Baker Audience in United States

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Baker has an estimated audience of 4,758,330 people in United States. 74.3% are female, 25.7% are male, average age 35.4. Top regions: California, Nebraska, Texas. Top brand affinities: Finnair, Capital One, Google Maps, DeviantArt, Indeed.com.

The average Baker fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Nebraska, Texas. Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (675× the country average). Demographically, the Baker audience skews more female with an average age of 35.4, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Baker fans

Demographic split for Baker audience in United States
MetricValue
Female74.3%
Male25.7%
Average age35.4
Estimated audience size4,758,330

Audience persona

The typical Baker fan in United States is more female, around 35.4 years old, with strong DIY Mentality tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Baker in United States
RegionReachAffinity
California663,8831.27×
Nebraska364,06315.26×
Texas291,4140.71×
Florida280,6860.87×
New York185,0290.7×
Washington122,1661.28×
Illinois112,5670.71×
Louisiana104,2191.7×
Michigan103,7350.83×
North Carolina96,0530.67×
Georgia91,8720.63×
Ohio84,7300.58×
Colorado80,0841.07×
Pennsylvania71,0360.44×
Nevada69,0041.5×
Virginia67,5900.58×
New Jersey58,8430.49×
Arizona57,9920.6×
Massachusetts54,8460.59×
South Carolina53,0740.74×
Alabama49,9740.75×
Oregon46,6770.86×
Tennessee46,6550.49×
Minnesota44,7850.66×
Indiana43,6570.5×
Maryland42,8710.52×
Missouri42,2800.55×
Utah41,9040.98×
Kansas39,9561.07×
Iowa36,8820.94×
Oklahoma33,3390.63×
Wisconsin31,1800.44×
Kentucky29,3640.49×
Arkansas22,5600.58×
Connecticut22,4650.47×
Mississippi22,0080.56×
Montana19,6271.49×
Idaho18,0070.75×
West Virginia14,3750.65×
New Mexico12,3930.52×
North Dakota11,0171.13×
Washington, District of Columbia9,5870.67×
Hawaii9,3350.46×
New Hampshire7,7320.41×
South Dakota6,6290.6×
Maine6,6150.39×
Rhode Island6,0360.4×
Delaware5,6430.43×
Alaska4,3170.42×
Vermont4,1140.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baker audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One13.41×Business & Career
Google Maps9.65×Internet & Social Media
DeviantArt15.95×Internet & Social Media
Indeed.com8.56×Business & Career
CarGurus9.73×Cars & Mobility
Circle K11.37×Shopping
Diane Keaton9.8×Movies & TV
AccuWeather9.22×Home & Garden
Khan Academy11.79×Business & Career
Google News7.91×News
Pretzel18.11×Food & Beverages
Beetlejuice6.22×Movies & TV
Billy Bob Thornton10.9×Movies & TV
Enterprise Rent-A-Car7.52×Cars & Mobility
Bruce Willis8.69×Movies & TV
Vistaprint15.64×Business & Career
DuckDuckGo10.19×Internet & Social Media
Kendra Scott11.8×Fashion & Accessoires
Bagel18.11×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baker audience
TraitClusterScore
DIY MentalityTHRILL1.71
Luxury OrientationPREMIUM1.67
Design AffinityPREMIUM1.59
SustainabilityBALANCE1.54
Healthy LifestyleBALANCE1.5
Sports ActivityPOWER1.45

Worldwide distribution

Worldwide audience distribution share by country for Baker
CountryShare
Japan19.3%
United States16.2%
France7.4%

See Baker audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Baker have in United States?

Baker has an estimated audience of 4,758,330 people in United States, concentrated in California and Nebraska.

What is the gender split and age of Baker fans?

74.3% of Baker fans are female, 25.7% are male, with an average age of 35.4 years.

Which brands do Baker fans like most?

Baker fans show strongest brand affinity for Finnair (675×), Capital One (13.41×), and Google Maps (9.65×) over the country average.

Where do Baker fans live in United States?

Baker fans in United States are most concentrated in California (reach 663,883), Nebraska (reach 364,063), and Texas (reach 291,414). These three regions account for the largest share of the active audience.

What other brands do Baker fans also like?

Beyond Baker itself, the audience over-indexes on Capital One (13.41×), Google Maps (9.65×), DeviantArt (15.95×), and Indeed.com (8.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.