,8970.9×
Colorado4,7660.84×
Kentucky4,4860.99×
Connecticut4,3001.19×
Mississippi4,1371.4×
Oklahoma3,9700.99×
Nevada3,7391.07×
Oregon3,6250.88×
Alaska3,3974.41×
Arkansas2,9861.01×
Hawaii2,4001.55×
Iowa2,3230.78×
Utah2,2820.71×
Kansas2,1580.76×
New Hampshire1,6001.13×
New Mexico1,5680.87×
Nebraska1,3080.72×
West Virginia1,2990.78×
Rhode Island1,2911.13×
Washington, District of Columbia1,1891.1×
Maine9430.73×
Idaho9210.51×
Delaware8920.9×
South Dakota5980.72×
North Dakota5540.75×
Montana4510.45×
Vermont3320.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NBA 2K audience
BrandAffinityCategory
Ken Griffey Jr.13.51×Sports
Graham Greene (actor)10.22×
Combat sport2.61×Sports
Fernando Valenzuela16.59×Sports
Grover Cleveland9.76×Politics & Society
Graham Greene5.09×Literature
Chili con carne6.02×Food & Beverages
JDSU2.09×Business & Career
Roy Wood, Jr.10.54×Movies & TV
Ellen Burstyn5.84×Movies & TV
Jesse Plemons2.21×Movies & TV
Julio Cesar Chavez Jr.4.59×Sports
Racing1.61×Cars & Mobility
Consequence (rapper)3.93×Music & Radio
Noodle (Gorillaz)2.06×Music & Radio
Gordita6.3×Food & Beverages
Nebraska Cornhuskers football2×Sports
Grover Washington, Jr.14.42×Music & Radio
Personalised Gifts2.38×Home & Garden
Monogram2.06×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NBA 2K audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.43
Early Adopter MentalityPOWER1.64
Family OrientationCONSERVATISM1.3
Social Media UsageJOY1.2
Urban LifestyleOPEN1.04
Luxury OrientationPREMIUM1.02

Worldwide distribution

Worldwide audience distribution share by country for NBA 2K
CountryShare
Japan25.0%
Germany21.4%
Brazil14.0%

See NBA 2K audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does NBA 2K have in United States?

NBA 2K has an estimated audience of 359,794 people in United States, concentrated in California and Texas.

What is the gender split and age of NBA 2K fans?

33.1% of NBA 2K fans are female, 66.9% are male, with an average age of 28.4 years.

Which brands do NBA 2K fans like most?

NBA 2K fans show strongest brand affinity for Ken Griffey Jr. (13.51×), Graham Greene (actor) (10.22×), and Combat sport (2.61×) over the country average.

Where do NBA 2K fans live in United States?

NBA 2K fans in United States are most concentrated in California (reach 50,425), Texas (reach 34,313), and New York (reach 28,916). These three regions account for the largest share of the active audience.

What other brands do NBA 2K fans also like?

Beyond NBA 2K itself, the audience over-indexes on Graham Greene (actor) (10.22×), Combat sport (2.61×), Fernando Valenzuela (16.59×), and Grover Cleveland (9.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NBA 2K. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.