Retrofitting Audience in United States
Retrofitting has an estimated audience of 439,555 people in United States. 29.4% are female, 70.6% are male, average age 42.7. Top regions: California, Texas, New York.
The average Retrofitting fan in United States is 42.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the Retrofitting audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Category: Home & Garden · Type: Topic
Demographics of Retrofitting fans
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 42.7 |
| Estimated audience size | 439,555 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 139,691 | 2.89× |
| Texas | 32,824 | 0.87× |
| New York | 26,619 | 1.08× |
| Florida | 23,655 | 0.79× |
| Washington | 18,135 | 2.06× |
| Michigan | 17,605 | 1.53× |
| Illinois | 13,740 | 0.94× |
| Arizona | 12,815 | 1.43× |
| Pennsylvania | 12,069 | 0.82× |
| New Jersey | 11,900 | 1.06× |
| North Carolina | 11,469 | 0.87× |
| Georgia | 11,164 | 0.82× |
| Virginia | 9,923 | 0.93× |
| Ohio | 9,419 | 0.7× |
| Massachusetts | 8,477 | 0.98× |
| Oregon | 8,475 | 1.68× |
| Colorado | 6,864 | 0.99× |
| Tennessee | 6,613 | 0.75× |
| Nevada | 6,312 | 1.48× |
| Maryland | 6,226 | 0.82× |
| Indiana | 5,897 | 0.73× |
| Missouri | 5,658 | 0.8× |
| South Carolina | 5,594 | 0.85× |
| Minnesota | 4,964 | 0.79× |
| Utah | 4,815 | 1.22× |
| Wisconsin | 4,613 | 0.7× |
| Oklahoma | 4,144 | 0.85× |
| Alabama | 3,992 | 0.65× |
| Louisiana | 3,658 | 0.65× |
| Hawaii | 3,654 | 1.93× |
| Idaho | 3,636 | 1.65× |
| Arkansas | 3,592 | 0.99× |
| Connecticut | 3,538 | 0.8× |
| Kentucky | 3,396 | 0.62× |
| Kansas | 2,839 | 0.82× |
| Iowa | 2,606 | 0.72× |
| New Mexico | 2,409 | 1.09× |
| Mississippi | 2,181 | 0.6× |
| Alaska | 1,651 | 1.76× |
| Nebraska | 1,500 | 0.68× |
| Montana | 1,439 | 1.18× |
| New Hampshire | 1,411 | 0.81× |
| Washington, District of Columbia | 1,401 | 1.06× |
| Maine | 1,222 | 0.78× |
| Rhode Island | 1,188 | 0.85× |
| West Virginia | 1,127 | 0.55× |
| Delaware | 720 | 0.59× |
| South Dakota | 666 | 0.66× |
| North Dakota | 612 | 0.68× |
| Vermont | 515 | 0.67× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.97 |
| Need for Security | CONSERVATISM | 1.9 |
| Luxury Orientation | PREMIUM | 1.72 |
| Quality Awareness | PREMIUM | 1.7 |
| Early Adopter Mentality | POWER | 1.63 |
| Price Sensitivity | PREMIUM | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| China | 16.4% |
| Germany | 11.8% |
See Retrofitting audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Retrofitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.