Vinyl siding Audience in United States

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Vinyl siding has an estimated audience of 1,378,315 people in United States. 45.1% are female, 54.9% are male, average age 45.6. Top regions: Texas, Florida, New York. Top brand affinities: Governor of Michigan, Fairy godmother, Historic site, Hipster, Vocal harmony.

The average Vinyl siding fan in United States is 45.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, New York. Top brand affinities include Governor of Michigan, Fairy godmother, Historic site, with strongest over-indexing on Governor of Michigan (16.45× the country average). Demographically, the Vinyl siding audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Vinyl siding fans

Demographic split for Vinyl siding audience in United States
MetricValue
Female45.1%
Male54.9%
Average age45.6
Estimated audience size1,378,315

Audience persona

The typical Vinyl siding fan in United States is balanced, around 45.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Vinyl siding in United States
RegionReachAffinity
Texas79,1400.67×
Florida64,4580.69×
New York63,6730.83×
North Carolina58,7041.42×
Michigan48,3001.34×
Georgia47,8811.13×
Pennsylvania47,4281.02×
Ohio47,0821.11×
California46,5020.31×
Tennessee40,3421.46×
Illinois32,9700.72×
South Carolina32,7041.58×
Virginia31,2350.93×
Massachusetts30,9681.14×
Alabama30,9501.61×
New Jersey26,5030.76×
Indiana26,4711.05×
Kentucky26,0621.51×
Missouri25,4281.14×
Louisiana21,9531.24×
Washington20,8780.76×
Wisconsin19,3700.93×
Oklahoma16,8701.1×
Minnesota16,7880.85×
Connecticut16,1511.17×
Arkansas15,9991.41×
Maryland15,4190.65×
Mississippi14,7241.3×
Colorado14,6580.67×
Oregon11,1410.71×
West Virginia11,0831.73×
Maine11,0112.23×
Iowa10,7940.95×
Kansas10,1890.94×
New Hampshire9,0151.66×
Utah8,7220.71×
Arizona7,8940.28×
Idaho7,5151.09×
Rhode Island6,8451.56×
Nebraska6,4720.94×
Vermont4,3161.78×
Nevada3,7310.28×
Montana3,6410.95×
New Mexico2,8720.42×
Delaware2,8620.75×
South Dakota2,1410.67×
North Dakota2,0520.72×
Alaska2,0240.69×
Hawaii1,8690.32×
Wyoming1,6820.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vinyl siding audience
BrandAffinityCategory
Governor of Michigan16.45×Politics & Society
Fairy godmother16.5×Literature
Historic site8.33×Arts & Culture
Hipster15.21×Politics & Society
Vocal harmony6.99×Music & Radio
Cherish (group)15.79×Music & Radio
Goop7.7×Internet & Social Media
Israel2.74×Travel & Leisure
Alaska2.19×Travel & Leisure
Grinch5.01×Movies & TV
Preta Gil25.97×Music & Radio
Kikar HaShabbat19.83×News
Wok7.82×Food & Beverages
El Paso County, Colorado14.51×Travel & Leisure
headspace10.35×Health
Hibachi8.35×Food & Beverages
Google Home6.77×Technology & Electronics
TV Fanatic10.43×Movies & TV
Mathcore7.43×Music & Radio
Grace Slick7.99×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vinyl siding audience
TraitClusterScore
Urban LifestyleOPEN2.83
Quality AwarenessPREMIUM1.68
DIY MentalityTHRILL1.54
Career OrientationPOWER1.33
Price SensitivityPREMIUM1.31
Need for SecurityCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Vinyl siding
CountryShare
United States64.6%
Canada15.8%
Japan5.0%

See Vinyl siding audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Vinyl siding have in United States?

Vinyl siding has an estimated audience of 1,378,315 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Vinyl siding fans?

45.1% of Vinyl siding fans are female, 54.9% are male, with an average age of 45.6 years.

Which brands do Vinyl siding fans like most?

Vinyl siding fans show strongest brand affinity for Governor of Michigan (16.45×), Fairy godmother (16.5×), and Historic site (8.33×) over the country average.

Where do Vinyl siding fans live in United States?

Vinyl siding fans in United States are most concentrated in Texas (reach 79,140), Florida (reach 64,458), and New York (reach 63,673). These three regions account for the largest share of the active audience.

What other brands do Vinyl siding fans also like?

Beyond Vinyl siding itself, the audience over-indexes on Fairy godmother (16.5×), Historic site (8.33×), Hipster (15.21×), and Vocal harmony (6.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vinyl siding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.