Rascasse Audience Intelligence

NBA 2K Audience in United States

A data profile of the people who buy, follow and care about NBA 2K in United States — modelled from more than twelve digital signal sources. NBA 2K has an estimated audience of 359,794 people in United States.

#634among Basketball in United States#662among Video / Board Game in United States#1012in Games

The average NBA 2K fan in United States is 28.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Giannis Antetokounmpo, Minnesota Timberwolves, Utah Jazz, with strongest over-indexing on Giannis Antetokounmpo (10.61× the country average).

Demographically, the NBA 2K audience skews more male with an average age of 28.4, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NBA 2K fan in United States is more male, around 28.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Giannis Antetokounmpo.

Category: Games · Type: Video / Board Game · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NBA 2K profile in United States.

Audience size
360K
in United States
Gender
33.1%♀
66.9% male
Age
28.4
average years
Country rank
#43994
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NBA 2K fans

33.1% are female, 66.9% are male, average age 28.4.

Fig. 02

Gender split

33.1%
Female
66.9%
Male
Demographic split for NBA 2K audience in United States
MetricValue
Female33.1%
Male66.9%
Average age28.4
Estimated audience size359,794
Fig. 03

Age distribution

Ø 28.4
average years
Age distribution of the NBA 2K audience in United States
Age bracketShare%
16-1951%
20-2922%
30-3914%
40-499%
50+4%
Fig. 04

Worldwide distribution

9.6%

of the worldwide NBA 2K audience comes from United States.

Worldwide audience distribution share by country for NBA 2K
CountryShare
Japan23.6%
Germany20.3%
Brazil13.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NBA 2K audience in United States is strongest.

Fig. 05

Top regions by affinity

NBA 2K fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~3K4.38×
02Hawaii~2K1.51×
03Massachusetts~10K1.44×
04Mississippi~4K1.43×
05New York~30K1.34×
06Georgia~10K1.20×
07California~50K1.19×
08Louisiana~5K1.17×
09Connecticut~4K1.17×
10New Jersey~10K1.14×
11Rhode Island~1K1.14×
12Illinois~10K1.11×
13Minnesota~6K1.08×
14Texas~30K1.07×
15Indiana~7K1.07×
16Washington, District of Columbia~1K1.07×
17Florida~30K1.06×
18New Hampshire~2K1.06×
19North Carolina~10K1.05×
20Maryland~6K1.05×
21Kentucky~5K1.05×
22Arkansas~3K1.05×
23Nevada~4K1.04×
24Virginia~9K1.02×
25Oklahoma~4K1.02×
26Alabama~5K1.01×
27Ohio~10K0.99×
28South Carolina~5K0.99×
29Delaware<1K0.97×
30Tennessee~7K0.95×
31Michigan~9K0.94×
32Arizona~7K0.92×
33Pennsylvania~10K0.91×
34New Mexico~2K0.91×
35Washington~6K0.89×
36Wisconsin~5K0.89×
37West Virginia~1K0.89×
38North Dakota<1K0.89×
39Missouri~5K0.88×
40Oregon~4K0.86×
41Iowa~3K0.85×
42South Dakota<1K0.84×
43Kansas~2K0.82×
44Nebraska~1K0.82×
45Colorado~5K0.81×
46Maine~1K0.80×
47Utah~2K0.73×
48Vermont<1K0.72×
49Montana<1K0.65×
50Idaho~1K0.62×
Fig. 06

Affinity by region

Affinity by region — NBA 2K, United States
0.62×1.00×4.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NBA 2K audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NBA 2K audience
#·InterestCategoryAffinity×
01Memphis GrizzliesSports13.55×
02Russell WestbrookSports12.73×
03New Orleans PelicansSports12.34×
04Carmelo AnthonySports12.21×
05Indiana PacersSports12.21×
06Utah JazzSports11.88×
07Minnesota TimberwolvesSports11.06×
08Klay ThompsonSports10.82×
09Washington WizardsSports10.78×
10Giannis AntetokounmpoSports10.61×
11Charlotte HornetsSports10.16×
12Phoenix SunsSports9.84×
13Brooklyn NetsSports8.57×
14Atlanta HawksSports7.57×
15Oklahoma City ThunderSports6.31×
16Cleveland CavaliersSports6.03×
17Boston CelticsSports5.80×
18NBA FinalsSports5.00×
19NBA playoffsSports4.78×
20NFLSports2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NBA 2K audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NBA 2K audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.34×
Social Media UsageJOY1.25×
Risk AppetiteTHRILL1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NBA 2K audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.41×
CreativityOPEN0.48×
MindfulnessBALANCE0.51×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NBA 2K have in United States?

NBA 2K has an estimated audience of 359,794 people in United States, concentrated in California and Texas.

02

What is the gender split and age of NBA 2K fans?

33.1% of NBA 2K fans are female, 66.9% are male, with an average age of 28.4 years.

03

Which brands do NBA 2K fans like most?

NBA 2K fans show strongest brand affinity for Giannis Antetokounmpo (10.61×), Minnesota Timberwolves (11.06×), and Utah Jazz (11.88×) over the country average.

04

Where do NBA 2K fans live in United States?

NBA 2K fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do NBA 2K fans also like?

Beyond NBA 2K itself, the audience over-indexes on Minnesota Timberwolves (11.06×), Utah Jazz (11.88×), Carmelo Anthony (12.21×), and Phoenix Suns (9.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See NBA 2K audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NBA 2K. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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