Plasterwork Audience in United States
Plasterwork has an estimated audience of 1,540,918 people in United States. 34.5% are female, 65.5% are male, average age 41.6. Top regions: California, Louisiana, New York. Top brand affinities: Eagan, Minnesota, Indigenous Australian art, Grinch, Alaska, Governor of Michigan.
The average Plasterwork fan in United States is 41.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Louisiana, New York. Top brand affinities include Eagan, Minnesota, Indigenous Australian art, Grinch, with strongest over-indexing on Eagan, Minnesota (44.95× the country average). Demographically, the Plasterwork audience skews more male with an average age of 41.6, and over-indexes on personality traits such as DIY Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 35 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Plasterwork fans
| Metric | Value |
|---|---|
| Female | 34.5% |
| Male | 65.5% |
| Average age | 41.6 |
| Estimated audience size | 1,540,918 |
Audience persona
The typical Plasterwork fan in United States is more male, around 41.6 years old, with strong DIY Mentality tendencies and a notable affinity for Eagan, Minnesota.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 47,098 | 0.28× |
| Louisiana | 28,680 | 1.44× |
| New York | 28,346 | 0.33× |
| Oklahoma | 28,024 | 1.64× |
| Kentucky | 27,580 | 1.43× |
| Alabama | 26,696 | 1.24× |
| Florida | 25,614 | 0.25× |
| Texas | 25,467 | 0.19× |
| Tennessee | 25,433 | 0.82× |
| South Carolina | 25,251 | 1.09× |
| Indiana | 24,603 | 0.87× |
| Kansas | 24,596 | 2.03× |
| Missouri | 23,827 | 0.96× |
| Iowa | 23,350 | 1.84× |
| North Carolina | 22,877 | 0.49× |
| Ohio | 22,784 | 0.48× |
| Georgia | 22,691 | 0.48× |
| Michigan | 22,681 | 0.56× |
| Wisconsin | 22,560 | 0.97× |
| Arizona | 21,726 | 0.69× |
| Pennsylvania | 21,631 | 0.42× |
| Connecticut | 21,453 | 1.39× |
| New Mexico | 21,373 | 2.77× |
| Nevada | 21,304 | 1.43× |
| Oregon | 21,032 | 1.19× |
| Utah | 20,906 | 1.52× |
| Virginia | 20,771 | 0.55× |
| Maryland | 20,667 | 0.78× |
| New Jersey | 20,617 | 0.53× |
| Illinois | 20,289 | 0.4× |
| Minnesota | 20,157 | 0.91× |
| Massachusetts | 19,950 | 0.66× |
| Washington | 19,475 | 0.63× |
| Colorado | 19,420 | 0.8× |
| Washington, District of Columbia | 13,699 | 2.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eagan, Minnesota | 44.95× | Shopping |
| Indigenous Australian art | 33.17× | Arts & Culture |
| Grinch | 8.96× | Movies & TV |
| Alaska | 3.61× | Travel & Leisure |
| Governor of Michigan | 15.2× | Politics & Society |
| Vocal harmony | 9.16× | Music & Radio |
| Fairy godmother | 13.81× | Literature |
| Hipster | 14.93× | Politics & Society |
| Historic site | 6.45× | Arts & Culture |
| Preta Gil | 30.02× | Music & Radio |
| El Paso County, Colorado | 18.1× | Travel & Leisure |
| Wok | 8.4× | Food & Beverages |
| Goop | 6.1× | Internet & Social Media |
| Cherish (group) | 11.77× | Music & Radio |
| Hibachi | 8.25× | Food & Beverages |
| Jesse Plemons | 3.23× | Movies & TV |
| Nationality | 1.9× | Politics & Society |
| Google Home | 5.71× | Technology & Electronics |
| La Jolla | 8.06× | Travel & Leisure |
| Israel | 1.82× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.59 |
| Extroversion | THRILL | 1.55 |
| Need for Security | CONSERVATISM | 1.46 |
| Quality Awareness | PREMIUM | 1.28 |
| Patriotism | CONSERVATISM | 1.23 |
| Design Affinity | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 22.3% |
| United States | 16.2% |
| Brazil | 6.2% |
See Plasterwork audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Plasterwork have in United States?
Plasterwork has an estimated audience of 1,540,918 people in United States, concentrated in California and Louisiana.
What is the gender split and age of Plasterwork fans?
34.5% of Plasterwork fans are female, 65.5% are male, with an average age of 41.6 years.
Which brands do Plasterwork fans like most?
Plasterwork fans show strongest brand affinity for Eagan, Minnesota (44.95×), Indigenous Australian art (33.17×), and Grinch (8.96×) over the country average.
Where do Plasterwork fans live in United States?
Plasterwork fans in United States are most concentrated in California (reach 47,098), Louisiana (reach 28,680), and New York (reach 28,346). These three regions account for the largest share of the active audience.
What other brands do Plasterwork fans also like?
Beyond Plasterwork itself, the audience over-indexes on Indigenous Australian art (33.17×), Grinch (8.96×), Alaska (3.61×), and Governor of Michigan (15.2×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Plasterwork. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.