The Last Unicorn (film) Audience in Germany

The Last Unicorn (film) logo

The Last Unicorn (film) has an estimated audience of 317,818 people in Germany. 70.7% are female, 29.3% are male, average age 44.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Klis, Rossmann, Gunzenhausen, Home Office, Knauf Insulation.

The average The Last Unicorn (film) fan in Germany is 44.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Klis, Rossmann, Gunzenhausen, with strongest over-indexing on Klis (102.19× the country average). Demographically, the The Last Unicorn (film) audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy

Demographics of The Last Unicorn (film) fans

Demographic split for The Last Unicorn (film) audience in Germany
MetricValue
Female70.7%
Male29.3%
Average age44.4
Estimated audience size317,818

Audience persona

The typical The Last Unicorn (film) fan in Germany is more female, around 44.4 years old, with strong Pet Ownership tendencies and a notable affinity for Klis.

Top regions in Germany

Top regions ranked by reach for The Last Unicorn (film) in Germany
RegionReachAffinity
Nordrhein-Westfalen112,2981.1×
Bayern79,1691.05×
Baden-Württemberg55,8340.88×
Niedersachsen47,3161.04×
Hessen33,2870.94×
Rheinland-Pfalz24,6391.05×
Sachsen24,4101.07×
Berlin21,0341.01×
Schleswig-Holstein17,8321.06×
Brandenburg15,1571.05×
Thüringen13,9891.18×
Sachsen-Anhalt13,5741.12×
Hamburg10,7481.02×
Saarland5,5590.97×
Mecklenburg-Vorpommern4,9890.56×
Bremen3,6300.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Last Unicorn (film) audience
BrandAffinityCategory
Klis102.19×Travel & Leisure
Rossmann1.91×Shopping
Gunzenhausen22.22×Travel & Leisure
Home Office2.44×Business & Career
Knauf Insulation20×Business & Career
Crawley Town F.C.35.48×Sports
Gran Torino6.85×Movies & TV
Zagreb5.22×Travel & Leisure
WonderJeans15.94×Fashion & Accessoires
Progressive rock1.68×Music & Radio
Collectable1.62×Kids & Family
Hämatom20×Music & Radio
Bank account2.73×Business & Career
Hoogezand20.33×Travel & Leisure
Pleural effusion3.11×Health
Oracle Certification Program20×Technology & Electronics
Lika18.92×Travel & Leisure
Minestrone2.13×Food & Beverages
Commercial mortgage1.52×Business & Career
Winemaking3.46×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Last Unicorn (film) audience
TraitClusterScore
Pet OwnershipJOY1.98
ExtroversionTHRILL1.85
LGBTQ+ IdentityOPEN1.77
Career OrientationPOWER1.56
Early Adopter MentalityPOWER1.56
TraditionCONSERVATISM1.55

Worldwide distribution

Worldwide audience distribution share by country for The Last Unicorn (film)
CountryShare
United States54.0%
Germany23.7%
Canada6.9%

See The Last Unicorn (film) audiences in other countries

More Fantasy audiences in Germany

Frequently asked questions

How many fans does The Last Unicorn (film) have in Germany?

The Last Unicorn (film) has an estimated audience of 317,818 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of The Last Unicorn (film) fans?

70.7% of The Last Unicorn (film) fans are female, 29.3% are male, with an average age of 44.4 years.

Which brands do The Last Unicorn (film) fans like most?

The Last Unicorn (film) fans show strongest brand affinity for Klis (102.19×), Rossmann (1.91×), and Gunzenhausen (22.22×) over the country average.

Where do The Last Unicorn (film) fans live in Germany?

The Last Unicorn (film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 112,298), Bayern (reach 79,169), and Baden-Württemberg (reach 55,834). These three regions account for the largest share of the active audience.

What other brands do The Last Unicorn (film) fans also like?

Beyond The Last Unicorn (film) itself, the audience over-indexes on Rossmann (1.91×), Gunzenhausen (22.22×), Home Office (2.44×), and Knauf Insulation (20×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Last Unicorn (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.