Roof coating Audience in United States

Roof coating has an estimated audience of 654,455 people in United States. 28.7% are female, 71.3% are male, average age 44.7. Top regions: Florida, Texas, California. Top brand affinities: Indeed.com, CarGurus, Google Maps, Capital One, Roof shingle.

The average Roof coating fan in United States is 44.7 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Indeed.com, CarGurus, Google Maps, with strongest over-indexing on Indeed.com (22.73× the country average). Demographically, the Roof coating audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Roof coating fans

Demographic split for Roof coating audience in United States
MetricValue
Female28.7%
Male71.3%
Average age44.7
Estimated audience size654,455

Audience persona

The typical Roof coating fan in United States is more male, around 44.7 years old, with strong Risk Appetite tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Roof coating in United States
RegionReachAffinity
Florida109,3812.47×
Texas65,5911.17×
California65,1540.91×
Arizona51,3463.84×
Pennsylvania30,5501.39×
New York29,2020.8×
Ohio19,0210.94×
North Carolina16,5860.84×
Oklahoma15,4802.13×
Georgia15,0980.75×
Illinois14,7730.68×
Colorado13,6531.32×
Louisiana11,7021.39×
Michigan11,6030.68×
Missouri11,2171.06×
Kentucky10,9931.34×
New Jersey10,5470.63×
Tennessee10,1370.77×
Virginia9,7790.61×
Indiana9,2660.78×
Washington8,9850.68×
Alabama8,8810.97×
South Carolina8,6380.88×
Nevada6,6191.05×
Maryland6,1620.55×
New Mexico6,0371.84×
Arkansas5,7561.07×
Oregon5,6770.76×
Idaho5,2481.6×
Wisconsin5,0980.52×
Mississippi4,8590.9×
Kansas4,7090.91×
Iowa4,5440.84×
West Virginia4,4291.45×
Minnesota4,1750.45×
Hawaii3,9811.42×
Massachusetts3,8820.3×
Connecticut2,9620.45×
Utah2,2970.39×
Nebraska2,2930.7×
Montana2,1811.2×
North Dakota1,8871.4×
Delaware1,5480.86×
South Dakota1,4350.95×
New Hampshire1,3770.53×
Maine1,2630.54×
Alaska1,0840.77×
Wyoming1,0141.05×
Washington, District of Columbia8170.42×
Rhode Island7980.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roof coating audience
BrandAffinityCategory
Indeed.com22.73×Business & Career
CarGurus13.37×Cars & Mobility
Google Maps8.83×Internet & Social Media
Capital One6.96×Business & Career
Roof shingle23.83×Home & Garden
Enterprise Rent-A-Car7.22×Cars & Mobility
Google News6.85×News
AccuWeather7.37×Home & Garden
Circle K6.94×Shopping
Aaron Rodgers5.47×Sports
Green roof72.62×Home & Garden
Nicolas Cage9.8×Movies & TV
Google Earth7.9×Internet & Social Media
DeviantArt5.53×Internet & Social Media
Olivia Wilde14.04×Movies & TV
Bruce Willis5.61×Movies & TV
DuckDuckGo6.9×Internet & Social Media
DocuSign8.6×Technology & Electronics
Glassdoor11.13×Business & Career
Jeff Bezos8.2×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roof coating audience
TraitClusterScore
Risk AppetiteTHRILL2.04
Need for SecurityCONSERVATISM1.85
Quality AwarenessPREMIUM1.57
DIY MentalityTHRILL1.53
Career OrientationPOWER1.37
PatriotismCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Roof coating
CountryShare
United States34.7%
India7.9%
United Kingdom7.6%

See Roof coating audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Roof coating have in United States?

Roof coating has an estimated audience of 654,455 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Roof coating fans?

28.7% of Roof coating fans are female, 71.3% are male, with an average age of 44.7 years.

Which brands do Roof coating fans like most?

Roof coating fans show strongest brand affinity for Indeed.com (22.73×), CarGurus (13.37×), and Google Maps (8.83×) over the country average.

Where do Roof coating fans live in United States?

Roof coating fans in United States are most concentrated in Florida (reach 109,381), Texas (reach 65,591), and California (reach 65,154). These three regions account for the largest share of the active audience.

What other brands do Roof coating fans also like?

Beyond Roof coating itself, the audience over-indexes on CarGurus (13.37×), Google Maps (8.83×), Capital One (6.96×), and Roof shingle (23.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roof coating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.