Retrofitting Audience in Germany
Retrofitting has an estimated audience of 277,079 people in Germany. 30.5% are female, 69.5% are male, average age 43.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Bombardier Inc., at top burj khalifa, Sebastian (French musician), UTV (TV channel), Global Village (Dubai).
The average Retrofitting fan in Germany is 43.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Bombardier Inc., at top burj khalifa, Sebastian (French musician), with strongest over-indexing on Bombardier Inc. (160.18× the country average). Demographically, the Retrofitting audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Retrofitting fans
| Metric | Value |
|---|---|
| Female | 30.5% |
| Male | 69.5% |
| Average age | 43.8 |
| Estimated audience size | 277,079 |
Audience persona
The typical Retrofitting fan in Germany is more male, around 43.8 years old, with strong Need for Security tendencies and a notable affinity for Bombardier Inc..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 66,325 | 1.49× |
| Nordrhein-Westfalen | 64,743 | 1.07× |
| Baden-Württemberg | 60,048 | 1.59× |
| Hessen | 32,255 | 1.53× |
| Niedersachsen | 27,278 | 1.01× |
| Rheinland-Pfalz | 13,944 | 1× |
| Sachsen | 13,622 | 1× |
| Berlin | 12,849 | 1.04× |
| Schleswig-Holstein | 7,620 | 0.77× |
| Thüringen | 6,445 | 0.91× |
| Brandenburg | 6,299 | 0.73× |
| Hamburg | 5,882 | 0.94× |
| Sachsen-Anhalt | 5,544 | 0.77× |
| Mecklenburg-Vorpommern | 2,910 | 0.55× |
| Saarland | 2,345 | 0.69× |
| Bremen | 2,148 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bombardier Inc. | 160.18× | Cars & Mobility |
| at top burj khalifa | 395.09× | Travel & Leisure |
| Sebastian (French musician) | 91.72× | Music & Radio |
| UTV (TV channel) | 107.75× | Movies & TV |
| Global Village (Dubai) | 155.17× | Travel & Leisure |
| Laid Back | 97.33× | Music & Radio |
| Dubai World | 156.89× | Travel & Leisure |
| Dassault Aviation | 121.4× | Cars & Mobility |
| Dubailand | 155.89× | Travel & Leisure |
| Dubai Festival City | 95.5× | Travel & Leisure |
| Antenna TV | 135.36× | Movies & TV |
| Dubai International Airport | 16.12× | Travel & Leisure |
| Cupra | 8.16× | Cars & Mobility |
| Dubai World Trade Centre | 67.45× | Travel & Leisure |
| Nagasaki | 78.17× | Travel & Leisure |
| Persian Gulf | 9.74× | Travel & Leisure |
| Palm Jumeirah | 15.81× | Travel & Leisure |
| Fairline Boats | 96.57× | Cars & Mobility |
| Monster truck | 12.04× | Cars & Mobility |
| Total quality management | 13.03× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.48 |
| Luxury Orientation | PREMIUM | 1.36 |
| Sports Activity | POWER | 1.35 |
| Convenience Orientation | PREMIUM | 1.35 |
| Early Adopter Mentality | POWER | 1.28 |
| DIY Mentality | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| China | 16.4% |
| Germany | 11.8% |
See Retrofitting audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Retrofitting have in Germany?
Retrofitting has an estimated audience of 277,079 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Retrofitting fans?
30.5% of Retrofitting fans are female, 69.5% are male, with an average age of 43.8 years.
Which brands do Retrofitting fans like most?
Retrofitting fans show strongest brand affinity for Bombardier Inc. (160.18×), at top burj khalifa (395.09×), and Sebastian (French musician) (91.72×) over the country average.
Where do Retrofitting fans live in Germany?
Retrofitting fans in Germany are most concentrated in Bayern (reach 66,325), Nordrhein-Westfalen (reach 64,743), and Baden-Württemberg (reach 60,048). These three regions account for the largest share of the active audience.
What other brands do Retrofitting fans also like?
Beyond Retrofitting itself, the audience over-indexes on at top burj khalifa (395.09×), Sebastian (French musician) (91.72×), UTV (TV channel) (107.75×), and Global Village (Dubai) (155.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Retrofitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.