Rascasse Audience Intelligence

Plasterwork Audience in United States

A data profile of the people who buy, follow and care about Plasterwork in United States — modelled from more than twelve digital signal sources. Plasterwork has an estimated audience of 1,540,918 people in United States.

#7179among Topic in United States#926in Home & Garden

The average Plasterwork fan in United States is 41.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include ConocoPhillips, Drywall, Masonry, with strongest over-indexing on ConocoPhillips (26.07× the country average).

Demographically, the Plasterwork audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plasterwork fan in United States is more male, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for ConocoPhillips.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plasterwork profile in United States.

Audience size
1.5M
in United States
Gender
34.5%♀
65.5% male
Age
41.6
average years
Country rank
#17390
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plasterwork fans

34.5% are female, 65.5% are male, average age 41.6.

Fig. 02

Gender split

34.5%
Female
65.5%
Male
Demographic split for Plasterwork audience in United States
MetricValue
Female34.5%
Male65.5%
Average age41.6
Estimated audience size1,540,918
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Plasterwork audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3922%
40-4924%
50+23%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Plasterwork audience comes from United States.

Worldwide audience distribution share by country for Plasterwork
CountryShare
United Kingdom22.3%
United States16.2%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plasterwork audience in United States is strongest.

Fig. 05

Top regions by affinity

Plasterwork fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K1.36×
02New Mexico~9K1.22×
03Kansas~10K1.20×
04Oklahoma~20K1.10×
05Louisiana~20K1.08×
06Iowa~10K1.08×
07West Virginia~8K1.07×
08Maine~6K1.07×
09Connecticut~20K1.06×
10Utah~10K1.05×
11Kentucky~20K1.03×
12Nevada~20K1.03×
13Mississippi~10K1.03×
14Nebraska~8K1.03×
15Delaware~4K1.03×
16North Dakota~3K1.03×
17New Hampshire~6K1.02×
18Alabama~20K1.01×
19Idaho~8K1.01×
20Rhode Island~5K1.01×
21Vermont~3K1.01×
22Missouri~20K1.00×
23Wisconsin~20K1.00×
24Oregon~20K1.00×
25Hawaii~7K1.00×
26Montana~4K1.00×
27South Dakota~4K1.00×
28Alaska~3K1.00×
29South Carolina~20K0.99×
30Arkansas~10K0.99×
31Minnesota~20K0.98×
32Tennessee~30K0.96×
33Indiana~30K0.96×
34Colorado~20K0.96×
35Arizona~30K0.95×
36Maryland~30K0.95×
37Massachusetts~30K0.94×
38Michigan~40K0.93×
39Washington~30K0.93×
40New Jersey~40K0.91×
41Virginia~30K0.91×
42Ohio~40K0.90×
43Georgia~40K0.90×
44North Carolina~40K0.90×
45Pennsylvania~50K0.89×
46Illinois~50K0.88×
47Florida~90K0.84×
48Texas~100K0.83×
49New York~70K0.83×
50California~100K0.75×
Fig. 06

Affinity by region

Affinity by region — Plasterwork, United States
0.75×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plasterwork audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plasterwork audience
#·InterestCategoryAffinity×
01B&QShopping34.56×
02ConocoPhillipsBusiness & Career26.07×
03PlasterHealth19.00×
04StuccoHome & Garden17.80×
05DrywallHome & Garden15.45×
06Central heatingHome & Garden12.18×
07MasonryHome & Garden10.78×
08Daytona International SpeedwaySports8.95×
09Harbor Freight ToolsHome & Garden7.43×
10Home automationTechnology & Electronics4.74×
11Sustainable energyHome & Garden4.11×
12Renewable energyBusiness & Career4.03×
13Solar energyHome & Garden3.61×
14First class travelTravel & Leisure3.57×
15Mortgage loansBusiness & Career3.52×
16FedExBusiness & Career2.98×
17AutoZoneCars & Mobility2.27×
18AirbnbTravel & Leisure1.99×
19PinterestInternet & Social Media1.80×
20FurnitureHome & Garden1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plasterwork audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plasterwork audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.09×
PatriotismCONSERVATISM1.86×
Quality AwarenessPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plasterwork audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.73×
Pet OwnershipJOY0.76×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plasterwork have in United States?

Plasterwork has an estimated audience of 1,540,918 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Plasterwork fans?

34.5% of Plasterwork fans are female, 65.5% are male, with an average age of 41.6 years.

03

Which brands do Plasterwork fans like most?

Plasterwork fans show strongest brand affinity for ConocoPhillips (26.07×), Drywall (15.45×), and Masonry (10.78×) over the country average.

04

Where do Plasterwork fans live in United States?

Plasterwork fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Plasterwork fans also like?

Beyond Plasterwork itself, the audience over-indexes on Drywall (15.45×), Masonry (10.78×), Plaster (19×), and B&Q (34.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Plasterwork audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Plasterwork. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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