Rascasse Audience Intelligence

Green Building Council Audience in United States

A data profile of the people who buy, follow and care about Green Building Council in United States — modelled from more than twelve digital signal sources. Green Building Council has an estimated audience of 258,497 people in United States.

#780among NGO / Political Party in United States#1761in Home & Garden

The average Green Building Council fan in United States is 44.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Stucco, Yard House, Sustainable energy, with strongest over-indexing on Stucco (161.91× the country average).

Demographically, the Green Building Council audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Green Building Council fan in United States is more male, around 44.7 years old, with strong Sustainability tendencies and a notable affinity for Stucco.

Category: Home & Garden · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Green Building Council profile in United States.

Audience size
258K
in United States
Gender
42.8%♀
57.2% male
Age
44.7
average years
Country rank
#51998
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Green Building Council fans

42.8% are female, 57.2% are male, average age 44.7.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for Green Building Council audience in United States
MetricValue
Female42.8%
Male57.2%
Average age44.7
Estimated audience size258,497
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Green Building Council audience in United States
Age bracketShare%
16-1915%
20-2912%
30-3914%
40-4922%
50+38%
Fig. 04

Worldwide distribution

23.6%

of the worldwide Green Building Council audience comes from United States.

Worldwide audience distribution share by country for Green Building Council
CountryShare
United States23.6%
Switzerland11.1%
Japan10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Green Building Council audience in United States is strongest.

Fig. 05

Top regions by affinity

Green Building Council fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~7K2.85×
02Delaware~1K1.54×
03Indiana~6K1.28×
04Maine~1K1.26×
05Kentucky~4K1.14×
06West Virginia~1K1.11×
07Oregon~3K1.09×
08California~30K1.08×
09Idaho~1K1.08×
10Washington~5K1.06×
11Utah~2K1.06×
12Oklahoma~3K1.05×
13Alaska<1K1.03×
14New Hampshire~1K1.02×
15Georgia~8K1.01×
16Missouri~4K1.01×
17Hawaii~1K1.00×
18Ohio~8K0.98×
19Tennessee~5K0.96×
20Texas~20K0.95×
21Michigan~6K0.95×
22Wisconsin~4K0.95×
23Connecticut~2K0.95×
24Rhode Island<1K0.95×
25New York~10K0.94×
26Pennsylvania~8K0.94×
27Arkansas~2K0.94×
28Iowa~2K0.94×
29Kansas~2K0.94×
30North Dakota<1K0.93×
31Colorado~4K0.92×
32New Mexico~1K0.92×
33Montana<1K0.92×
34Illinois~8K0.91×
35Arizona~5K0.91×
36North Carolina~7K0.90×
37Vermont<1K0.90×
38Maryland~4K0.89×
39Nebraska~1K0.89×
40South Dakota<1K0.89×
41Minnesota~3K0.87×
42Alabama~3K0.87×
43Virginia~5K0.86×
44South Carolina~3K0.84×
45Louisiana~3K0.84×
46Florida~10K0.83×
47New Jersey~5K0.83×
48Massachusetts~4K0.82×
49Mississippi~2K0.81×
50Washington, District of Columbia<1K0.79×
Fig. 06

Affinity by region

Affinity by region — Green Building Council, United States
0.79×1.00×2.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Green Building Council audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Green Building Council audience
#·InterestCategoryAffinity×
01StuccoHome & Garden161.91×
02Yard HouseFood & Beverages22.25×
03Home equity line of creditBusiness & Career10.20×
04Home equity loanBusiness & Career9.76×
05Sustainable energyHome & Garden8.18×
06Online bankingBusiness & Career6.63×
07Renewable energyBusiness & Career6.47×
08Single-family detached homeHome & Garden5.70×
09Retail bankingBusiness & Career5.23×
10Home automationTechnology & Electronics4.96×
11Solar energyHome & Garden4.95×
12MenardsHome & Garden4.74×
13Mortgage loansBusiness & Career3.89×
14WhataburgerFood & Beverages3.83×
15FedExBusiness & Career3.62×
16First class travelTravel & Leisure3.50×
17Vehicle insuranceCars & Mobility2.95×
18AirbnbTravel & Leisure2.04×
19PinterestInternet & Social Media1.87×
20FurnitureHome & Garden1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Green Building Council audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Green Building Council audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.38×
Family OrientationCONSERVATISM2.29×
Convenience OrientationPREMIUM2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Green Building Council audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
CreativityOPEN0.91×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Green Building Council have in United States?

Green Building Council has an estimated audience of 258,497 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Green Building Council fans?

42.8% of Green Building Council fans are female, 57.2% are male, with an average age of 44.7 years.

03

Which brands do Green Building Council fans like most?

Green Building Council fans show strongest brand affinity for Stucco (161.91×), Yard House (22.25×), and Sustainable energy (8.18×) over the country average.

04

Where do Green Building Council fans live in United States?

Green Building Council fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Green Building Council fans also like?

Beyond Green Building Council itself, the audience over-indexes on Yard House (22.25×), Sustainable energy (8.18×), Renewable energy (6.47×), and Menards (4.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Green Building Council audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Green Building Council. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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