Steel frame Audience in Germany
A data profile of the people who buy, follow and care about Steel frame in Germany — modelled from more than twelve digital signal sources. Steel frame has an estimated audience of 261,511 people in Germany.
The average Steel frame fan in Germany is 45.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Polo Ralph Lauren, Vehicle insurance, Würth, with strongest over-indexing on Polo Ralph Lauren (11× the country average).
Demographically, the Steel frame audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Steel frame fan in Germany is balanced, around 45.9 years old, with strong Quality Awareness tendencies and a notable affinity for Polo Ralph Lauren.
At a glance
The key figures that characterise the Steel frame profile in Germany.
Search interest · 12-month trend
Demographics of Steel frame fans
51.8% are female, 48.2% are male, average age 45.9.
Gender split
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 45.9 |
| Estimated audience size | 261,511 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 32% | |
| 50+ | 30% |
Worldwide distribution
of the worldwide Steel frame audience comes from Germany.
| Country | Share |
|---|---|
| United States | 30.1% |
| Thailand | 6.4% |
| Australia | 6.1% |
Geography
Where the Steel frame audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~10K | 1.46× | |
| 02 | Bremen | ~3K | 1.33× | |
| 03 | Saarland | ~4K | 1.17× | |
| 04 | Mecklenburg-Vorpommern | ~5K | 1.04× | |
| 05 | Thüringen | ~7K | 1.01× | |
| 06 | Rheinland-Pfalz | ~10K | 0.99× | |
| 07 | Sachsen-Anhalt | ~7K | 0.99× | |
| 08 | Hessen | ~20K | 0.93× | |
| 09 | Hamburg | ~5K | 0.91× | |
| 10 | Berlin | ~10K | 0.90× | |
| 11 | Bayern | ~40K | 0.89× | |
| 12 | Baden-Württemberg | ~30K | 0.88× | |
| 13 | Schleswig-Holstein | ~8K | 0.87× | |
| 14 | Sachsen | ~10K | 0.86× | |
| 15 | Nordrhein-Westfalen | ~50K | 0.79× | |
| 16 | Niedersachsen | ~20K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Steel frame audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retrofitting | Home & Garden | 15.48× | ||
| 02 | Polo Ralph Lauren | Fashion & Accessoires | 11.00× | ||
| 03 | Marie Curie | Business & Career | 9.08× | ||
| 04 | Bespoke tailoring | Fashion & Accessoires | 8.30× | ||
| 05 | Art Deco | Arts & Culture | 6.27× | ||
| 06 | Würth | Home & Garden | 6.07× | ||
| 07 | Vehicle insurance | Cars & Mobility | 5.90× | ||
| 08 | Heath Ledger | Movies & TV | 5.79× | ||
| 09 | Solar cell | Home & Garden | 5.58× | ||
| 10 | Levi Strauss & Co. | Fashion & Accessoires | 4.72× | ||
| 11 | Birkenstock | Fashion & Accessoires | 4.64× | ||
| 12 | Tour de France | Sports | 3.65× | ||
| 13 | NFL | Sports | 2.63× | ||
| 14 | Nature | Home & Garden | 2.41× | ||
| 15 | Breaking news | Movies & TV | 2.36× | ||
| 16 | ImmoScout24 | Home & Garden | 2.33× | ||
| 17 | Family | Kids & Family | 2.18× | ||
| 18 | Hornbach | Shopping | 1.79× | ||
| 19 | AutoScout24 | Cars & Mobility | 1.75× | ||
| 20 | Germany | Travel & Leisure | 1.58× |
Personality of the Steel frame audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.94× | |
| Risk Appetite | THRILL | 1.81× | |
| Career Orientation | POWER | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.68× | |
| Sports Activity | POWER | 0.74× | |
| Price Sensitivity | PREMIUM | 0.75× |
Frequently asked questions
How many fans does Steel frame have in Germany?
Steel frame has an estimated audience of 261,511 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Steel frame fans?
51.8% of Steel frame fans are female, 48.2% are male, with an average age of 45.9 years.
Which brands do Steel frame fans like most?
Steel frame fans show strongest brand affinity for Polo Ralph Lauren (11×), Vehicle insurance (5.9×), and Würth (6.07×) over the country average.
Where do Steel frame fans live in Germany?
Steel frame fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Steel frame fans also like?
Beyond Steel frame itself, the audience over-indexes on Vehicle insurance (5.9×), Würth (6.07×), Family (2.18×), and Nature (2.41×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Steel frame. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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