Baker Audience in Germany
Baker has an estimated audience of 1,156,006 people in Germany. 69.7% are female, 30.3% are male, average age 33.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Progressive rock, Artistic inspiration, Unique Gifts, Product design.
The average Baker fan in Germany is 33.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Progressive rock, Artistic inspiration, with strongest over-indexing on Rossmann (1.52× the country average). Demographically, the Baker audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Baker fans
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 33.5 |
| Estimated audience size | 1,156,006 |
Audience persona
The typical Baker fan in Germany is more female, around 33.5 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 247,549 | 0.98× |
| Bayern | 232,208 | 1.25× |
| Baden-Württemberg | 208,941 | 1.32× |
| Niedersachsen | 118,621 | 1.06× |
| Hessen | 83,344 | 0.95× |
| Sachsen | 61,116 | 1.08× |
| Berlin | 58,847 | 1.14× |
| Rheinland-Pfalz | 54,409 | 0.94× |
| Schleswig-Holstein | 42,557 | 1.03× |
| Hamburg | 33,766 | 1.29× |
| Brandenburg | 28,411 | 0.79× |
| Mecklenburg-Vorpommern | 22,149 | 1× |
| Thüringen | 22,120 | 0.75× |
| Sachsen-Anhalt | 21,876 | 0.73× |
| Bremen | 10,730 | 1.09× |
| Saarland | 8,633 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.52× | Shopping |
| Progressive rock | 2.99× | Music & Radio |
| Artistic inspiration | 2.15× | Arts & Culture |
| Unique Gifts | 1.72× | Shopping |
| Product design | 2.02× | Business & Career |
| Grappling | 2.61× | Sports |
| Natural rubber | 2.4× | Cars & Mobility |
| Collectable | 1.56× | Kids & Family |
| Christmas Gift | 1.6× | Kids & Family |
| Birthday Gifts | 1.53× | Kids & Family |
| Klis | 20× | Travel & Leisure |
| Picnic | 2.61× | Kids & Family |
| Nurse education | 1.73× | Kids & Family |
| Cross-country equestrianism | 5.6× | Sports |
| Ipekyol | 2.79× | Shopping |
| Cachorro | 2.3× | Pets & Animals |
| Janitor | 3.48× | Home & Garden |
| MS Mode | 3.85× | Fashion & Accessoires |
| Eco Friendly Living | 2.02× | Home & Garden |
| Crawley Town F.C. | 11.69× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.7 |
| DIY Mentality | THRILL | 1.66 |
| Healthy Lifestyle | BALANCE | 1.58 |
| LGBTQ+ Identity | OPEN | 1.56 |
| Sports Activity | POWER | 1.47 |
| Sustainability | BALANCE | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 19.3% |
| United States | 16.2% |
| France | 7.4% |
See Baker audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Baker have in Germany?
Baker has an estimated audience of 1,156,006 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Baker fans?
69.7% of Baker fans are female, 30.3% are male, with an average age of 33.5 years.
Which brands do Baker fans like most?
Baker fans show strongest brand affinity for Rossmann (1.52×), Progressive rock (2.99×), and Artistic inspiration (2.15×) over the country average.
Where do Baker fans live in Germany?
Baker fans in Germany are most concentrated in Nordrhein-Westfalen (reach 247,549), Bayern (reach 232,208), and Baden-Württemberg (reach 208,941). These three regions account for the largest share of the active audience.
What other brands do Baker fans also like?
Beyond Baker itself, the audience over-indexes on Progressive rock (2.99×), Artistic inspiration (2.15×), Unique Gifts (1.72×), and Product design (2.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.