The Last Unicorn (film) Audience in Germany
The Last Unicorn (film) has an estimated audience of 317,818 people in Germany. 70.7% are female, 29.3% are male, average age 44.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Beetlejuice, Scooby-Doo, Austin Powers (film series), Garfield, Descendants (2015 film).
The average The Last Unicorn (film) fan in Germany is 44.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Beetlejuice, Scooby-Doo, Austin Powers (film series), with strongest over-indexing on Beetlejuice (94.26× the country average). Demographically, the The Last Unicorn (film) audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy
Demographics of The Last Unicorn (film) fans
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 44.4 |
| Estimated audience size | 317,818 |
Audience persona
The typical The Last Unicorn (film) fan in Germany is more female, around 44.4 years old, with strong Pet Ownership tendencies and a notable affinity for Beetlejuice.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 112,298 | 1.1× |
| Bayern | 79,169 | 1.05× |
| Baden-Württemberg | 55,834 | 0.88× |
| Niedersachsen | 47,316 | 1.04× |
| Hessen | 33,287 | 0.94× |
| Rheinland-Pfalz | 24,639 | 1.05× |
| Sachsen | 24,410 | 1.07× |
| Berlin | 21,034 | 1.01× |
| Schleswig-Holstein | 17,832 | 1.06× |
| Brandenburg | 15,157 | 1.05× |
| Thüringen | 13,989 | 1.18× |
| Sachsen-Anhalt | 13,574 | 1.12× |
| Hamburg | 10,748 | 1.02× |
| Saarland | 5,559 | 0.97× |
| Mecklenburg-Vorpommern | 4,989 | 0.56× |
| Bremen | 3,630 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beetlejuice | 94.26× | Movies & TV |
| Scooby-Doo | 68.6× | Movies & TV |
| Austin Powers (film series) | 102.19× | Movies & TV |
| Garfield | 84.25× | Movies & TV |
| Descendants (2015 film) | 92.34× | Movies & TV |
| School of Rock | 73.03× | Movies & TV |
| Shrek The Musical | 146.67× | Music & Radio |
| Monty Python's Life of Brian | 48.52× | Movies & TV |
| Ghostbusters (franchise) | 41.23× | Movies & TV |
| Bob the Builder | 35.48× | Movies & TV |
| Bugs Bunny | 69.21× | Literature |
| Millie Bobby Brown | 11.6× | Movies & TV |
| Alvin and the Chipmunks | 33.46× | Music & Radio |
| Night at the Museum | 34.7× | Movies & TV |
| Snow White | 16.02× | Movies & TV |
| Dieter Nuhr | 13.89× | Movies & TV |
| Bambi | 22.07× | Movies & TV |
| Pocahontas (1995 film) | 21.37× | Movies & TV |
| Fireman Sam | 18.92× | Movies & TV |
| Despicable Me | 22.22× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.98 |
| Extroversion | THRILL | 1.85 |
| LGBTQ+ Identity | OPEN | 1.77 |
| Career Orientation | POWER | 1.56 |
| Early Adopter Mentality | POWER | 1.56 |
| Tradition | CONSERVATISM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.0% |
| Germany | 23.7% |
| Canada | 6.9% |
See The Last Unicorn (film) audiences in other countries
- The Last Unicorn (film) — United States
- The Last Unicorn (film) — United Kingdom
- The Last Unicorn (film) — France
- The Last Unicorn (film) — Italy
- The Last Unicorn (film) — Spain
- The Last Unicorn (film) — Brazil
- The Last Unicorn (film) — Japan
- The Last Unicorn (film) — South Korea
- The Last Unicorn (film) — India
More Fantasy audiences in Germany
- Final Fantasy (1,605,082)
- The Elder Scrolls (1,090,971)
- Frankenstein (879,769)
- The Elder Scrolls Online (825,542)
- Wizards (film) (508,642)
Frequently asked questions
How many fans does The Last Unicorn (film) have in Germany?
The Last Unicorn (film) has an estimated audience of 317,818 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Last Unicorn (film) fans?
70.7% of The Last Unicorn (film) fans are female, 29.3% are male, with an average age of 44.4 years.
Which brands do The Last Unicorn (film) fans like most?
The Last Unicorn (film) fans show strongest brand affinity for Beetlejuice (94.26×), Scooby-Doo (68.6×), and Austin Powers (film series) (102.19×) over the country average.
Where do The Last Unicorn (film) fans live in Germany?
The Last Unicorn (film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 112,298), Bayern (reach 79,169), and Baden-Württemberg (reach 55,834). These three regions account for the largest share of the active audience.
What other brands do The Last Unicorn (film) fans also like?
Beyond The Last Unicorn (film) itself, the audience over-indexes on Scooby-Doo (68.6×), Austin Powers (film series) (102.19×), Garfield (84.25×), and Descendants (2015 film) (92.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Last Unicorn (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.