Römertopf Audience in Germany
Römertopf has an estimated audience of 379,371 people in Germany. 63.0% are female, 37.0% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Škoda Kodiaq, Home Delivery, Cloppenburg, Keeper (password manager).
The average Römertopf fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Škoda Kodiaq, Home Delivery, with strongest over-indexing on Gil Ofarim (1.67× the country average). Demographically, the Römertopf audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Kitchenware
Demographics of Römertopf fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 40.6 |
| Estimated audience size | 379,371 |
Audience persona
The typical Römertopf fan in Germany is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 88,641 | 1.07× |
| Bayern | 68,148 | 1.12× |
| Baden-Württemberg | 61,144 | 1.18× |
| Niedersachsen | 41,825 | 1.14× |
| Hessen | 29,727 | 1.03× |
| Rheinland-Pfalz | 22,835 | 1.2× |
| Sachsen | 17,813 | 0.96× |
| Berlin | 14,776 | 0.87× |
| Schleswig-Holstein | 14,222 | 1.04× |
| Brandenburg | 11,487 | 0.98× |
| Sachsen-Anhalt | 9,183 | 0.93× |
| Thüringen | 8,959 | 0.93× |
| Hamburg | 8,535 | 1× |
| Mecklenburg-Vorpommern | 6,556 | 0.91× |
| Saarland | 4,073 | 0.87× |
| Bremen | 2,543 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.67× | Music & Radio |
| Škoda Kodiaq | 1.86× | Cars & Mobility |
| Home Delivery | 2.23× | Food & Beverages |
| Cloppenburg | 2.62× | Travel & Leisure |
| Keeper (password manager) | 2.31× | Technology & Electronics |
| Corfu (regional unit) | 1.63× | Travel & Leisure |
| Trish McEvoy | 19.57× | Beauty & Wellness |
| Coworking | 1.82× | Business & Career |
| Cachorro | 1.52× | Pets & Animals |
| Samanyolu Haber | 1.93× | Movies & TV |
| Theocracy | 3.94× | Music & Radio |
| Volvo V60 | 1.8× | Cars & Mobility |
| The Hunt (2012 film) | 1.55× | Movies & TV |
| Hostelworld | 2.12× | Travel & Leisure |
| Gender-neutral language | 1.86× | Politics & Society |
| Janitor | 2.06× | Home & Garden |
| Homesteading | 2.09× | Home & Garden |
| Therme Erding | 1.55× | Travel & Leisure |
| Huck (magazine) | 3.08× | Internet & Social Media |
| Otome game | 3.78× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.55 |
| DIY Mentality | THRILL | 1.41 |
| Sustainability | BALANCE | 1.33 |
| Design Affinity | PREMIUM | 1.27 |
| Luxury Orientation | PREMIUM | 1.23 |
| Quality Awareness | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 61.8% |
| Switzerland | 6.4% |
| Austria | 5.8% |
See Römertopf audiences in other countries
More Kitchenware audiences in Germany
- Mepal (681,871)
- Leonardo (546,328)
- Seltmann Weiden (286,181)
- Zwiesel Glas (162,297)
- Opinel (119,899)
Frequently asked questions
How many fans does Römertopf have in Germany?
Römertopf has an estimated audience of 379,371 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Römertopf fans?
63.0% of Römertopf fans are female, 37.0% are male, with an average age of 40.6 years.
Which brands do Römertopf fans like most?
Römertopf fans show strongest brand affinity for Gil Ofarim (1.67×), Škoda Kodiaq (1.86×), and Home Delivery (2.23×) over the country average.
Where do Römertopf fans live in Germany?
Römertopf fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,641), Bayern (reach 68,148), and Baden-Württemberg (reach 61,144). These three regions account for the largest share of the active audience.
What other brands do Römertopf fans also like?
Beyond Römertopf itself, the audience over-indexes on Škoda Kodiaq (1.86×), Home Delivery (2.23×), Cloppenburg (2.62×), and Keeper (password manager) (2.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Römertopf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.