Rascasse Audience Intelligence

Retrofitting Audience in Germany

A data profile of the people who buy, follow and care about Retrofitting in Germany — modelled from more than twelve digital signal sources. Retrofitting has an estimated audience of 277,079 people in Germany.

#6432among Topic in Germany#876in Home & Garden

The average Retrofitting fan in Germany is 43.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bombardier Inc., at top burj khalifa, Sebastian (French musician), with strongest over-indexing on Bombardier Inc. (160.18× the country average).

Demographically, the Retrofitting audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Risk Appetite, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Retrofitting fan in Germany is more male, around 43.8 years old, with strong Risk Appetite tendencies and a notable affinity for Bombardier Inc..

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Retrofitting profile in Germany.

Audience size
277K
in Germany
Gender
30.5%♀
69.5% male
Age
43.8
average years
Country rank
#18385
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Retrofitting fans

30.5% are female, 69.5% are male, average age 43.8.

Fig. 02

Gender split

30.5%
Female
69.5%
Male
Demographic split for Retrofitting audience in Germany
MetricValue
Female30.5%
Male69.5%
Average age43.8
Estimated audience size277,079
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Retrofitting audience in Germany
Age bracketShare%
16-1913%
20-2913%
30-3918%
40-4927%
50+29%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Retrofitting audience comes from Germany.

Worldwide audience distribution share by country for Retrofitting
CountryShare
United States18.7%
China16.3%
Germany11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Retrofitting audience in Germany is strongest.

Fig. 05

Top regions by affinity

Retrofitting fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~60K1.51×
02Bayern~60K1.39×
03Hessen~30K1.38×
04Nordrhein-Westfalen~60K1.04×
05Sachsen~10K1.02×
06Niedersachsen~30K1.00×
07Rheinland-Pfalz~10K1.00×
08Berlin~10K1.00×
09Thüringen~7K0.99×
10Bremen~2K0.98×
11Hamburg~6K0.96×
12Saarland~3K0.94×
13Sachsen-Anhalt~7K0.92×
14Brandenburg~8K0.89×
15Schleswig-Holstein~9K0.88×
16Mecklenburg-Vorpommern~5K0.88×
Fig. 06

Affinity by region

Affinity by region — Retrofitting, Germany
0.88×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Retrofitting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Retrofitting audience
#·InterestCategoryAffinity×
01at top burj khalifaTravel & Leisure395.09×
02Bombardier Inc.Cars & Mobility160.18×
03Dubai WorldTravel & Leisure156.89×
04DubailandTravel & Leisure155.89×
05Global Village (Dubai)Travel & Leisure155.17×
06Antenna TVMovies & TV135.36×
07Dassault AviationCars & Mobility121.40×
08UTV (TV channel)Movies & TV107.75×
09Laid BackMusic & Radio97.33×
10Fairline BoatsCars & Mobility96.57×
11Dubai Festival CityTravel & Leisure95.50×
12Sebastian (French musician)Music & Radio91.72×
13NagasakiTravel & Leisure78.17×
14Dubai World Trade CentreTravel & Leisure67.45×
15Mesut ÖzilSports19.84×
16Dubai International AirportTravel & Leisure16.12×
17Palm JumeirahTravel & Leisure15.81×
18Persian GulfTravel & Leisure9.74×
19CupraCars & Mobility8.16×
20dB’sMusic & Radio1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Retrofitting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Retrofitting audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.47×
Design AffinityPREMIUM2.08×
PatriotismCONSERVATISM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Retrofitting audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.96×
TraditionCONSERVATISM1.01×
Pet OwnershipJOY1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Retrofitting have in Germany?

Retrofitting has an estimated audience of 277,079 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Retrofitting fans?

30.5% of Retrofitting fans are female, 69.5% are male, with an average age of 43.8 years.

03

Which brands do Retrofitting fans like most?

Retrofitting fans show strongest brand affinity for Bombardier Inc. (160.18×), at top burj khalifa (395.09×), and Sebastian (French musician) (91.72×) over the country average.

04

Where do Retrofitting fans live in Germany?

Retrofitting fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Retrofitting fans also like?

Beyond Retrofitting itself, the audience over-indexes on at top burj khalifa (395.09×), Sebastian (French musician) (91.72×), UTV (TV channel) (107.75×), and Global Village (Dubai) (155.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Retrofitting audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Retrofitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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