Roborock Audience in United States
Roborock has an estimated audience of 1,183,857 people in United States. 47.0% are female, 53.0% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Israel, Google Home, Mathcore, Elsword, Governor of Michigan.
The average Roborock fan in United States is 43.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Google Home, Mathcore, with strongest over-indexing on Israel (2.47× the country average). Demographically, the Roborock audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Domestic appliances
Demographics of Roborock fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 43.1 |
| Estimated audience size | 1,183,857 |
Audience persona
The typical Roborock fan in United States is balanced, around 43.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 231,545 | 1.78× |
| Texas | 160,028 | 1.57× |
| Florida | 106,655 | 1.33× |
| New York | 67,182 | 1.02× |
| Illinois | 45,552 | 1.16× |
| Georgia | 45,014 | 1.23× |
| Washington | 43,524 | 1.83× |
| North Carolina | 43,271 | 1.21× |
| New Jersey | 38,468 | 1.28× |
| Virginia | 36,946 | 1.28× |
| Pennsylvania | 34,151 | 0.86× |
| Ohio | 32,351 | 0.89× |
| Arizona | 31,740 | 1.31× |
| Michigan | 29,764 | 0.96× |
| Massachusetts | 24,237 | 1.04× |
| Tennessee | 22,658 | 0.95× |
| Colorado | 20,905 | 1.12× |
| Indiana | 19,245 | 0.89× |
| Missouri | 18,785 | 0.98× |
| Maryland | 18,221 | 0.9× |
| South Carolina | 16,878 | 0.95× |
| Alabama | 16,504 | 1× |
| Minnesota | 15,891 | 0.94× |
| Wisconsin | 15,219 | 0.85× |
| Oregon | 14,166 | 1.04× |
| Kentucky | 13,826 | 0.93× |
| Nevada | 13,181 | 1.15× |
| Louisiana | 13,113 | 0.86× |
| Oklahoma | 11,880 | 0.9× |
| Utah | 11,049 | 1.04× |
| Connecticut | 10,700 | 0.9× |
| Arkansas | 9,724 | 1× |
| Kansas | 8,548 | 0.92× |
| Iowa | 8,271 | 0.85× |
| Mississippi | 6,911 | 0.71× |
| Idaho | 6,340 | 1.07× |
| Nebraska | 5,231 | 0.88× |
| Hawaii | 4,853 | 0.95× |
| New Mexico | 4,842 | 0.82× |
| New Hampshire | 4,296 | 0.92× |
| West Virginia | 3,604 | 0.65× |
| Montana | 3,301 | 1.01× |
| Washington, District of Columbia | 3,265 | 0.92× |
| Maine | 3,115 | 0.73× |
| Delaware | 2,616 | 0.8× |
| Rhode Island | 2,498 | 0.66× |
| South Dakota | 2,403 | 0.88× |
| North Dakota | 2,043 | 0.84× |
| Alaska | 1,934 | 0.76× |
| Wyoming | 1,435 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.47× | Travel & Leisure |
| Google Home | 6.87× | Technology & Electronics |
| Mathcore | 8.17× | Music & Radio |
| Elsword | 15.4× | Games |
| Governor of Michigan | 6.91× | Politics & Society |
| Arrietty | 10.48× | Movies & TV |
| Wikia | 2.42× | Internet & Social Media |
| Vocal harmony | 3.12× | Music & Radio |
| Goop | 3.68× | Internet & Social Media |
| Fairy godmother | 4.97× | Literature |
| Wok | 4.06× | Food & Beverages |
| Cherish (group) | 6.61× | Music & Radio |
| Mothercare | 1.89× | Kids & Family |
| headspace | 5.14× | Health |
| Grinch | 2.11× | Movies & TV |
| Hipster | 4.93× | Politics & Society |
| Life of Pi | 4.85× | Movies & TV |
| El Paso County, Colorado | 6.32× | Travel & Leisure |
| Cam Ward | 1.85× | Sports |
| Hibachi | 3.78× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 4.02 |
| Convenience Orientation | PREMIUM | 2.02 |
| Quality Awareness | PREMIUM | 1.69 |
| Indulgence | JOY | 1.68 |
| Family Orientation | CONSERVATISM | 1.57 |
| DIY Mentality | THRILL | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 23.2% |
| United States | 12.0% |
| France | 9.4% |
See Roborock audiences in other countries
More Domestic appliances audiences in United States
- Dyson (5,810,866)
- KitchenAid (3,745,775)
- Electrolux (3,554,340)
- Instant Pot (2,760,991)
- General Electric (2,013,275)
Frequently asked questions
How many fans does Roborock have in United States?
Roborock has an estimated audience of 1,183,857 people in United States, concentrated in California and Texas.
What is the gender split and age of Roborock fans?
47.0% of Roborock fans are female, 53.0% are male, with an average age of 43.1 years.
Which brands do Roborock fans like most?
Roborock fans show strongest brand affinity for Israel (2.47×), Google Home (6.87×), and Mathcore (8.17×) over the country average.
Where do Roborock fans live in United States?
Roborock fans in United States are most concentrated in California (reach 231,545), Texas (reach 160,028), and Florida (reach 106,655). These three regions account for the largest share of the active audience.
What other brands do Roborock fans also like?
Beyond Roborock itself, the audience over-indexes on Google Home (6.87×), Mathcore (8.17×), Elsword (15.4×), and Governor of Michigan (6.91×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Roborock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.