Destination spa Audience in United States
Destination spa has an estimated audience of 6,385,571 people in United States. 75.0% are female, 25.0% are male, average age 41.8. Top regions: South Carolina, Pennsylvania, California.
The average Destination spa fan in United States is 41.8 years old, more female, and lives primarily in South Carolina. The audience is concentrated in South Carolina, Pennsylvania, California.
Category: Health · Type: Topic
Demographics of Destination spa fans
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 41.8 |
| Estimated audience size | 6,385,571 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| South Carolina | 1,459,980 | 15.2× |
| Pennsylvania | 209,538 | 0.97× |
| California | 179,862 | 0.26× |
| New York | 145,371 | 0.41× |
| Texas | 128,094 | 0.23× |
| Florida | 109,747 | 0.25× |
| North Carolina | 108,494 | 0.56× |
| Arkansas | 72,288 | 1.37× |
| Illinois | 71,653 | 0.34× |
| Georgia | 64,110 | 0.33× |
| Michigan | 57,216 | 0.34× |
| New Jersey | 56,169 | 0.35× |
| Ohio | 55,176 | 0.28× |
| Massachusetts | 48,313 | 0.38× |
| Minnesota | 46,780 | 0.51× |
| Virginia | 41,918 | 0.27× |
| Mississippi | 39,057 | 0.74× |
| Tennessee | 38,494 | 0.3× |
| Maryland | 37,537 | 0.34× |
| Washington | 37,336 | 0.29× |
| Arizona | 35,076 | 0.27× |
| Louisiana | 34,727 | 0.42× |
| Oklahoma | 33,933 | 0.48× |
| Kentucky | 33,395 | 0.42× |
| Alabama | 32,325 | 0.36× |
| Indiana | 32,273 | 0.28× |
| West Virginia | 32,244 | 1.08× |
| Alaska | 32,177 | 2.36× |
| Missouri | 31,255 | 0.3× |
| Kansas | 29,782 | 0.59× |
| Idaho | 29,775 | 0.93× |
| Wisconsin | 29,594 | 0.31× |
| Hawaii | 28,443 | 1.04× |
| Iowa | 28,274 | 0.54× |
| Connecticut | 28,140 | 0.44× |
| Montana | 28,049 | 1.58× |
| South Dakota | 27,686 | 1.88× |
| North Dakota | 26,957 | 2.05× |
| New Hampshire | 26,567 | 1.06× |
| Nebraska | 26,015 | 0.81× |
| New Mexico | 25,879 | 0.81× |
| Nevada | 25,796 | 0.42× |
| Rhode Island | 25,654 | 1.26× |
| Maine | 25,638 | 1.12× |
| Colorado | 25,474 | 0.25× |
| Oregon | 25,466 | 0.35× |
| Utah | 25,314 | 0.44× |
| Vermont | 25,232 | 2.25× |
| Delaware | 22,974 | 1.3× |
| Washington, District of Columbia | 16,588 | 0.86× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| Italy | 12.1% |
| United Kingdom | 7.0% |
See Destination spa audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Destination spa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.