Rascasse Audience Intelligence

NBA 2K Audience in United States

NBA 2K has an estimated audience of 360K people in United States.

#664among Basketball in United States
#663among games in United States
#1021in Games

The average NBA 2K fan in United States is 29.2 years old, more male, and lives primarily in California.

Its fans are 3.5 years younger than the group average of 32.7.

Women make up 33.1% of the fan base, 6.7 percentage points fewer than the group average.

Most fans live in California, New York, Texas.

Top affinities include Memphis Grizzlies, Russell Westbrook, New Orleans Pelicans, with strongest over-indexing on Memphis Grizzlies (13.55× the country average).

Demographically, the NBA 2K audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

The typical NBA 2K fan in United States is more male, around 29.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Memphis Grizzlies.

Category: Games · Type: Video / Board Game · Subtype: Basketball

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
360K
in United States
Gender
33.1%♀
66.9% male
Age
29.2
average years
Country rank
#44166
among all objects in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of NBA 2K fans

33.1% are female, 66.9% are male, average age 29.2.

Fig. 02

Gender split

33.1%
Female
66.9%
Male
Demographic split for NBA 2K audience in United States
MetricValue
Female33.1%
Male66.9%
Average age29.2
Estimated audience size360K
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the NBA 2K audience in United States
Age bracketShare%
16-2451%
25-3422%
35-4414%
45-549%
55+4%
Fig. 04

Worldwide distribution

9.2%

of the worldwide NBA 2K audience comes from United States.

Worldwide audience distribution share by country for NBA 2K
CountryShare
Japan22.8%
Germany19.6%
Brazil12.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

NBA 2K fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~3K4.38×
02Hawaii~2K1.51×
03Massachusetts~10K1.44×
04Mississippi~5K1.43×
05New York~30K1.34×
06Georgia~10K1.20×
07California~50K1.19×
08Louisiana~6K1.17×
09Connecticut~5K1.17×
10New Jersey~10K1.14×
11Rhode Island~1K1.14×
12Illinois~20K1.11×
13Minnesota~7K1.08×
14Texas~30K1.07×
15Indiana~8K1.07×
16Washington, District of Columbia<1K1.07×
17Florida~20K1.06×
18New Hampshire~2K1.06×
19North Carolina~10K1.05×
20Maryland~7K1.05×
21Kentucky~5K1.05×
22Arkansas~3K1.05×
23Nevada~4K1.04×
24Virginia~9K1.02×
25Oklahoma~4K1.02×
26Alabama~5K1.01×
27Ohio~10K0.99×
28South Carolina~6K0.99×
29Delaware~1K0.97×
30Tennessee~7K0.95×
31Michigan~10K0.94×
32Arizona~7K0.92×
33Pennsylvania~10K0.91×
34New Mexico~2K0.91×
35Washington~7K0.89×
36Wisconsin~6K0.89×
37West Virginia~2K0.89×
38North Dakota<1K0.89×
39Missouri~6K0.88×
40Oregon~4K0.86×
41Iowa~3K0.85×
42South Dakota<1K0.84×
43Kansas~3K0.82×
44Nebraska~2K0.82×
45Colorado~5K0.81×
46Maine~1K0.80×
47Utah~3K0.73×
48Vermont<1K0.72×
49Montana<1K0.65×
50Idaho~1K0.62×
Fig. 06

Affinity by region

Affinity by region — NBA 2K, United States
0.62×1.00×4.38×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the NBA 2K audience vs. the country average
#·InterestCategoryAffinity×
01Memphis GrizzliesSports13.55×
02Russell WestbrookSports12.73×
03New Orleans PelicansSports12.34×
04Carmelo AnthonySports12.21×
05Indiana PacersSports12.21×
06Utah JazzSports11.88×
07Minnesota TimberwolvesSports11.06×
08Klay ThompsonSports10.82×
09Washington WizardsSports10.78×
10Giannis AntetokounmpoSports10.61×
11Charlotte HornetsSports10.16×
12Phoenix SunsSports9.84×
13Brooklyn NetsSports8.57×
14Atlanta HawksSports7.57×
15Oklahoma City ThunderSports6.31×
16Cleveland CavaliersSports6.03×
17Boston CelticsSports5.80×
18NBA FinalsSports5.00×
19NBA playoffsSports4.78×
20NFLSports2.29×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the NBA 2K audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the NBA 2K audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.34×
Social Media UsageJOY1.25×
Risk AppetiteTHRILL1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the NBA 2K audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.41×
CreativityOPEN0.48×
MindfulnessBALANCE0.51×
0×1.00× baseline2×
Appendix

Explore more audiences

More Basketball audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in NBA 2K over the last 12 months. Modelled, not counted; people interested in several video / board games count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/nba-2k-57834” · Methodology