Design–build Audience in United States

Design–build has an estimated audience of 2,711,803 people in United States. 48.4% are female, 51.6% are male, average age 44.8. Top regions: California, Texas, Florida. Top brand affinities: PSV Eindhoven, Staples (Canada), MSN, Planet Fitness, Great Clips.

The average Design–build fan in United States is 44.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PSV Eindhoven, Staples (Canada), MSN, with strongest over-indexing on PSV Eindhoven (60.6× the country average). Demographically, the Design–build audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Design–build fans

Demographic split for Design–build audience in United States
MetricValue
Female48.4%
Male51.6%
Average age44.8
Estimated audience size2,711,803

Audience persona

The typical Design–build fan in United States is balanced, around 44.8 years old, with strong Design Affinity tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Design–build in United States
RegionReachAffinity
California359,4581.21×
Texas251,5561.08×
Florida161,5960.88×
New York152,1111×
Massachusetts103,4181.94×
Washington100,1081.84×
Pennsylvania88,9540.97×
Illinois80,7890.89×
Georgia74,9140.9×
Virginia72,4851.1×
Michigan67,9840.96×
Oregon67,6092.17×
North Carolina67,2450.82×
Maryland61,6471.32×
Colorado60,1781.41×
New Jersey54,9300.8×
Ohio52,1260.62×
Wisconsin50,6351.24×
Missouri48,6471.11×
Minnesota46,4081.19×
Arizona40,8980.74×
Indiana40,6120.82×
South Carolina32,9070.81×
Iowa30,0921.35×
Tennessee28,7250.53×
Utah27,5481.13×
Louisiana26,5780.76×
Connecticut26,4040.97×
Washington, District of Columbia25,7883.16×
Kansas21,3691×
Alabama20,1010.53×
Nevada17,8920.68×
Kentucky16,7730.49×
Oklahoma15,0140.5×
Nebraska14,3111.05×
Mississippi13,0780.59×
Rhode Island11,9651.39×
Idaho10,3260.76×
Hawaii9,8640.85×
Arkansas8,7140.39×
New Mexico8,3560.61×
New Hampshire7,6250.71×
Maine7,3580.76×
South Dakota7,2841.16×
Montana6,7090.89×
Vermont6,6381.39×
West Virginia5,3980.43×
Delaware4,9450.66×
Alaska4,6170.8×
North Dakota3,8680.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Design–build audience
BrandAffinityCategory
PSV Eindhoven60.6×Sports
Staples (Canada)5.67×Business & Career
MSN3.57×News
Planet Fitness2.86×Sports
Great Clips4.12×Beauty & Wellness
Diaper bag4.22×Kids & Family
Renovation2.75×Home & Garden
FC Bayern Munich4.2×Sports
Stucco13.19×Home & Garden
Countertop3.28×Home & Garden
Nature1.66×Home & Garden
AutoZone2.12×Cars & Mobility
Luxury real estate3.39×Business & Career
Jim Parsons8.67×Movies & TV
Patio2.96×Home & Garden
Do it yourself (DIY)1.6×Home & Garden
Carpentry2.76×Home & Garden
Lowe's1.67×Shopping
Lumber3.27×Home & Garden
Golf Channel2.72×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Design–build audience
TraitClusterScore
Design AffinityPREMIUM2.09
DIY MentalityTHRILL1.94
Quality AwarenessPREMIUM1.77
Luxury OrientationPREMIUM1.54
Family OrientationCONSERVATISM1.53
IndulgenceJOY1.46

Worldwide distribution

Worldwide audience distribution share by country for Design–build
CountryShare
United States21.7%
Thailand7.9%
United Kingdom7.0%

See Design–build audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Design–build have in United States?

Design–build has an estimated audience of 2,711,803 people in United States, concentrated in California and Texas.

What is the gender split and age of Design–build fans?

48.4% of Design–build fans are female, 51.6% are male, with an average age of 44.8 years.

Which brands do Design–build fans like most?

Design–build fans show strongest brand affinity for PSV Eindhoven (60.6×), Staples (Canada) (5.67×), and MSN (3.57×) over the country average.

Where do Design–build fans live in United States?

Design–build fans in United States are most concentrated in California (reach 359,458), Texas (reach 251,556), and Florida (reach 161,596). These three regions account for the largest share of the active audience.

What other brands do Design–build fans also like?

Beyond Design–build itself, the audience over-indexes on Staples (Canada) (5.67×), MSN (3.57×), Planet Fitness (2.86×), and Great Clips (4.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Design–build. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.