Rascasse Audience Intelligence

Bottle Audience in Germany

A data profile of the people who buy, follow and care about Bottle in Germany — modelled from more than twelve digital signal sources. Bottle has an estimated audience of 536,048 people in Germany.

#4494among Topic in Germany#523in Food & Beverages

The average Bottle fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Charles Dickens, Pillow, Beck, with strongest over-indexing on Charles Dickens (29.78× the country average).

Demographically, the Bottle audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bottle fan in Germany is more female, around 36.7 years old, with strong Sustainability tendencies and a notable affinity for Charles Dickens.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bottle profile in Germany.

Audience size
536K
in Germany
Gender
55.3%♀
44.7% male
Age
36.7
average years
Country rank
#11081
Topic in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bottle fans

55.3% are female, 44.7% are male, average age 36.7.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Bottle audience in Germany
MetricValue
Female55.3%
Male44.7%
Average age36.7
Estimated audience size536,048
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Bottle audience in Germany
Age bracketShare%
16-1926%
20-2919%
30-3921%
40-4922%
50+13%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Bottle audience comes from Germany.

Worldwide audience distribution share by country for Bottle
CountryShare
United States29.1%
United Kingdom9.2%
Japan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bottle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bottle fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.17×
02Brandenburg~20K1.07×
03Bremen~5K1.06×
04Sachsen~30K1.04×
05Berlin~20K1.04×
06Bayern~90K1.03×
07Rheinland-Pfalz~30K1.03×
08Hamburg~10K1.02×
09Mecklenburg-Vorpommern~10K1.02×
10Saarland~7K1.02×
11Sachsen-Anhalt~10K0.97×
12Thüringen~10K0.96×
13Baden-Württemberg~70K0.95×
14Niedersachsen~50K0.95×
15Hessen~40K0.95×
16Schleswig-Holstein~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Bottle, Germany
0.86×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bottle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bottle audience
#·InterestCategoryAffinity×
01Charles DickensLiterature29.78×
02BeckMusic & Radio14.29×
03Michael RookerMovies & TV13.76×
04Christina ApplegateMovies & TV12.40×
05Cutting boardHome & Garden9.99×
06Software as a serviceTechnology & Electronics9.99×
07Google TrendsInternet & Social Media9.45×
08Oblivion (2013 film)Movies & TV8.29×
09PillowHome & Garden7.76×
10MoodleTechnology & Electronics7.02×
11HeadphonesTechnology & Electronics6.16×
12Robert RedfordMovies & TV5.65×
13David HarbourMovies & TV5.37×
14Kitchen knifeHome & Garden4.82×
15ShampooBeauty & Wellness4.78×
16Henry CavillMovies & TV4.68×
17KitchenHome & Garden3.05×
18BirkenstockFashion & Accessoires2.87×
19TagesschauMovies & TV1.78×
20Netto Marken-DiscountShopping1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bottle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bottle audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.41×
Convenience OrientationPREMIUM1.37×
Healthy LifestyleBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bottle audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Sports ActivityPOWER0.84×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bottle have in Germany?

Bottle has an estimated audience of 536,048 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bottle fans?

55.3% of Bottle fans are female, 44.7% are male, with an average age of 36.7 years.

03

Which brands do Bottle fans like most?

Bottle fans show strongest brand affinity for Charles Dickens (29.78×), Pillow (7.76×), and Beck (14.29×) over the country average.

04

Where do Bottle fans live in Germany?

Bottle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Bottle fans also like?

Beyond Bottle itself, the audience over-indexes on Pillow (7.76×), Beck (14.29×), Robert Redford (5.65×), and Moodle (7.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Bottle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bottle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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