Green Building Council Audience in United States

Green Building Council has an estimated audience of 256,659 people in United States. 42.8% are female, 57.2% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Stucco, Yard House, Autism Awareness, Diabetes mellitus awareness, Microblogging.

The average Green Building Council fan in United States is 44.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Stucco, Yard House, Autism Awareness, with strongest over-indexing on Stucco (137.51× the country average). Demographically, the Green Building Council audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: NGO / Political Party

Demographics of Green Building Council fans

Demographic split for Green Building Council audience in United States
MetricValue
Female42.8%
Male57.2%
Average age44.7
Estimated audience size256,659

Audience persona

The typical Green Building Council fan in United States is more male, around 44.7 years old, with strong Design Affinity tendencies and a notable affinity for Stucco.

Top regions in United States

Top regions ranked by reach for Green Building Council in United States
RegionReachAffinity
California31,9081.13×
Texas21,8500.99×
Florida15,0100.86×
New York14,9131.04×
Pennsylvania8,3080.96×
Georgia8,1181.03×
Illinois8,0770.94×
Ohio7,9111×
North Carolina7,1010.92×
Nevada6,6882.69×
Michigan6,5630.98×
Washington5,7381.11×
Indiana5,6951.21×
Virginia5,5730.89×
New Jersey5,5320.85×
Tennessee4,9240.96×
Arizona4,8010.92×
Missouri4,2791.03×
Massachusetts4,2190.83×
Maryland3,9430.89×
Colorado3,8830.96×
Wisconsin3,7350.97×
Kentucky3,5691.11×
Oregon3,3641.14×
Minnesota3,2240.88×
South Carolina3,2190.83×
Alabama3,1600.88×
Oklahoma3,1551.11×
Louisiana2,7260.82×
Utah2,4821.08×
Connecticut2,4230.94×
Arkansas2,0400.96×
Iowa1,9330.91×
Kansas1,9070.94×
Mississippi1,5160.72×
Idaho1,3021.01×
West Virginia1,2941.08×
Hawaii1,1661.06×
Delaware1,1611.64×
Maine1,1471.25×
New Mexico1,1210.87×
Nebraska1,0890.85×
New Hampshire9970.99×
Rhode Island7360.9×
Montana6340.89×
Washington, District of Columbia5960.77×
Alaska5360.98×
South Dakota4770.8×
North Dakota4410.84×
Vermont3650.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Green Building Council audience
BrandAffinityCategory
Stucco137.51×Home & Garden
Yard House30.71×Food & Beverages
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
MSN5.21×News
Income tax13.19×Business & Career
Menards5.31×Home & Garden
Staples (Canada)5.21×Business & Career
KB Home45.65×Home & Garden
Great Clips5.18×Beauty & Wellness
Home equity line of credit9.82×Business & Career
Home equity loan9.48×Business & Career
James Marsden10.36×Movies & TV
Google Flights4.12×Travel & Leisure
Charles, Prince of Wales18.87×Politics & Society
Adobe7.99×Technology & Electronics
Property finder3.65×Home & Garden
Plywood11.84×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Green Building Council audience
TraitClusterScore
Design AffinityPREMIUM1.9
Quality AwarenessPREMIUM1.64
Career OrientationPOWER1.56
Need for SecurityCONSERVATISM1.55
Family OrientationCONSERVATISM1.51
IndulgenceJOY1.44

Worldwide distribution

Worldwide audience distribution share by country for Green Building Council
CountryShare
United States23.5%
Switzerland11.0%
Japan10.3%

See Green Building Council audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Green Building Council have in United States?

Green Building Council has an estimated audience of 256,659 people in United States, concentrated in California and Texas.

What is the gender split and age of Green Building Council fans?

42.8% of Green Building Council fans are female, 57.2% are male, with an average age of 44.7 years.

Which brands do Green Building Council fans like most?

Green Building Council fans show strongest brand affinity for Stucco (137.51×), Yard House (30.71×), and Autism Awareness (19.03×) over the country average.

Where do Green Building Council fans live in United States?

Green Building Council fans in United States are most concentrated in California (reach 31,908), Texas (reach 21,850), and Florida (reach 15,010). These three regions account for the largest share of the active audience.

What other brands do Green Building Council fans also like?

Beyond Green Building Council itself, the audience over-indexes on Yard House (30.71×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Green Building Council. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.