A data profile of the people who buy, follow and care about The Last Unicorn (film) in Germany — modelled from more than twelve digital signal sources. The Last Unicorn (film) has an estimated audience of 474,716 people in Germany.
The average The Last Unicorn (film) fan in Germany is 44.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Beetlejuice, Scooby-Doo, Austin Powers (film series), with strongest over-indexing on Beetlejuice (79.8× the country average).
Demographically, the The Last Unicorn (film) audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Extroversion, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical The Last Unicorn (film) fan in Germany is more female, around 44.4 years old, with strong Extroversion tendencies and a notable affinity for Beetlejuice.
The key figures that characterise the The Last Unicorn (film) profile in Germany.
70.7% are female, 29.3% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 44.4 |
| Estimated audience size | 474,716 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide The Last Unicorn (film) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 46.9% |
| Germany | 31.2% |
| Canada | 6.1% |
Where the The Last Unicorn (film) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~10K | 1.16× | |
| 02 | Sachsen-Anhalt | ~10K | 1.12× | |
| 03 | Brandenburg | ~20K | 1.08× | |
| 04 | Sachsen | ~20K | 1.07× | |
| 05 | Rheinland-Pfalz | ~20K | 1.05× | |
| 06 | Nordrhein-Westfalen | ~100K | 1.04× | |
| 07 | Schleswig-Holstein | ~20K | 1.03× | |
| 08 | Saarland | ~6K | 1.02× | |
| 09 | Niedersachsen | ~50K | 1.00× | |
| 10 | Berlin | ~20K | 1.00× | |
| 11 | Bayern | ~70K | 0.99× | |
| 12 | Hamburg | ~10K | 0.97× | |
| 13 | Bremen | ~4K | 0.95× | |
| 14 | Baden-Württemberg | ~60K | 0.91× | |
| 15 | Hessen | ~30K | 0.90× | |
| 16 | Mecklenburg-Vorpommern | ~7K | 0.83× |
The strongest cross-interests of the The Last Unicorn (film) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shrek The Musical | Music & Radio | 212.34× | ||
| 02 | Descendants (2015 film) | Movies & TV | 116.35× | ||
| 03 | Bugs Bunny | Literature | 108.70× | ||
| 04 | Austin Powers (film series) | Movies & TV | 99.68× | ||
| 05 | Scooby-Doo | Movies & TV | 80.34× | ||
| 06 | Beetlejuice | Movies & TV | 79.80× | ||
| 07 | Dollar Tree | Shopping | 74.38× | ||
| 08 | Ghostbusters (franchise) | Movies & TV | 73.90× | ||
| 09 | Garfield | Movies & TV | 68.78× | ||
| 10 | School of Rock | Movies & TV | 47.31× | ||
| 11 | Wreck-It Ralph | Movies & TV | 46.50× | ||
| 12 | Night at the Museum | Movies & TV | 46.10× | ||
| 13 | Mickey Mouse Clubhouse | Movies & TV | 43.74× | ||
| 14 | Despicable Me | Movies & TV | 40.08× | ||
| 15 | Wizards of Waverly Place | Movies & TV | 36.46× | ||
| 16 | Hotel Transylvania | Movies & TV | 30.71× | ||
| 17 | Alvin and the Chipmunks | Music & Radio | 30.62× | ||
| 18 | Kung Fu Panda | Movies & TV | 30.62× | ||
| 19 | Circus Krone | Travel & Leisure | 20.33× | ||
| 20 | Bob the Builder | Movies & TV | 18.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.31× | |
| Pet Ownership | JOY | 1.55× | |
| Community Orientation | OPEN | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.61× | |
| Sports Activity | POWER | 0.74× | |
| Luxury Orientation | PREMIUM | 0.75× |
The Last Unicorn (film) has an estimated audience of 474,716 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
70.7% of The Last Unicorn (film) fans are female, 29.3% are male, with an average age of 44.4 years.
The Last Unicorn (film) fans show strongest brand affinity for Beetlejuice (79.8×), Scooby-Doo (80.34×), and Austin Powers (film series) (99.68×) over the country average.
The Last Unicorn (film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
Beyond The Last Unicorn (film) itself, the audience over-indexes on Scooby-Doo (80.34×), Austin Powers (film series) (99.68×), Descendants (2015 film) (116.35×), and Ghostbusters (franchise) (73.9×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for The Last Unicorn (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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