Rascasse Audience Intelligence

Baker Audience in United States

A data profile of the people who buy, follow and care about Baker in United States — modelled from more than twelve digital signal sources. Baker has an estimated audience of 4,758,330 people in United States.

#3897among Topic in United States#468in Food & Beverages

The average Baker fan in United States is 35.4 years old, more female, and lives primarily in Nebraska.

The audience is concentrated in Nebraska, California, Florida.

Top brand affinities include Rosie O'Donnell, Do it yourself (DIY), Columbo, with strongest over-indexing on Rosie O'Donnell (11.69× the country average).

Demographically, the Baker audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baker fan in United States is more female, around 35.4 years old, with strong Design Affinity tendencies and a notable affinity for Rosie O'Donnell.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baker profile in United States.

Audience size
4.8M
in United States
Gender
74.3%♀
25.7% male
Age
35.4
average years
Country rank
#6982
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baker fans

74.3% are female, 25.7% are male, average age 35.4.

Fig. 02

Gender split

74.3%
Female
25.7%
Male
Demographic split for Baker audience in United States
MetricValue
Female74.3%
Male25.7%
Average age35.4
Estimated audience size4,758,330
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Baker audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3918%
40-4917%
50+14%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Baker audience comes from United States.

Worldwide audience distribution share by country for Baker
CountryShare
Japan19.3%
United States16.2%
France7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baker audience in United States is strongest.

Fig. 05

Top regions by affinity

Baker fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~600K24.44×
02Louisiana~100K1.61×
03Montana~20K1.55×
04Washington~100K1.28×
05Nevada~50K1.13×
06North Dakota~10K1.06×
07Colorado~80K1.02×
08California~500K1.01×
09Iowa~30K0.87×
10Kansas~30K0.82×
11Utah~30K0.76×
12West Virginia~20K0.72×
13Idaho~20K0.67×
14Florida~200K0.66×
15Oregon~40K0.65×
16South Dakota~7K0.65×
17Alabama~40K0.64×
18Michigan~80K0.61×
19Alaska~6K0.61×
20Vermont~5K0.61×
21Washington, District of Columbia~8K0.58×
22South Carolina~40K0.57×
23North Carolina~80K0.55×
24Mississippi~20K0.53×
25Minnesota~40K0.52×
26Oklahoma~30K0.52×
27Texas~200K0.51×
28Arkansas~20K0.51×
29Rhode Island~8K0.51×
30Delaware~7K0.51×
31Illinois~80K0.50×
32New Mexico~10K0.50×
33Hawaii~10K0.50×
34New York~100K0.48×
35New Hampshire~9K0.48×
36Maine~8K0.48×
37Georgia~70K0.47×
38Arizona~50K0.47×
39Virginia~50K0.45×
40Missouri~30K0.45×
41Ohio~60K0.44×
42Massachusetts~40K0.44×
43Kentucky~30K0.43×
44Maryland~30K0.42×
45Connecticut~20K0.42×
46Indiana~40K0.41×
47Tennessee~40K0.40×
48New Jersey~50K0.38×
49Wisconsin~30K0.38×
50Pennsylvania~60K0.36×
Fig. 06

Affinity by region

Affinity by region — Baker, United States
0.36×1.00×24.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baker audience
#·InterestCategoryAffinity×
01ColumboMovies & TV20.00×
02Porter AirlinesTravel & Leisure20.00×
03AmarettoFood & Beverages20.00×
04China AirlinesTravel & Leisure15.29×
05Ferrero RocherFood & Beverages13.39×
06Rosie O'DonnellMovies & TV11.69×
07Michelle RodriguezMovies & TV8.56×
08Eva GreenMovies & TV7.45×
09Gordon RamseyFood & Beverages5.93×
10DiaryKids & Family3.67×
11Non-alcoholic beverageFood & Beverages3.08×
12BakeryFood & Beverages2.94×
13PastryFood & Beverages2.91×
14Online food orderingFood & Beverages2.82×
15ConfectioneryFood & Beverages2.55×
16Local foodFood & Beverages2.51×
17CupcakeFood & Beverages2.51×
18Do it yourself (DIY)Home & Garden2.25×
19Trader Joe'sShopping2.18×
20Italian cuisineFood & Beverages1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baker audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.74×
DIY MentalityTHRILL1.65×
Community OrientationOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baker audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.75×
Convenience OrientationPREMIUM0.77×
Social Media UsageJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baker have in United States?

Baker has an estimated audience of 4,758,330 people in United States, concentrated in Nebraska and California.

02

What is the gender split and age of Baker fans?

74.3% of Baker fans are female, 25.7% are male, with an average age of 35.4 years.

03

Which brands do Baker fans like most?

Baker fans show strongest brand affinity for Rosie O'Donnell (11.69×), Do it yourself (DIY) (2.25×), and Columbo (20×) over the country average.

04

Where do Baker fans live in United States?

Baker fans in United States are most concentrated in Nebraska (reach ~600K), California (reach ~500K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Baker fans also like?

Beyond Baker itself, the audience over-indexes on Do it yourself (DIY) (2.25×), Columbo (20×), Ferrero Rocher (13.39×), and Diary (3.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Baker audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Baker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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