Steel frame Audience in Germany
Steel frame has an estimated audience of 261,511 people in Germany. 51.8% are female, 48.2% are male, average age 45.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: ImmoScout24, Birkenstock, H&M, Tagesschau, Plumbing.
The average Steel frame fan in Germany is 45.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include ImmoScout24, Birkenstock, H&M, with strongest over-indexing on ImmoScout24 (3.63× the country average). Demographically, the Steel frame audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as DIY Mentality, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Steel frame fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 45.9 |
| Estimated audience size | 261,511 |
Audience persona
The typical Steel frame fan in Germany is balanced, around 45.9 years old, with strong DIY Mentality tendencies and a notable affinity for ImmoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 46,237 | 0.81× |
| Bayern | 37,719 | 0.9× |
| Baden-Württemberg | 30,425 | 0.85× |
| Brandenburg | 18,251 | 2.25× |
| Hessen | 16,635 | 0.83× |
| Niedersachsen | 14,347 | 0.56× |
| Rheinland-Pfalz | 13,457 | 1.03× |
| Sachsen | 8,516 | 0.66× |
| Berlin | 8,399 | 0.72× |
| Thüringen | 6,056 | 0.91× |
| Sachsen-Anhalt | 5,370 | 0.79× |
| Schleswig-Holstein | 4,820 | 0.51× |
| Mecklenburg-Vorpommern | 4,723 | 0.95× |
| Saarland | 4,695 | 1.46× |
| Bremen | 4,608 | 2.06× |
| Hamburg | 4,137 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ImmoScout24 | 3.63× | Home & Garden |
| Birkenstock | 5.13× | Fashion & Accessoires |
| H&M | 2.38× | Shopping |
| Tagesschau | 1.9× | Movies & TV |
| Plumbing | 4.27× | Home & Garden |
| Retrofitting | 17.01× | Home & Garden |
| 2.13× | Internet & Social Media | |
| Transfermarkt | 2.49× | Sports |
| Renovation | 2.64× | Home & Garden |
| Alcoholic beverages | 1.96× | Food & Beverages |
| Family | 1.74× | Kids & Family |
| Vacation rental | 3.61× | Travel & Leisure |
| Handbags | 2.89× | Fashion & Accessoires |
| Polo Ralph Lauren | 6.36× | Fashion & Accessoires |
| Home improvement | 1.85× | Home & Garden |
| Satire | 3.5× | Literature |
| Vacations | 2.2× | Travel & Leisure |
| Stuttgart | 2.51× | Travel & Leisure |
| JACK & JONES | 11.17× | Fashion & Accessoires |
| Aluminium | 3.8× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.12 |
| Creativity | OPEN | 1.59 |
| Early Adopter Mentality | POWER | 1.51 |
| Risk Appetite | THRILL | 1.49 |
| Pet Ownership | JOY | 1.4 |
| Need for Security | CONSERVATISM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.1% |
| Thailand | 6.4% |
| Australia | 6.1% |
See Steel frame audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Steel frame have in Germany?
Steel frame has an estimated audience of 261,511 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Steel frame fans?
51.8% of Steel frame fans are female, 48.2% are male, with an average age of 45.9 years.
Which brands do Steel frame fans like most?
Steel frame fans show strongest brand affinity for ImmoScout24 (3.63×), Birkenstock (5.13×), and H&M (2.38×) over the country average.
Where do Steel frame fans live in Germany?
Steel frame fans in Germany are most concentrated in Nordrhein-Westfalen (reach 46,237), Bayern (reach 37,719), and Baden-Württemberg (reach 30,425). These three regions account for the largest share of the active audience.
What other brands do Steel frame fans also like?
Beyond Steel frame itself, the audience over-indexes on Birkenstock (5.13×), H&M (2.38×), Tagesschau (1.9×), and Plumbing (4.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Steel frame. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.