Rascasse Audience Intelligence

Bottle Audience in United States

A data profile of the people who buy, follow and care about Bottle in United States — modelled from more than twelve digital signal sources. Bottle has an estimated audience of 6,813,394 people in United States.

#3083among Topic in United States#372in Food & Beverages

The average Bottle fan in United States is 40.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Naked Wines, BevMo!, Stephen Lang, with strongest over-indexing on Naked Wines (12.76× the country average).

Demographically, the Bottle audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bottle fan in United States is more female, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for Naked Wines.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bottle profile in United States.

Audience size
6.8M
in United States
Gender
63.9%♀
36.1% male
Age
40.2
average years
Country rank
#5136
Topic in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bottle fans

63.9% are female, 36.1% are male, average age 40.2.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Bottle audience in United States
MetricValue
Female63.9%
Male36.1%
Average age40.2
Estimated audience size6,813,394
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Bottle audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4922%
50+23%
Fig. 04

Worldwide distribution

29.1%

of the worldwide Bottle audience comes from United States.

Worldwide audience distribution share by country for Bottle
CountryShare
United States29.1%
United Kingdom9.2%
Japan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bottle audience in United States is strongest.

Fig. 05

Top regions by affinity

Bottle fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~300K2.93×
02Mississippi~80K1.50×
03Texas~800K1.41×
04New Mexico~50K1.40×
05Oklahoma~100K1.37×
06Arkansas~70K1.31×
07Rhode Island~30K1.30×
08Indiana~200K1.28×
09Kentucky~100K1.28×
10Georgia~300K1.27×
11Alabama~100K1.27×
12North Carolina~300K1.24×
13Louisiana~100K1.21×
14Missouri~100K1.19×
15Michigan~200K1.18×
16South Dakota~20K1.11×
17North Dakota~10K1.04×
18Virginia~200K1.03×
19Iowa~60K1.03×
20Kansas~50K1.02×
21Idaho~30K1.01×
22Arizona~100K1.00×
23Pennsylvania~200K0.99×
24Ohio~200K0.98×
25Illinois~200K0.96×
26West Virginia~30K0.95×
27Florida~400K0.93×
28Washington~100K0.92×
29Delaware~20K0.90×
30Connecticut~60K0.89×
31New Jersey~200K0.88×
32Tennessee~100K0.88×
33Montana~20K0.88×
34Nebraska~30K0.87×
35California~600K0.86×
36Utah~50K0.86×
37Oregon~70K0.85×
38Maine~20K0.84×
39Wisconsin~80K0.82×
40Hawaii~20K0.78×
41Maryland~90K0.75×
42Nevada~50K0.73×
43Alaska~10K0.73×
44New York~300K0.72×
45Minnesota~70K0.70×
46Vermont~8K0.70×
47New Hampshire~20K0.66×
48Colorado~70K0.65×
49Massachusetts~80K0.62×
50Washington, District of Columbia~10K0.58×
Fig. 06

Affinity by region

Affinity by region — Bottle, United States
0.58×1.00×2.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bottle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bottle audience
#·InterestCategoryAffinity×
01ColumboMovies & TV15.36×
02AmarettoFood & Beverages15.36×
03SmuleMusic & Radio14.07×
04Stephen LangMovies & TV13.95×
05Kate BosworthMovies & TV12.77×
06Naked WinesFood & Beverages12.76×
07BevMo!Shopping10.99×
08Total Wine & MoreFood & Beverages4.93×
09Gina CaranoMovies & TV4.10×
10VineyardFood & Beverages2.85×
11Diaper bagKids & Family2.77×
12Microwave ovenHome & Garden2.42×
13WineryFood & Beverages2.34×
14Planet FitnessSports2.27×
15MetaphysicsBusiness & Career1.91×
16Discount storesShopping1.78×
17Five BelowShopping1.72×
18Real propertyHome & Garden1.69×
19Organic foodFood & Beverages1.53×
20IKEAHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bottle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bottle audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.93×
IndulgenceJOY1.51×
Convenience OrientationPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bottle audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Risk AppetiteTHRILL0.85×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bottle have in United States?

Bottle has an estimated audience of 6,813,394 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Bottle fans?

63.9% of Bottle fans are female, 36.1% are male, with an average age of 40.2 years.

03

Which brands do Bottle fans like most?

Bottle fans show strongest brand affinity for Naked Wines (12.76×), BevMo! (10.99×), and Stephen Lang (13.95×) over the country average.

04

Where do Bottle fans live in United States?

Bottle fans in United States are most concentrated in Texas (reach ~800K), California (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Bottle fans also like?

Beyond Bottle itself, the audience over-indexes on BevMo! (10.99×), Stephen Lang (13.95×), Planet Fitness (2.27×), and Total Wine & More (4.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Bottle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bottle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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