Bottle Audience in Germany
Bottle has an estimated audience of 536,048 people in Germany. 55.3% are female, 44.7% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Huck (magazine), Jesse Plemons, Unique Gifts, Birthday Gifts.
The average Bottle fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Huck (magazine), Jesse Plemons, with strongest over-indexing on Rossmann (1.63× the country average). Demographically, the Bottle audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Bottle fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 36.7 |
| Estimated audience size | 536,048 |
Audience persona
The typical Bottle fan in Germany is more female, around 36.7 years old, with strong Sustainability tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 137,915 | 1.18× |
| Bayern | 78,117 | 0.91× |
| Baden-Württemberg | 68,863 | 0.94× |
| Niedersachsen | 49,117 | 0.94× |
| Hessen | 36,724 | 0.9× |
| Sachsen | 28,520 | 1.08× |
| Rheinland-Pfalz | 27,229 | 1.01× |
| Berlin | 25,606 | 1.07× |
| Brandenburg | 18,969 | 1.14× |
| Schleswig-Holstein | 16,542 | 0.86× |
| Sachsen-Anhalt | 13,570 | 0.98× |
| Thüringen | 13,371 | 0.98× |
| Hamburg | 12,182 | 1.01× |
| Mecklenburg-Vorpommern | 10,969 | 1.07× |
| Saarland | 6,163 | 0.94× |
| Bremen | 4,569 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.63× | Shopping |
| Huck (magazine) | 15.33× | Internet & Social Media |
| Jesse Plemons | 4.41× | Movies & TV |
| Unique Gifts | 1.79× | Shopping |
| Birthday Gifts | 1.7× | Kids & Family |
| Israel | 1.59× | Travel & Leisure |
| KLIX (AM) | 1.99× | Music & Radio |
| Este, Veneto | 1.84× | Travel & Leisure |
| Home Delivery | 1.88× | Food & Beverages |
| Stucco | 1.53× | Home & Garden |
| Bank account | 1.58× | Business & Career |
| Video izle | 1.81× | |
| Eco Friendly Living | 1.98× | Home & Garden |
| Fatteh | 5.21× | Food & Beverages |
| Hawesko | 1.8× | Food & Beverages |
| Jaguar F-Pace | 2.86× | Cars & Mobility |
| Information sensitivity | 2.33× | Technology & Electronics |
| Oliver Kahn | 1.55× | Sports |
| Throne of Glass | 2.28× | Literature |
| Roaming | 1.63× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.68 |
| Healthy Lifestyle | BALANCE | 1.63 |
| Design Affinity | PREMIUM | 1.56 |
| DIY Mentality | THRILL | 1.44 |
| Creativity | OPEN | 1.42 |
| Indulgence | JOY | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 9.2% |
| Japan | 5.2% |
See Bottle audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bottle have in Germany?
Bottle has an estimated audience of 536,048 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bottle fans?
55.3% of Bottle fans are female, 44.7% are male, with an average age of 36.7 years.
Which brands do Bottle fans like most?
Bottle fans show strongest brand affinity for Rossmann (1.63×), Huck (magazine) (15.33×), and Jesse Plemons (4.41×) over the country average.
Where do Bottle fans live in Germany?
Bottle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 137,915), Bayern (reach 78,117), and Baden-Württemberg (reach 68,863). These three regions account for the largest share of the active audience.
What other brands do Bottle fans also like?
Beyond Bottle itself, the audience over-indexes on Huck (magazine) (15.33×), Jesse Plemons (4.41×), Unique Gifts (1.79×), and Birthday Gifts (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bottle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.