Miter saw Audience in United States

Miter saw logo

Miter saw has an estimated audience of 522,399 people in United States. 15.2% are female, 84.8% are male, average age 47.2. Top regions: Texas, California, Florida. Top brand affinities: Kajang, Vocal harmony, Israel, Governor of Michigan, Wok.

The average Miter saw fan in United States is 47.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Kajang, Vocal harmony, Israel, with strongest over-indexing on Kajang (65.02× the country average). Demographically, the Miter saw audience skews more male with an average age of 47.2, and over-indexes on personality traits such as DIY Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Miter saw fans

Demographic split for Miter saw audience in United States
MetricValue
Female15.2%
Male84.8%
Average age47.2
Estimated audience size522,399

Audience persona

The typical Miter saw fan in United States is more male, around 47.2 years old, with strong DIY Mentality tendencies and a notable affinity for Kajang.

Top regions in United States

Top regions ranked by reach for Miter saw in United States
RegionReachAffinity
Texas44,6981×
California41,9650.73×
Florida26,2210.74×
Ohio19,0791.19×
New York18,1870.62×
Illinois17,7961.02×
Pennsylvania17,1390.97×
North Carolina16,6711.06×
Georgia16,2351.01×
Michigan16,2281.19×
Tennessee12,4351.19×
Indiana11,4091.2×
Virginia11,3110.89×
Washington10,9671.05×
Missouri10,7341.27×
Wisconsin9,5061.21×
Minnesota8,8941.19×
Colorado8,8771.08×
Arizona8,8660.83×
New Jersey8,5500.64×
South Carolina8,4651.08×
Alabama8,0301.1×
Kentucky7,6741.17×
Massachusetts7,1370.69×
Oklahoma7,1291.23×
Louisiana6,4980.96×
Maryland6,2160.69×
Oregon6,1861.03×
Iowa5,7551.34×
Utah5,3191.14×
Arkansas5,2401.22×
Kansas5,0841.23×
Mississippi4,3591.01×
Connecticut3,8880.74×
Nevada3,2520.64×
Nebraska3,1311.2×
Idaho3,0331.16×
West Virginia3,0241.24×
New Mexico2,4640.94×
Maine1,8540.99×
New Hampshire1,7820.87×
Montana1,7311.19×
South Dakota1,5061.25×
Hawaii1,4190.63×
North Dakota1,3451.25×
Rhode Island1,2180.73×
Delaware1,1110.77×
Alaska1,0920.98×
Vermont8530.93×
Wyoming7931.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Miter saw audience
BrandAffinityCategory
Kajang65.02×Travel & Leisure
Vocal harmony12.09×Music & Radio
Israel5.52×Travel & Leisure
Governor of Michigan14.23×Politics & Society
Wok8.55×Food & Beverages
Grinch5.21×Movies & TV
Hipster12.18×Politics & Society
Cherish (group)12.27×Music & Radio
La Jolla10.28×Travel & Leisure
XE.com22.16×Business & Career
Fairy godmother7.97×Literature
El Paso County, Colorado13.37×Travel & Leisure
Wikia3.43×Internet & Social Media
Alaska1.73×Travel & Leisure
Eagan, Minnesota17.21×Shopping
Hibachi7.53×Food & Beverages
Minnesota1.56×Travel & Leisure
Urban Outfitters1.57×Shopping
Goop4.4×Internet & Social Media
Gift registry10.46×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Miter saw audience
TraitClusterScore
DIY MentalityTHRILL2.61
Risk AppetiteTHRILL1.94
Need for SecurityCONSERVATISM1.72
PatriotismCONSERVATISM1.4
IndividualismJOY1.3
Career OrientationPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Miter saw
CountryShare
United States53.6%
United Kingdom9.4%
Philippines8.0%

See Miter saw audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Miter saw have in United States?

Miter saw has an estimated audience of 522,399 people in United States, concentrated in Texas and California.

What is the gender split and age of Miter saw fans?

15.2% of Miter saw fans are female, 84.8% are male, with an average age of 47.2 years.

Which brands do Miter saw fans like most?

Miter saw fans show strongest brand affinity for Kajang (65.02×), Vocal harmony (12.09×), and Israel (5.52×) over the country average.

Where do Miter saw fans live in United States?

Miter saw fans in United States are most concentrated in Texas (reach 44,698), California (reach 41,965), and Florida (reach 26,221). These three regions account for the largest share of the active audience.

What other brands do Miter saw fans also like?

Beyond Miter saw itself, the audience over-indexes on Vocal harmony (12.09×), Israel (5.52×), Governor of Michigan (14.23×), and Wok (8.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Miter saw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.