Rascasse Audience Intelligence

Peeler Audience in United States

A data profile of the people who buy, follow and care about Peeler in United States — modelled from more than twelve digital signal sources. Peeler has an estimated audience of 416,427 people in United States.

#12136among Topic in United States#1561in Home & Garden

The average Peeler fan in United States is 47.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Circular saw, Recipes, Cooking, with strongest over-indexing on Circular saw (42.58× the country average).

Demographically, the Peeler audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Travelling, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Peeler fan in United States is more female, around 47.8 years old, with strong Travelling tendencies and a notable affinity for Circular saw.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peeler profile in United States.

Audience size
416K
in United States
Gender
72.0%♀
28.0% male
Age
47.8
average years
Country rank
#40707
Topic in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Peeler fans

72.0% are female, 28.0% are male, average age 47.8.

Fig. 02

Gender split

72.0%
Female
28.0%
Male
Demographic split for Peeler audience in United States
MetricValue
Female72.0%
Male28.0%
Average age47.8
Estimated audience size416,427
Fig. 03

Age distribution

Ø 47.8
average years
Age distribution of the Peeler audience in United States
Age bracketShare%
16-198%
20-299%
30-3914%
40-4923%
50+45%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Peeler audience comes from United States.

Worldwide audience distribution share by country for Peeler
CountryShare
United States23.9%
Thailand6.8%
Mexico5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peeler audience in United States is strongest.

Fig. 05

Top regions by affinity

Peeler fans by region: top regions in United States
#RegionReachAffinity×
01Montana~2K1.44×
02Utah~5K1.23×
03Hawaii~2K1.21×
04Missouri~8K1.18×
05Nebraska~2K1.17×
06Virginia~10K1.14×
07Arkansas~4K1.13×
08Minnesota~7K1.12×
09California~50K1.11×
10Idaho~2K1.11×
11Texas~40K1.10×
12North Carolina~10K1.08×
13Illinois~10K1.07×
14Kentucky~6K1.07×
15North Dakota<1K1.07×
16Washington~9K1.06×
17Kansas~3K1.06×
18Iowa~4K1.05×
19Indiana~8K1.04×
20New Jersey~10K1.03×
21Connecticut~4K1.03×
22Oregon~5K1.00×
23Michigan~10K0.99×
24Maryland~7K0.99×
25Wisconsin~6K0.99×
26Delaware~1K0.99×
27Pennsylvania~10K0.98×
28New Mexico~2K0.98×
29South Dakota<1K0.98×
30Georgia~10K0.95×
31Arizona~8K0.95×
32Maine~1K0.95×
33Alaska<1K0.95×
34New York~20K0.94×
35Nevada~4K0.94×
36West Virginia~2K0.93×
37Rhode Island~1K0.93×
38Louisiana~5K0.92×
39Vermont<1K0.92×
40Ohio~10K0.91×
41Massachusetts~7K0.91×
42Oklahoma~4K0.91×
43New Hampshire~1K0.90×
44Colorado~6K0.88×
45South Carolina~6K0.88×
46Mississippi~3K0.88×
47Alabama~5K0.86×
48Washington, District of Columbia~1K0.86×
49Tennessee~7K0.84×
50Florida~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Peeler, United States
0.75×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peeler audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peeler audience
#·InterestCategoryAffinity×
01Circular sawHome & Garden42.58×
02Alex PettyferMovies & TV36.86×
03Microwave ovenHome & Garden6.73×
04VeganismFood & Beverages3.72×
05RecipesFood & Beverages3.58×
06PinterestInternet & Social Media3.54×
07EnergyHome & Garden3.22×
08WineFood & Beverages3.20×
09Beauty salonsBeauty & Wellness3.20×
10EBayShopping3.19×
11CoffeeFood & Beverages3.09×
12CookingFood & Beverages3.08×
13CouponsShopping2.99×
14MedicineBusiness & Career2.90×
15Home improvementHome & Garden2.85×
16Health careBusiness & Career2.85×
17XInternet & Social Media2.78×
18Alcoholic beveragesFood & Beverages2.77×
19Donald TrumpPolitics & Society2.70×
20WalmartShopping2.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peeler audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peeler audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.03×
Family OrientationCONSERVATISM2.02×
Price SensitivityPREMIUM2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peeler audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
Risk AppetiteTHRILL0.78×
SustainabilityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Peeler have in United States?

Peeler has an estimated audience of 416,427 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Peeler fans?

72.0% of Peeler fans are female, 28.0% are male, with an average age of 47.8 years.

03

Which brands do Peeler fans like most?

Peeler fans show strongest brand affinity for Circular saw (42.58×), Recipes (3.58×), and Cooking (3.08×) over the country average.

04

Where do Peeler fans live in United States?

Peeler fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Peeler fans also like?

Beyond Peeler itself, the audience over-indexes on Recipes (3.58×), Cooking (3.08×), Pinterest (3.54×), and Microwave oven (6.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Peeler audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Peeler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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