Destination spa Audience in Germany
Destination spa has an estimated audience of 646,918 people in Germany. 62.2% are female, 37.8% are male, average age 42.3. Top regions: Hessen, Bayern, Nordrhein-Westfalen. Top brand affinities: Massage, Stress (biology), Hotels, Airbnb, Obi (store).
The average Destination spa fan in Germany is 42.3 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Bayern, Nordrhein-Westfalen. Top brand affinities include Massage, Stress (biology), Hotels, with strongest over-indexing on Massage (5.25× the country average). Demographically, the Destination spa audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Destination spa fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 42.3 |
| Estimated audience size | 646,918 |
Audience persona
The typical Destination spa fan in Germany is more female, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for Massage.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 134,781 | 2.73× |
| Bayern | 96,464 | 0.93× |
| Nordrhein-Westfalen | 76,796 | 0.54× |
| Rheinland-Pfalz | 65,417 | 2.02× |
| Baden-Württemberg | 60,226 | 0.68× |
| Sachsen | 59,591 | 1.88× |
| Berlin | 43,244 | 1.5× |
| Thüringen | 35,202 | 2.14× |
| Niedersachsen | 29,969 | 0.48× |
| Hamburg | 18,434 | 1.26× |
| Schleswig-Holstein | None× | |
| Saarland | None× | |
| Bremen | None× | |
| Brandenburg | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Massage | 5.25× | Health |
| Stress (biology) | 3.61× | Health |
| Hotels | 2.39× | Travel & Leisure |
| Airbnb | 2.52× | Travel & Leisure |
| Obi (store) | 2.08× | Shopping |
| TUI | 3.29× | Travel & Leisure |
| Pets | 1.7× | Pets & Animals |
| REWE | 2.01× | Shopping |
| Wellness (alternative medicine) | 2.95× | Health |
| Booking.com | 2.97× | Travel & Leisure |
| IKEA | 1.92× | Home & Garden |
| Tyrol (state) | 2.9× | Travel & Leisure |
| Politics and social issues | 1.66× | Politics & Society |
| Bild | 1.7× | News |
| 1.59× | Internet & Social Media | |
| Gala | 2.04× | News |
| Beverages | 1.67× | Food & Beverages |
| Sauna | 3.5× | Home & Garden |
| Shoes | 1.8× | Fashion & Accessoires |
| Veganism | 1.95× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.83 |
| Luxury Orientation | PREMIUM | 1.78 |
| Indulgence | JOY | 1.77 |
| Design Affinity | PREMIUM | 1.72 |
| Travelling | THRILL | 1.59 |
| Sports Activity | POWER | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| Italy | 12.1% |
| United Kingdom | 7.0% |
See Destination spa audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Destination spa have in Germany?
Destination spa has an estimated audience of 646,918 people in Germany, concentrated in Hessen and Bayern.
What is the gender split and age of Destination spa fans?
62.2% of Destination spa fans are female, 37.8% are male, with an average age of 42.3 years.
Which brands do Destination spa fans like most?
Destination spa fans show strongest brand affinity for Massage (5.25×), Stress (biology) (3.61×), and Hotels (2.39×) over the country average.
Where do Destination spa fans live in Germany?
Destination spa fans in Germany are most concentrated in Hessen (reach 134,781), Bayern (reach 96,464), and Nordrhein-Westfalen (reach 76,796). These three regions account for the largest share of the active audience.
What other brands do Destination spa fans also like?
Beyond Destination spa itself, the audience over-indexes on Stress (biology) (3.61×), Hotels (2.39×), Airbnb (2.52×), and Obi (store) (2.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Destination spa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.