Rascasse Audience Intelligence

Roof coating Audience in United States

A data profile of the people who buy, follow and care about Roof coating in United States — modelled from more than twelve digital signal sources. Roof coating has an estimated audience of 654,455 people in United States.

#10313among Topic in United States#1332in Home & Garden

The average Roof coating fan in United States is 44.7 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Roof shingle, Indeed.com, Solar energy, with strongest over-indexing on Roof shingle (22.92× the country average).

Demographically, the Roof coating audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Roof coating fan in United States is more male, around 44.7 years old, with strong Need for Security tendencies and a notable affinity for Roof shingle.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roof coating profile in United States.

Audience size
654K
in United States
Gender
28.7%♀
71.3% male
Age
44.7
average years
Country rank
#31134
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Roof coating fans

28.7% are female, 71.3% are male, average age 44.7.

Fig. 02

Gender split

28.7%
Female
71.3%
Male
Demographic split for Roof coating audience in United States
MetricValue
Female28.7%
Male71.3%
Average age44.7
Estimated audience size654,455
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Roof coating audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3919%
40-4923%
50+34%
Fig. 04

Worldwide distribution

34.7%

of the worldwide Roof coating audience comes from United States.

Worldwide audience distribution share by country for Roof coating
CountryShare
United States34.7%
India7.9%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roof coating audience in United States is strongest.

Fig. 05

Top regions by affinity

Roof coating fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~50K3.66×
02Florida~90K2.03×
03New Mexico~5K1.66×
04Oklahoma~10K1.61×
05Hawaii~4K1.38×
06Pennsylvania~30K1.34×
07West Virginia~4K1.32×
08Louisiana~10K1.22×
09Idaho~4K1.20×
10Kentucky~10K1.16×
11Colorado~10K1.11×
12Montana~2K1.11×
13North Dakota~1K1.10×
14South Dakota~2K1.09×
15Nevada~7K1.06×
16Missouri~10K1.05×
17Texas~60K1.04×
18Arkansas~6K1.04×
19Delaware~2K0.98×
20Alabama~9K0.97×
21Mississippi~5K0.97×
22Alaska~1K0.97×
23Vermont~1K0.97×
24Ohio~20K0.95×
25Kansas~5K0.95×
26California~70K0.92×
27Iowa~5K0.91×
28New Hampshire~2K0.91×
29Nebraska~3K0.90×
30South Carolina~9K0.89×
31Maine~2K0.89×
32Rhode Island~2K0.89×
33Washington, District of Columbia~2K0.86×
34Oregon~6K0.85×
35Indiana~10K0.84×
36North Carolina~20K0.83×
37Tennessee~10K0.83×
38Washington~10K0.83×
39Michigan~10K0.79×
40New York~30K0.78×
41Utah~5K0.78×
42Georgia~20K0.77×
43Connecticut~5K0.76×
44Wisconsin~7K0.75×
45Illinois~20K0.73×
46Maryland~8K0.72×
47New Jersey~10K0.71×
48Virginia~10K0.69×
49Minnesota~6K0.69×
50Massachusetts~8K0.63×
Fig. 06

Affinity by region

Affinity by region — Roof coating, United States
0.63×1.00×3.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roof coating audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roof coating audience
#·InterestCategoryAffinity×
01Green roofHome & Garden81.49×
02Drain cleanerHome & Garden33.70×
03Roof shingleHome & Garden22.92×
04Commercial propertyBusiness & Career6.79×
05Efficient energy useTechnology & Electronics5.54×
06Solar energyHome & Garden5.38×
07Air pollutionHealth5.29×
08Lawn mowerHome & Garden5.26×
09Renewable energyBusiness & Career3.98×
10Indeed.comBusiness & Career3.94×
11Hardware storeHome & Garden3.91×
12Discount TireShopping3.87×
13Vehicle insuranceCars & Mobility3.44×
14FedExBusiness & Career3.34×
15Used carCars & Mobility3.10×
16Home AppliancesHome & Garden2.82×
17SUVsCars & Mobility2.50×
18Home improvementHome & Garden2.31×
19Donald TrumpPolitics & Society1.99×
20CookingFood & Beverages1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roof coating audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roof coating audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.35×
Risk AppetiteTHRILL2.04×
PatriotismCONSERVATISM2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roof coating audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Pet OwnershipJOY0.75×
SustainabilityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Roof coating have in United States?

Roof coating has an estimated audience of 654,455 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Roof coating fans?

28.7% of Roof coating fans are female, 71.3% are male, with an average age of 44.7 years.

03

Which brands do Roof coating fans like most?

Roof coating fans show strongest brand affinity for Roof shingle (22.92×), Indeed.com (3.94×), and Solar energy (5.38×) over the country average.

04

Where do Roof coating fans live in United States?

Roof coating fans in United States are most concentrated in Florida (reach ~90K), California (reach ~70K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Roof coating fans also like?

Beyond Roof coating itself, the audience over-indexes on Indeed.com (3.94×), Solar energy (5.38×), Green roof (81.49×), and Drain cleaner (33.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Roof coating audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Roof coating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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