Ford Field Audience in United States

Ford Field logo

Ford Field has an estimated audience of 343,474 people in United States. 64.1% are female, 35.9% are male, average age 41.1. Top regions: Michigan, Ohio, California. Top brand affinities: JTV (Indonesia), Building envelope, Laguna (province), Fantasilandia, Home construction.

The average Ford Field fan in United States is 41.1 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, California. Top brand affinities include JTV (Indonesia), Building envelope, Laguna (province), with strongest over-indexing on JTV (Indonesia) (9.98× the country average). Demographically, the Ford Field audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Ford Field fans

Demographic split for Ford Field audience in United States
MetricValue
Female64.1%
Male35.9%
Average age41.1
Estimated audience size343,474

Audience persona

The typical Ford Field fan in United States is more female, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for JTV (Indonesia).

Top regions in United States

Top regions ranked by reach for Ford Field in United States
RegionReachAffinity
Michigan160,30017.85×
Ohio20,2861.92×
California20,1590.53×
Texas19,8680.67×
Florida14,1770.61×
Illinois11,5401.01×
New York11,3640.59×
Pennsylvania8,5180.74×
Virginia7,5730.91×
Indiana7,3511.17×
North Carolina6,1720.6×
Georgia6,0050.57×
Minnesota5,4881.12×
Maryland5,4480.92×
Wisconsin4,8200.93×
New Jersey4,8160.55×
Arizona4,7090.67×
Tennessee4,3620.63×
Colorado4,0530.75×
Washington3,7840.55×
Missouri3,4100.62×
Kentucky3,2550.76×
Massachusetts3,1010.46×
Alabama3,0800.64×
South Carolina2,9800.58×
Iowa2,3820.84×
Louisiana2,3350.53×
Oklahoma1,9020.5×
Nevada1,8570.56×
Oregon1,7770.45×
Connecticut1,7340.5×
Kansas1,7250.64×
Utah1,4960.49×
Arkansas1,4200.5×
Mississippi1,3930.49×
Nebraska1,3430.78×
West Virginia9470.59×
Washington, District of Columbia9320.9×
New Mexico8660.5×
Idaho8440.49×
Hawaii7920.54×
South Dakota6680.84×
New Hampshire5870.43×
North Dakota5630.8×
Montana5620.59×
Delaware5350.56×
Maine4880.4×
Rhode Island4310.39×
Alaska3280.45×
Wyoming2520.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ford Field audience
BrandAffinityCategory
JTV (Indonesia)9.98×
Building envelope16.77×Home & Garden
Laguna (province)16.46×
Fantasilandia134.02×Travel & Leisure
Home construction1.89×Home & Garden
Kevin Harrington (entrepreneur)28.67×Business & Career
Justice2.22×Politics & Society
Tuscany4.9×Travel & Leisure
Noodle (Gorillaz)2.38×Music & Radio
3D printing1.51×Technology & Electronics
Brian Grazer15.51×Movies & TV
Sinister (band)10.36×Music & Radio
Nebraska1.53×Travel & Leisure
Jeremy Riddle20×Music & Radio
Keith Stanfield3.45×Movies & TV
Staycation1.72×Home & Garden
Nurse education1.6×Kids & Family
Wikia1.57×Internet & Social Media
edureka16.81×Business & Career
Home staging2.24×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ford Field audience
TraitClusterScore
Family OrientationCONSERVATISM1.38
Career OrientationPOWER1.28
Price SensitivityPREMIUM1.26
Convenience OrientationPREMIUM1.25
Community OrientationOPEN1.19
ExtroversionTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Ford Field
CountryShare
United States79.2%
Germany5.2%
Canada2.5%

See Ford Field audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Ford Field have in United States?

Ford Field has an estimated audience of 343,474 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of Ford Field fans?

64.1% of Ford Field fans are female, 35.9% are male, with an average age of 41.1 years.

Which brands do Ford Field fans like most?

Ford Field fans show strongest brand affinity for JTV (Indonesia) (9.98×), Building envelope (16.77×), and Laguna (province) (16.46×) over the country average.

Where do Ford Field fans live in United States?

Ford Field fans in United States are most concentrated in Michigan (reach 160,300), Ohio (reach 20,286), and California (reach 20,159). These three regions account for the largest share of the active audience.

What other brands do Ford Field fans also like?

Beyond Ford Field itself, the audience over-indexes on Building envelope (16.77×), Laguna (province) (16.46×), Fantasilandia (134.02×), and Home construction (1.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.