DigitalOcean Audience in United States

DigitalOcean logo

DigitalOcean has an estimated audience of 302,697 people in United States. 53.6% are female, 46.4% are male, average age 39.6. Top regions: California, Texas, New York. Top brand affinities: Valerie Bertinelli, Ford Field, Key Food, DuckDuckGo, HoneyBaked Ham.

The average DigitalOcean fan in United States is 39.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Valerie Bertinelli, Ford Field, Key Food, with strongest over-indexing on Valerie Bertinelli (71.6× the country average). Demographically, the DigitalOcean audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Hosting

Demographics of DigitalOcean fans

Demographic split for DigitalOcean audience in United States
MetricValue
Female53.6%
Male46.4%
Average age39.6
Estimated audience size302,697

Audience persona

The typical DigitalOcean fan in United States is balanced, around 39.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Valerie Bertinelli.

Top regions in United States

Top regions ranked by reach for DigitalOcean in United States
RegionReachAffinity
California58,1711.75×
Texas29,4491.13×
New York28,6591.69×
Florida24,2051.18×
Washington11,4981.89×
New Jersey11,2471.46×
Illinois10,9311.08×
Virginia10,5851.44×
Georgia9,9341.07×
Pennsylvania9,6150.94×
Massachusetts9,3611.57×
North Carolina9,0901×
Ohio7,8260.84×
Colorado7,4551.56×
Michigan6,8130.86×
Arizona5,9410.96×
Oregon5,3641.55×
Maryland5,2891.02×
Tennessee5,1330.85×
Utah4,7031.73×
Indiana4,2860.78×
Missouri4,0650.83×
Minnesota3,9910.92×
Wisconsin3,8590.85×
South Carolina3,2370.71×
Nevada3,1851.09×
Connecticut2,8800.95×
Alabama2,7870.66×
Kentucky2,6810.71×
Oklahoma2,5170.75×
Louisiana2,3310.6×
Kansas1,9220.81×
Idaho1,9211.27×
Washington, District of Columbia1,8182×
Iowa1,7350.7×
Arkansas1,6280.65×
New Hampshire1,4481.21×
Hawaii1,2600.97×
Mississippi1,1010.44×
Nebraska1,0370.68×
New Mexico1,0080.66×
Maine9650.89×
Rhode Island8130.84×
Montana7490.89×
West Virginia6460.46×
Vermont5851.1×
Delaware5840.7×
Alaska4000.62×
South Dakota3900.56×
North Dakota3450.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DigitalOcean audience
BrandAffinityCategory
Valerie Bertinelli71.6×Movies & TV
Ford Field183.18×Sports
Key Food60.99×Shopping
DuckDuckGo20.69×Internet & Social Media
HoneyBaked Ham35.62×Food & Beverages
The UPS Store9.96×Shopping
Fifth Third Bank23.83×Business & Career
YoWorld157.74×Games
Angry Birds Stella173.43×Games
LibreOffice69.88×Technology & Electronics
The Register50.79×News
Home2 Suites by Hilton31×Travel & Leisure
The Last Unicorn (film)50.31×Movies & TV
Limoncello70.93×Food & Beverages
Mystery Case Files: Return to Ravenhearst137.83×Games
Mystery Case Files: Ravenhearst128.73×Games
Oscar Isaac16.78×Movies & TV
Abt Electronics51.48×Shopping
Pilot Flying J10.57×Cars & Mobility
OpenAI8.95×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DigitalOcean audience
TraitClusterScore
Early Adopter MentalityPOWER3.47
LGBTQ+ IdentityOPEN3.04
Family OrientationCONSERVATISM2.52
Need for SecurityCONSERVATISM2.42
Quality AwarenessPREMIUM2.03
Career OrientationPOWER1.9

Worldwide distribution

Worldwide audience distribution share by country for DigitalOcean
CountryShare
China18.8%
United States12.4%
India8.0%

See DigitalOcean audiences in other countries

More Hosting audiences in United States

Frequently asked questions

How many fans does DigitalOcean have in United States?

DigitalOcean has an estimated audience of 302,697 people in United States, concentrated in California and Texas.

What is the gender split and age of DigitalOcean fans?

53.6% of DigitalOcean fans are female, 46.4% are male, with an average age of 39.6 years.

Which brands do DigitalOcean fans like most?

DigitalOcean fans show strongest brand affinity for Valerie Bertinelli (71.6×), Ford Field (183.18×), and Key Food (60.99×) over the country average.

Where do DigitalOcean fans live in United States?

DigitalOcean fans in United States are most concentrated in California (reach 58,171), Texas (reach 29,449), and New York (reach 28,659). These three regions account for the largest share of the active audience.

What other brands do DigitalOcean fans also like?

Beyond DigitalOcean itself, the audience over-indexes on Ford Field (183.18×), Key Food (60.99×), DuckDuckGo (20.69×), and HoneyBaked Ham (35.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DigitalOcean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.