Rascasse Audience Intelligence

DigitalOcean Target Market in United States

A data profile of the people who buy, follow and care about DigitalOcean in United States — modelled from more than twelve digital signal sources. DigitalOcean has an estimated audience of 314,816 people in United States.

#10among Hosting in United States#4870among Brand in United States#1202in Technology & Electronics

The average DigitalOcean fan in United States is 39.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Valerie Bertinelli, Ford Field, Key Food, with strongest over-indexing on Valerie Bertinelli (71.6× the country average).

Demographically, the DigitalOcean audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DigitalOcean fan in United States is balanced, around 39.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Valerie Bertinelli.

Category: Technology & Electronics · Type: Brand · Subtype: Hosting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DigitalOcean profile in United States.

Audience size
315K
in United States
Gender
53.6%♀
46.4% male
Age
39.6
average years
Country rank
#47150
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DigitalOcean

53.6% are female, 46.4% are male, average age 39.6.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for DigitalOcean audience in United States
MetricValue
Female53.6%
Male46.4%
Average age39.6
Estimated audience size314,816
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the DigitalOcean audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3923%
40-4927%
50+16%
Fig. 04

Worldwide distribution

12.8%

of the worldwide DigitalOcean audience comes from United States.

Worldwide audience distribution share by country for DigitalOcean
CountryShare
China18.5%
United States12.8%
India7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DigitalOcean audience in United States is strongest.

Fig. 05

Top regions by affinity

DigitalOcean customers by region in United States
#RegionReachAffinity×
01Washington~10K1.88×
02California~60K1.87×
03Washington, District of Columbia~2K1.82×
04Utah~5K1.67×
05New York~30K1.62×
06Colorado~7K1.54×
07Massachusetts~9K1.48×
08New Jersey~10K1.47×
09Oregon~5K1.46×
10Virginia~10K1.35×
11Florida~30K1.22×
12New Hampshire~1K1.21×
13Idaho~2K1.18×
14Nevada~3K1.11×
15Texas~30K1.09×
16Vermont<1K1.09×
17Illinois~10K1.02×
18Georgia~10K1.02×
19Maryland~5K1.02×
20Arizona~6K0.99×
21Hawaii~1K0.97×
22North Carolina~9K0.95×
23Connecticut~3K0.95×
24Montana<1K0.93×
25Maine~1K0.92×
26Rhode Island<1K0.91×
27Pennsylvania~9K0.90×
28Minnesota~4K0.89×
29Tennessee~5K0.88×
30Kansas~2K0.88×
31Missouri~4K0.86×
32Michigan~7K0.85×
33Alaska<1K0.82×
34Ohio~8K0.81×
35Wisconsin~4K0.81×
36Delaware<1K0.81×
37Oklahoma~3K0.80×
38North Dakota<1K0.79×
39Indiana~4K0.78×
40South Dakota<1K0.78×
41Iowa~2K0.77×
42Nebraska~1K0.76×
43Kentucky~3K0.75×
44Arkansas~2K0.75×
45South Carolina~3K0.74×
46New Mexico~1K0.74×
47Alabama~3K0.72×
48West Virginia<1K0.69×
49Louisiana~3K0.67×
50Mississippi~2K0.64×
Fig. 06

Affinity by region

Affinity by region — DigitalOcean, United States
0.64×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DigitalOcean audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DigitalOcean audience
#·InterestCategoryAffinity×
01Ford FieldSports183.18×
02Angry Birds StellaGames173.43×
03YoWorldGames157.74×
04Mystery Case Files: Return to RavenhearstGames137.83×
05Mystery Case Files: RavenhearstGames128.73×
06Valerie BertinelliMovies & TV71.60×
07LimoncelloFood & Beverages70.93×
08LibreOfficeTechnology & Electronics69.88×
09Key FoodShopping60.99×
10Abt ElectronicsShopping51.48×
11The RegisterNews50.79×
12The Last Unicorn (film)Movies & TV50.31×
13HoneyBaked HamFood & Beverages35.62×
14Home2 Suites by HiltonTravel & Leisure31.00×
15Fifth Third BankBusiness & Career23.83×
16DuckDuckGoInternet & Social Media20.69×
17Oscar IsaacMovies & TV16.78×
18Pilot Flying JCars & Mobility10.57×
19The UPS StoreShopping9.96×
20GeminiTechnology & Electronics6.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DigitalOcean audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DigitalOcean audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.32×
Career OrientationPOWER1.72×
SpiritualityBALANCE1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DigitalOcean audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.94×
PatriotismCONSERVATISM0.94×
Sports ActivityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is DigitalOcean's target market in United States?

DigitalOcean's target market in United States covers an estimated 314,816 people, concentrated in California and Texas.

02

What is the gender split and age of DigitalOcean customers?

53.6% of the DigitalOcean audience are female, 46.4% are male, with an average age of 39.6 years.

03

Which brands do DigitalOcean fans like most?

DigitalOcean fans show strongest brand affinity for Valerie Bertinelli (71.6×), Ford Field (183.18×), and Key Food (60.99×) over the country average.

04

Where do DigitalOcean fans live in United States?

DigitalOcean fans in United States are most concentrated in California (reach ~60K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do DigitalOcean fans also like?

Beyond DigitalOcean itself, the audience over-indexes on Ford Field (183.18×), Key Food (60.99×), DuckDuckGo (20.69×), and HoneyBaked Ham (35.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hosting audiences in United States

See DigitalOcean audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DigitalOcean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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