Rascasse Audience Intelligence

Steel frame Audience in United States

A data profile of the people who buy, follow and care about Steel frame in United States — modelled from more than twelve digital signal sources. Steel frame has an estimated audience of 1,879,991 people in United States.

#6541among Topic in United States#830in Home & Garden

The average Steel frame fan in United States is 46.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Solar energy, Sustainable energy, Mortgage loans, with strongest over-indexing on Solar energy (6.86× the country average).

Demographically, the Steel frame audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Steel frame fan in United States is more male, around 46.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Solar energy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Steel frame profile in United States.

Audience size
1.9M
in United States
Gender
38.0%♀
62.0% male
Age
46.6
average years
Country rank
#14968
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Steel frame fans

38.0% are female, 62.0% are male, average age 46.6.

Fig. 02

Gender split

38.0%
Female
62.0%
Male
Demographic split for Steel frame audience in United States
MetricValue
Female38.0%
Male62.0%
Average age46.6
Estimated audience size1,879,991
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the Steel frame audience in United States
Age bracketShare%
16-197%
20-2911%
30-3918%
40-4926%
50+38%
Fig. 04

Worldwide distribution

30.1%

of the worldwide Steel frame audience comes from United States.

Worldwide audience distribution share by country for Steel frame
CountryShare
United States30.1%
Thailand6.4%
Australia6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Steel frame audience in United States is strongest.

Fig. 05

Top regions by affinity

Steel frame fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.36×
02Utah~20K1.27×
03Florida~200K1.21×
04Texas~200K1.14×
05Idaho~10K1.14×
06Washington~40K1.13×
07Colorado~30K1.12×
08Arizona~40K1.09×
09Alaska~4K1.09×
10Vermont~4K1.07×
11Massachusetts~40K1.06×
12Oregon~20K1.05×
13North Dakota~4K1.05×
14New York~100K1.04×
15Iowa~20K1.03×
16Montana~5K1.03×
17South Dakota~4K1.03×
18New Hampshire~7K1.01×
19Washington, District of Columbia~6K1.01×
20Georgia~60K1.00×
21Hawaii~8K1.00×
22Rhode Island~6K1.00×
23Virginia~50K0.99×
24New Mexico~9K0.99×
25Illinois~60K0.98×
26Mississippi~20K0.97×
27Kansas~10K0.97×
28Connecticut~20K0.96×
29Arkansas~10K0.96×
30Maine~6K0.95×
31Delaware~5K0.95×
32New Jersey~40K0.94×
33Minnesota~30K0.94×
34Oklahoma~20K0.94×
35Nebraska~9K0.94×
36West Virginia~8K0.94×
37Nevada~20K0.93×
38Missouri~30K0.92×
39Michigan~40K0.91×
40Indiana~30K0.91×
41Louisiana~20K0.91×
42Kentucky~20K0.91×
43North Carolina~50K0.89×
44South Carolina~30K0.89×
45Wisconsin~30K0.89×
46Tennessee~30K0.88×
47Alabama~20K0.87×
48Pennsylvania~50K0.86×
49Ohio~50K0.85×
50Maryland~30K0.85×
Fig. 06

Affinity by region

Affinity by region — Steel frame, United States
0.85×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Steel frame audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Steel frame audience
#·InterestCategoryAffinity×
01StuccoHome & Garden22.28×
02BuickCars & Mobility9.80×
03Hybrid electric vehicleCars & Mobility8.93×
04Sustainable energyHome & Garden8.34×
05Lawn mowerHome & Garden7.86×
06Extra Space StorageHome & Garden7.31×
07Renewable energyBusiness & Career7.29×
08Solar energyHome & Garden6.86×
09Home automationTechnology & Electronics6.30×
10Weather forecastingHome & Garden5.52×
11FedExBusiness & Career5.42×
12Mortgage loansBusiness & Career5.10×
13First class travelTravel & Leisure5.04×
14Discount TireShopping4.86×
15Vehicle insuranceCars & Mobility4.68×
16Tractor Supply CompanyShopping4.35×
17Hardware storeHome & Garden3.68×
18SUVsCars & Mobility2.65×
19FurnitureHome & Garden2.35×
20PinterestInternet & Social Media2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Steel frame audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Steel frame audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.73×
Quality AwarenessPREMIUM2.37×
SustainabilityBALANCE2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Steel frame audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.76×
MindfulnessBALANCE0.80×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Steel frame have in United States?

Steel frame has an estimated audience of 1,879,991 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Steel frame fans?

38.0% of Steel frame fans are female, 62.0% are male, with an average age of 46.6 years.

03

Which brands do Steel frame fans like most?

Steel frame fans show strongest brand affinity for Solar energy (6.86×), Sustainable energy (8.34×), and Mortgage loans (5.1×) over the country average.

04

Where do Steel frame fans live in United States?

Steel frame fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Steel frame fans also like?

Beyond Steel frame itself, the audience over-indexes on Sustainable energy (8.34×), Mortgage loans (5.1×), Renewable energy (7.29×), and Lawn mower (7.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Steel frame audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Steel frame. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →