Rascasse Audience Intelligence

Vinyl siding Audience in United States

A data profile of the people who buy, follow and care about Vinyl siding in United States — modelled from more than twelve digital signal sources. Vinyl siding has an estimated audience of 1,378,315 people in United States.

#7585among Topic in United States#983in Home & Garden

The average Vinyl siding fan in United States is 45.6 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, New York, Florida.

Top brand affinities include Single-family detached home, Mortgage loans, Stucco, with strongest over-indexing on Single-family detached home (19.73× the country average).

Demographically, the Vinyl siding audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vinyl siding fan in United States is balanced, around 45.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Single-family detached home.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vinyl siding profile in United States.

Audience size
1.4M
in United States
Gender
45.1%♀
54.9% male
Age
45.6
average years
Country rank
#18899
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vinyl siding fans

45.1% are female, 54.9% are male, average age 45.6.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for Vinyl siding audience in United States
MetricValue
Female45.1%
Male54.9%
Average age45.6
Estimated audience size1,378,315
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Vinyl siding audience in United States
Age bracketShare%
16-198%
20-2913%
30-3919%
40-4925%
50+35%
Fig. 04

Worldwide distribution

64.6%

of the worldwide Vinyl siding audience comes from United States.

Worldwide audience distribution share by country for Vinyl siding
CountryShare
United States64.6%
Canada15.8%
Japan5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vinyl siding audience in United States is strongest.

Fig. 05

Top regions by affinity

Vinyl siding fans by region: top regions in United States
#RegionReachAffinity×
01Maine~10K2.15×
02West Virginia~10K1.77×
03Vermont~4K1.70×
04New Hampshire~9K1.62×
05Alabama~30K1.51×
06Rhode Island~7K1.51×
07Kentucky~30K1.47×
08South Carolina~30K1.43×
09Michigan~50K1.36×
10Tennessee~40K1.35×
11Arkansas~20K1.35×
12North Carolina~50K1.28×
13Mississippi~10K1.27×
14Missouri~30K1.21×
15Connecticut~20K1.17×
16Louisiana~20K1.16×
17Ohio~50K1.13×
18Massachusetts~30K1.10×
19Idaho~8K1.09×
20Pennsylvania~50K1.06×
21Indiana~30K1.06×
22Oklahoma~20K1.06×
23Georgia~40K1.04×
24Wisconsin~20K1.03×
25Iowa~10K1.03×
26Kansas~10K1.03×
27Montana~4K1.00×
28Nebraska~7K0.99×
29Virginia~30K0.93×
30Minnesota~20K0.91×
31Delaware~3K0.88×
32North Dakota~2K0.87×
33South Dakota~3K0.82×
34New York~60K0.79×
35Alaska~2K0.79×
36New Jersey~30K0.77×
37Illinois~30K0.76×
38Washington~20K0.72×
39Utah~9K0.72×
40Oregon~10K0.70×
41Maryland~20K0.69×
42Colorado~10K0.65×
43Florida~60K0.61×
44Texas~70K0.60×
45New Mexico~3K0.50×
46Washington, District of Columbia~2K0.48×
47Hawaii~3K0.47×
48Nevada~5K0.36×
49Arizona~9K0.32×
50California~50K0.30×
Fig. 06

Affinity by region

Affinity by region — Vinyl siding, United States
0.30×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vinyl siding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vinyl siding audience
#·InterestCategoryAffinity×
01StuccoHome & Garden21.01×
02Single-family detached homeHome & Garden19.73×
03Roof shingleHome & Garden11.24×
04Terraced houseHome & Garden8.19×
05Home automationTechnology & Electronics5.88×
06Mortgage loansBusiness & Career5.66×
07QVCMovies & TV5.03×
08Weather forecastingHome & Garden4.95×
09Sustainable energyHome & Garden4.37×
10FedExBusiness & Career4.30×
11Renewable energyBusiness & Career4.03×
12Solar energyHome & Garden3.87×
13Discount storesShopping3.75×
14SubwayFood & Beverages3.74×
15Vehicle insuranceCars & Mobility3.59×
16Shopping mallsShopping3.19×
17AirbnbTravel & Leisure2.77×
18PinterestInternet & Social Media2.74×
19FurnitureHome & Garden2.46×
20McDonald'sFood & Beverages2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vinyl siding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vinyl siding audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.97×
Convenience OrientationPREMIUM2.46×
Quality AwarenessPREMIUM2.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vinyl siding audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.76×
Luxury OrientationPREMIUM0.78×
Early Adopter MentalityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vinyl siding have in United States?

Vinyl siding has an estimated audience of 1,378,315 people in United States, concentrated in Texas and New York.

02

What is the gender split and age of Vinyl siding fans?

45.1% of Vinyl siding fans are female, 54.9% are male, with an average age of 45.6 years.

03

Which brands do Vinyl siding fans like most?

Vinyl siding fans show strongest brand affinity for Single-family detached home (19.73×), Mortgage loans (5.66×), and Stucco (21.01×) over the country average.

04

Where do Vinyl siding fans live in United States?

Vinyl siding fans in United States are most concentrated in Texas (reach ~70K), New York (reach ~60K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Vinyl siding fans also like?

Beyond Vinyl siding itself, the audience over-indexes on Mortgage loans (5.66×), Stucco (21.01×), Subway (3.74×), and Pinterest (2.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Vinyl siding audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vinyl siding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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