Roborock Audience in United States

Roborock has an estimated audience of 1,183,857 people in United States. 47.0% are female, 53.0% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Robotic vacuum cleaner, Wearable technology, Google News, Capital One, AccuWeather.

The average Roborock fan in United States is 43.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Robotic vacuum cleaner, Wearable technology, Google News, with strongest over-indexing on Robotic vacuum cleaner (55.33× the country average). Demographically, the Roborock audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

Demographics of Roborock fans

Demographic split for Roborock audience in United States
MetricValue
Female47.0%
Male53.0%
Average age43.1
Estimated audience size1,183,857

Audience persona

The typical Roborock fan in United States is balanced, around 43.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Robotic vacuum cleaner.

Top regions in United States

Top regions ranked by reach for Roborock in United States
RegionReachAffinity
California231,5451.78×
Texas160,0281.57×
Florida106,6551.33×
New York67,1821.02×
Illinois45,5521.16×
Georgia45,0141.23×
Washington43,5241.83×
North Carolina43,2711.21×
New Jersey38,4681.28×
Virginia36,9461.28×
Pennsylvania34,1510.86×
Ohio32,3510.89×
Arizona31,7401.31×
Michigan29,7640.96×
Massachusetts24,2371.04×
Tennessee22,6580.95×
Colorado20,9051.12×
Indiana19,2450.89×
Missouri18,7850.98×
Maryland18,2210.9×
South Carolina16,8780.95×
Alabama16,5041×
Minnesota15,8910.94×
Wisconsin15,2190.85×
Oregon14,1661.04×
Kentucky13,8260.93×
Nevada13,1811.15×
Louisiana13,1130.86×
Oklahoma11,8800.9×
Utah11,0491.04×
Connecticut10,7000.9×
Arkansas9,7241×
Kansas8,5480.92×
Iowa8,2710.85×
Mississippi6,9110.71×
Idaho6,3401.07×
Nebraska5,2310.88×
Hawaii4,8530.95×
New Mexico4,8420.82×
New Hampshire4,2960.92×
West Virginia3,6040.65×
Montana3,3011.01×
Washington, District of Columbia3,2650.92×
Maine3,1150.73×
Delaware2,6160.8×
Rhode Island2,4980.66×
South Dakota2,4030.88×
North Dakota2,0430.84×
Alaska1,9340.76×
Wyoming1,4350.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roborock audience
BrandAffinityCategory
Robotic vacuum cleaner55.33×Home & Garden
Wearable technology28.28×Technology & Electronics
Google News10.36×News
Capital One6.62×Business & Career
AccuWeather10.13×Home & Garden
Google Maps5.85×Internet & Social Media
CarGurus6.99×Cars & Mobility
Indeed.com4.51×Business & Career
Autism Awareness9.95×Health
Diabetes mellitus awareness6.78×Health
Clint Eastwood8.33×Movies & TV
StubHub7.64×Travel & Leisure
DocuSign9.35×Technology & Electronics
Singer-songwriter3.24×Music & Radio
DeviantArt5.62×Internet & Social Media
Flickr7.7×Internet & Social Media
Microblogging6.86×Technology & Electronics
Autonomous robot25.01×Technology & Electronics
Circle K5.22×Shopping
OpenTable9.08×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roborock audience
TraitClusterScore
Urban LifestyleOPEN4.02
Convenience OrientationPREMIUM2.02
Quality AwarenessPREMIUM1.69
IndulgenceJOY1.68
Family OrientationCONSERVATISM1.57
DIY MentalityTHRILL1.48

Worldwide distribution

Worldwide audience distribution share by country for Roborock
CountryShare
Germany23.2%
United States12.0%
France9.4%

See Roborock audiences in other countries

More Domestic appliances audiences in United States

Frequently asked questions

How many fans does Roborock have in United States?

Roborock has an estimated audience of 1,183,857 people in United States, concentrated in California and Texas.

What is the gender split and age of Roborock fans?

47.0% of Roborock fans are female, 53.0% are male, with an average age of 43.1 years.

Which brands do Roborock fans like most?

Roborock fans show strongest brand affinity for Robotic vacuum cleaner (55.33×), Wearable technology (28.28×), and Google News (10.36×) over the country average.

Where do Roborock fans live in United States?

Roborock fans in United States are most concentrated in California (reach 231,545), Texas (reach 160,028), and Florida (reach 106,655). These three regions account for the largest share of the active audience.

What other brands do Roborock fans also like?

Beyond Roborock itself, the audience over-indexes on Wearable technology (28.28×), Google News (10.36×), Capital One (6.62×), and AccuWeather (10.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roborock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.