Rascasse Audience Intelligence

The Last Unicorn (film) Audience in United States

A data profile of the people who buy, follow and care about The Last Unicorn (film) in United States — modelled from more than twelve digital signal sources. The Last Unicorn (film) has an estimated audience of 714,885 people in United States.

#21among Fantasy in United States#2482among Movie / TV Show / Series in United States#5488in Movies & TV

The average The Last Unicorn (film) fan in United States is 34.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Monsters, Matthew Stafford, Zootopia, with strongest over-indexing on Monsters (37.77× the country average).

Demographically, the The Last Unicorn (film) audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Tradition, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Last Unicorn (film) fan in United States is more female, around 34.0 years old, with strong Tradition tendencies and a notable affinity for Monsters.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Last Unicorn (film) profile in United States.

Audience size
715K
in United States
Gender
74.3%♀
25.7% male
Age
34.0
average years
Country rank
#29527
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Last Unicorn (film) viewers

74.3% are female, 25.7% are male, average age 34.0.

Fig. 02

Gender split

74.3%
Female
25.7%
Male
Demographic split for The Last Unicorn (film) audience in United States
MetricValue
Female74.3%
Male25.7%
Average age34.0
Estimated audience size714,885
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the The Last Unicorn (film) audience in United States
Age bracketShare%
16-1940%
20-2915%
30-3915%
40-4913%
50+17%
Fig. 04

Worldwide distribution

46.9%

of the worldwide The Last Unicorn (film) audience comes from United States.

Worldwide audience distribution share by country for The Last Unicorn (film)
CountryShare
United States46.9%
Germany31.2%
Canada6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Last Unicorn (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Last Unicorn (film) fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K1.84×
02Utah~10K1.76×
03Alaska~3K1.67×
04Idaho~6K1.60×
05Washington~20K1.52×
06Montana~3K1.52×
07Maine~3K1.35×
08Vermont~2K1.28×
09Oklahoma~10K1.22×
10Colorado~10K1.21×
11New Mexico~4K1.15×
12Arkansas~7K1.12×
13Kentucky~9K1.04×
14Kansas~6K1.04×
15New Hampshire~3K1.03×
16West Virginia~3K1.02×
17Missouri~10K1.01×
18Arizona~10K0.98×
19Minnesota~10K0.98×
20Iowa~6K0.98×
21Tennessee~10K0.97×
22Nebraska~3K0.96×
23Wisconsin~10K0.95×
24South Dakota~2K0.95×
25North Dakota~1K0.94×
26Michigan~20K0.90×
27Indiana~10K0.90×
28Rhode Island~2K0.90×
29Texas~60K0.89×
30Nevada~6K0.88×
31Hawaii~3K0.87×
32California~70K0.86×
33Ohio~20K0.86×
34North Carolina~20K0.85×
35Virginia~10K0.83×
36Louisiana~8K0.83×
37Massachusetts~10K0.80×
38Pennsylvania~20K0.79×
39Georgia~20K0.79×
40Alabama~8K0.76×
41Connecticut~6K0.76×
42South Carolina~8K0.75×
43Mississippi~4K0.75×
44Illinois~20K0.74×
45Florida~30K0.71×
46Maryland~9K0.70×
47Delaware~1K0.70×
48New York~30K0.66×
49Washington, District of Columbia~1K0.63×
50New Jersey~10K0.54×
Fig. 06

Affinity by region

Affinity by region — The Last Unicorn (film), United States
0.54×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Last Unicorn (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Last Unicorn (film) audience
#·InterestCategoryAffinity×
01DigitalOceanTechnology & Electronics50.31×
02SchleichKids & Family50.17×
03MonstersMovies & TV37.77×
04ShopkinsKids & Family27.63×
05Matthew StaffordSports20.00×
06MegamindMovies & TV20.00×
07Key FoodShopping20.00×
08Paperless PostShopping20.00×
09Sausage PartyMovies & TV20.00×
10Meet the RobinsonsMovies & TV19.38×
11Society6Shopping18.47×
12ZootopiaMovies & TV16.61×
13RÜFÜSMusic & Radio13.08×
14Lisa FrankBusiness & Career12.28×
15Cyndi LauperMusic & Radio11.86×
16Cate BlanchettMovies & TV10.31×
17Anne HathawayMovies & TV6.93×
18BeetlejuiceMovies & TV4.04×
19Britney SpearsMusic & Radio3.85×
20RedditInternet & Social Media3.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Last Unicorn (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Last Unicorn (film) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.95×
Family OrientationCONSERVATISM1.81×
IndulgenceJOY1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Last Unicorn (film) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.62×
Sports ActivityPOWER0.73×
Quality AwarenessPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Last Unicorn (film) have in United States?

The Last Unicorn (film) has an estimated audience of 714,885 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Last Unicorn (film) viewers?

74.3% of The Last Unicorn (film) fans are female, 25.7% are male, with an average age of 34.0 years.

03

Which brands do The Last Unicorn (film) fans like most?

The Last Unicorn (film) fans show strongest brand affinity for Monsters (37.77×), Matthew Stafford (20×), and Zootopia (16.61×) over the country average.

04

Where do The Last Unicorn (film) fans live in United States?

The Last Unicorn (film) fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Last Unicorn (film) fans also like?

Beyond The Last Unicorn (film) itself, the audience over-indexes on Matthew Stafford (20×), Zootopia (16.61×), Megamind (20×), and Meet the Robinsons (19.38×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Last Unicorn (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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