Steel frame Audience in United States

Steel frame has an estimated audience of 1,879,991 people in United States. 38.0% are female, 62.0% are male, average age 46.6. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Steel frame fan in United States is 46.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Steel frame audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Steel frame fans

Demographic split for Steel frame audience in United States
MetricValue
Female38.0%
Male62.0%
Average age46.6
Estimated audience size1,879,991

Audience persona

The typical Steel frame fan in United States is more male, around 46.6 years old, with strong Risk Appetite tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Steel frame in United States
RegionReachAffinity
California276,4281.34×
Texas195,2941.21×
Florida167,8441.32×
New York118,8791.13×
Georgia64,5101.11×
Illinois61,1330.98×
Pennsylvania51,9210.82×
North Carolina50,2380.89×
Arizona46,2321.2×
Michigan45,5610.93×
Washington45,0881.2×
New Jersey44,9240.94×
Ohio44,2160.76×
Virginia43,4930.95×
Massachusetts41,0941.11×
Colorado38,0191.28×
Tennessee31,1730.83×
Indiana28,4800.83×
Missouri25,9600.86×
Minnesota24,7060.92×
Utah24,2011.44×
Oregon23,6301.1×
Wisconsin23,0430.81×
Maryland22,8680.71×
South Carolina21,4930.76×
Kentucky18,7800.8×
Iowa18,6831.21×
Oklahoma18,6060.89×
Alabama18,1790.69×
Connecticut17,1640.91×
Louisiana17,0880.7×
Nevada15,9570.88×
Mississippi14,8260.96×
Arkansas12,1960.79×
Kansas12,1430.82×
Idaho11,7211.24×
New Mexico9,4601×
Hawaii8,7981.09×
New Hampshire7,4701.01×
Nebraska6,5840.7×
Montana5,9151.13×
West Virginia5,8930.67×
Washington, District of Columbia5,8301.03×
Rhode Island5,7710.96×
Alaska5,4291.35×
Maine5,0460.75×
Wyoming4,7671.71×
South Dakota4,6711.07×
North Dakota4,5481.18×
Vermont4,2571.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steel frame audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Extra Space Storage9.07×Home & Garden
Day trading10.92×Business & Career
Home inspection15.09×Home & Garden
Indianapolis Motor Speedway11.37×Sports
Lawn mower6.14×Home & Garden
Tractor Supply Company5.26×Shopping
Stucco17.69×Home & Garden
Wall Street12.43×Business & Career
MSN2.96×News
Charles, Prince of Wales18.87×Politics & Society
Blended whiskey8.61×Food & Beverages
Term life insurance11.6×Business & Career
Cross-country skiing10.12×Sports
Horoscope5.85×Health
Dremel17.25×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steel frame audience
TraitClusterScore
Risk AppetiteTHRILL2.26
Luxury OrientationPREMIUM1.81
DIY MentalityTHRILL1.51
Quality AwarenessPREMIUM1.41
Need for SecurityCONSERVATISM1.33
Price SensitivityPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Steel frame
CountryShare
United States30.1%
Thailand6.4%
Australia6.1%

See Steel frame audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Steel frame have in United States?

Steel frame has an estimated audience of 1,879,991 people in United States, concentrated in California and Texas.

What is the gender split and age of Steel frame fans?

38.0% of Steel frame fans are female, 62.0% are male, with an average age of 46.6 years.

Which brands do Steel frame fans like most?

Steel frame fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Steel frame fans live in United States?

Steel frame fans in United States are most concentrated in California (reach 276,428), Texas (reach 195,294), and Florida (reach 167,844). These three regions account for the largest share of the active audience.

What other brands do Steel frame fans also like?

Beyond Steel frame itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steel frame. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.