Rascasse Audience Intelligence

Destination spa Audience in United States

A data profile of the people who buy, follow and care about Destination spa in United States — modelled from more than twelve digital signal sources. Destination spa has an estimated audience of 6,385,571 people in United States.

#3226among Topic in United States#227in Health

The average Destination spa fan in United States is 41.8 years old, more female, and lives primarily in South Carolina.

The audience is concentrated in South Carolina, California, Texas.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Destination spa profile in United States.

Audience size
6.4M
in United States
Gender
75.0%♀
25.0% male
Age
41.8
average years
Country rank
#5429
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Destination spa fans

75.0% are female, 25.0% are male, average age 41.8.

Fig. 02

Gender split

75.0%
Female
25.0%
Male
Demographic split for Destination spa audience in United States
MetricValue
Female75.0%
Male25.0%
Average age41.8
Estimated audience size6,385,571
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Destination spa audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3923%
40-4927%
50+21%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Destination spa audience comes from United States.

Worldwide audience distribution share by country for Destination spa
CountryShare
United States23.0%
Italy12.1%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Destination spa audience in United States is strongest.

Fig. 05

Top regions by affinity

Destination spa fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~1.5M14.34×
02Alaska~20K1.18×
03Vermont~10K1.18×
04Arkansas~60K1.17×
05North Dakota~10K1.11×
06South Dakota~20K1.09×
07Montana~20K1.06×
08Delaware~20K1.05×
09Rhode Island~20K1.03×
10West Virginia~30K1.01×
11Washington, District of Columbia~20K1.00×
12New Hampshire~20K0.99×
13Maine~20K0.99×
14Hawaii~30K0.98×
15Idaho~30K0.97×
16Massachusetts~100K0.96×
17Nevada~60K0.95×
18New Mexico~30K0.95×
19Nebraska~30K0.95×
20Mississippi~50K0.94×
21Connecticut~60K0.93×
22Pennsylvania~200K0.91×
23Kansas~50K0.91×
24Iowa~50K0.90×
25Oklahoma~60K0.89×
26Louisiana~70K0.88×
27Kentucky~70K0.88×
28Utah~50K0.88×
29Oregon~60K0.87×
30Alabama~80K0.86×
31Arizona~100K0.85×
32Missouri~90K0.84×
33Colorado~80K0.84×
34Wisconsin~80K0.84×
35Indiana~100K0.83×
36Minnesota~80K0.83×
37New York~300K0.82×
38Tennessee~100K0.82×
39New Jersey~100K0.81×
40Maryland~90K0.81×
41North Carolina~200K0.79×
42Washington~100K0.78×
43Michigan~100K0.76×
44Virginia~100K0.76×
45Ohio~100K0.74×
46Georgia~100K0.74×
47Illinois~200K0.71×
48Florida~300K0.63×
49Texas~300K0.60×
50California~400K0.59×
Fig. 06

Affinity by region

Affinity by region — Destination spa, United States
0.59×1.00×14.34×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Destination spa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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