Bottle Audience in Germany
Bottle has an estimated audience of 536,048 people in Germany. 55.3% are female, 44.7% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Charles Dickens, Pillow, Cutting board, Western Union, Headphones.
The average Bottle fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Charles Dickens, Pillow, Cutting board, with strongest over-indexing on Charles Dickens (34.17× the country average). Demographically, the Bottle audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Bottle fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 36.7 |
| Estimated audience size | 536,048 |
Audience persona
The typical Bottle fan in Germany is more female, around 36.7 years old, with strong Sustainability tendencies and a notable affinity for Charles Dickens.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 137,915 | 1.18× |
| Bayern | 78,117 | 0.91× |
| Baden-Württemberg | 68,863 | 0.94× |
| Niedersachsen | 49,117 | 0.94× |
| Hessen | 36,724 | 0.9× |
| Sachsen | 28,520 | 1.08× |
| Rheinland-Pfalz | 27,229 | 1.01× |
| Berlin | 25,606 | 1.07× |
| Brandenburg | 18,969 | 1.14× |
| Schleswig-Holstein | 16,542 | 0.86× |
| Sachsen-Anhalt | 13,570 | 0.98× |
| Thüringen | 13,371 | 0.98× |
| Hamburg | 12,182 | 1.01× |
| Mecklenburg-Vorpommern | 10,969 | 1.07× |
| Saarland | 6,163 | 0.94× |
| Bremen | 4,569 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Charles Dickens | 34.17× | Literature |
| Pillow | 9.36× | Home & Garden |
| Cutting board | 16.52× | Home & Garden |
| Western Union | 6.62× | Business & Career |
| Headphones | 8.38× | Technology & Electronics |
| Moodle | 7.24× | Technology & Electronics |
| Shampoo | 4.89× | Beauty & Wellness |
| Christina Applegate | 11.79× | Movies & TV |
| Tagesschau | 2.17× | Movies & TV |
| Beck | 9.36× | Music & Radio |
| Real property | 4.81× | Home & Garden |
| Pets | 1.74× | Pets & Animals |
| Michael Rooker | 15.93× | Movies & TV |
| Spiegel Online | 1.86× | News |
| Automobiles | 1.64× | Cars & Mobility |
| Obi (store) | 1.64× | Shopping |
| Do it yourself (DIY) | 1.68× | Home & Garden |
| IKEA | 1.6× | Home & Garden |
| Netto Marken-Discount | 1.66× | Shopping |
| Westdeutscher Rundfunk | 2.71× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.68 |
| Healthy Lifestyle | BALANCE | 1.63 |
| Design Affinity | PREMIUM | 1.56 |
| DIY Mentality | THRILL | 1.44 |
| Creativity | OPEN | 1.42 |
| Indulgence | JOY | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 9.2% |
| Japan | 5.2% |
See Bottle audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bottle have in Germany?
Bottle has an estimated audience of 536,048 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bottle fans?
55.3% of Bottle fans are female, 44.7% are male, with an average age of 36.7 years.
Which brands do Bottle fans like most?
Bottle fans show strongest brand affinity for Charles Dickens (34.17×), Pillow (9.36×), and Cutting board (16.52×) over the country average.
Where do Bottle fans live in Germany?
Bottle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 137,915), Bayern (reach 78,117), and Baden-Württemberg (reach 68,863). These three regions account for the largest share of the active audience.
What other brands do Bottle fans also like?
Beyond Bottle itself, the audience over-indexes on Pillow (9.36×), Cutting board (16.52×), Western Union (6.62×), and Headphones (8.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bottle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.