The Last Unicorn (film) Audience in United States

The Last Unicorn (film) logo

The Last Unicorn (film) has an estimated audience of 725,380 people in United States. 74.3% are female, 25.7% are male, average age 34.0. Top regions: California, Texas, Florida. Top brand affinities: Monsters, Matthew Stafford, Zootopia, Society6, Scooby-Doo.

The average The Last Unicorn (film) fan in United States is 34.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Monsters, Matthew Stafford, Zootopia, with strongest over-indexing on Monsters (33.85× the country average). Demographically, the The Last Unicorn (film) audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy

Demographics of The Last Unicorn (film) fans

Demographic split for The Last Unicorn (film) audience in United States
MetricValue
Female74.3%
Male25.7%
Average age34.0
Estimated audience size725,380

Audience persona

The typical The Last Unicorn (film) fan in United States is more female, around 34.0 years old, with strong Tradition tendencies and a notable affinity for Monsters.

Top regions in United States

Top regions ranked by reach for The Last Unicorn (film) in United States
RegionReachAffinity
California72,6730.91×
Texas58,4640.94×
Florida37,0260.75×
New York27,8400.69×
Washington23,2021.59×
Pennsylvania19,6780.81×
Ohio19,5720.88×
Illinois18,8570.78×
North Carolina18,6850.86×
Georgia17,8950.8×
Michigan17,8870.94×
Oregon15,2831.84×
Virginia15,0350.85×
Tennessee14,6851.01×
Arizona14,5030.98×
Colorado14,3311.25×
Indiana12,0570.91×
Utah11,8941.83×
Missouri11,8781.02×
Massachusetts11,5190.81×
Wisconsin10,4840.96×
Minnesota10,3320.99×
New Jersey10,2200.55×
Oklahoma10,0401.25×
Kentucky9,7881.08×
Maryland8,7310.7×
South Carolina8,3780.77×
Louisiana7,8190.84×
Alabama7,3990.73×
Arkansas6,5131.09×
Nevada6,3660.91×
Iowa5,9060.99×
Idaho5,7901.59×
Kansas5,7571.01×
Connecticut5,4500.75×
New Mexico4,2621.17×
Mississippi4,1970.7×
Maine3,4291.32×
Nebraska3,3830.93×
West Virginia3,3230.98×
Montana3,0601.52×
New Hampshire2,9421.03×
Hawaii2,4940.8×
Alaska2,4921.61×
Rhode Island2,0590.89×
Vermont1,5961.25×
South Dakota1,5200.91×
Wyoming1,2861.2×
Washington, District of Columbia1,2770.59×
North Dakota1,2730.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Last Unicorn (film) audience
BrandAffinityCategory
Monsters33.85×Movies & TV
Matthew Stafford20×Sports
Zootopia15.73×Movies & TV
Society629.39×Shopping
Scooby-Doo5.88×Movies & TV
Lisa Frank21.03×Business & Career
Planet Fitness4.02×Sports
Anime and manga fandom6×Literature
Harry Potter3.36×Movies & TV
Shopkins32.31×Kids & Family
Baby-led weaning15.14×Technology & Electronics
DigitalOcean50.82×Technology & Electronics
Megamind11.92×Movies & TV
My Little Pony12.98×Kids & Family
Key Food15.61×Shopping
Hair Extensions4.62×Beauty & Wellness
Superman2.07×Movies & TV
Pokémon4.27×Games
Bellroy33.36×Home & Garden
Bass guitar3.66×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Last Unicorn (film) audience
TraitClusterScore
TraditionCONSERVATISM2.19
ExtroversionTHRILL1.97
LGBTQ+ IdentityOPEN1.62
Family OrientationCONSERVATISM1.56
MindfulnessBALANCE1.5
SustainabilityBALANCE1.48

Worldwide distribution

Worldwide audience distribution share by country for The Last Unicorn (film)
CountryShare
United States54.0%
Germany23.7%
Canada6.9%

See The Last Unicorn (film) audiences in other countries

More Fantasy audiences in United States

Frequently asked questions

How many fans does The Last Unicorn (film) have in United States?

The Last Unicorn (film) has an estimated audience of 725,380 people in United States, concentrated in California and Texas.

What is the gender split and age of The Last Unicorn (film) fans?

74.3% of The Last Unicorn (film) fans are female, 25.7% are male, with an average age of 34.0 years.

Which brands do The Last Unicorn (film) fans like most?

The Last Unicorn (film) fans show strongest brand affinity for Monsters (33.85×), Matthew Stafford (20×), and Zootopia (15.73×) over the country average.

Where do The Last Unicorn (film) fans live in United States?

The Last Unicorn (film) fans in United States are most concentrated in California (reach 72,673), Texas (reach 58,464), and Florida (reach 37,026). These three regions account for the largest share of the active audience.

What other brands do The Last Unicorn (film) fans also like?

Beyond The Last Unicorn (film) itself, the audience over-indexes on Matthew Stafford (20×), Zootopia (15.73×), Society6 (29.39×), and Scooby-Doo (5.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Last Unicorn (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.