Rascasse Audience Intelligence

Römertopf Target Market in Germany

A data profile of the people who buy, follow and care about Römertopf in Germany — modelled from more than twelve digital signal sources. Römertopf has an estimated audience of 374,371 people in Germany.

#3among Kitchenware in Germany#1881among Brand in Germany#749in Home & Garden

The average Römertopf fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kitchen knife, Cast-iron cookware, Kitchenware, with strongest over-indexing on Kitchen knife (78.44× the country average).

Demographically, the Römertopf audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Römertopf fan in Germany is more female, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Kitchen knife.

Category: Home & Garden · Type: Brand · Subtype: Kitchenware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Römertopf profile in Germany.

Audience size
374K
in Germany
Gender
61.2%♀
38.8% male
Age
39.8
average years
Country rank
#14794
Brand in Germany
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Römertopf

61.2% are female, 38.8% are male, average age 39.8.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Römertopf audience in Germany
MetricValue
Female61.2%
Male38.8%
Average age39.8
Estimated audience size374,371
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Römertopf audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3921%
40-4922%
50+20%
Fig. 04

Worldwide distribution

62.4%

of the worldwide Römertopf audience comes from Germany.

Worldwide audience distribution share by country for Römertopf
CountryShare
Germany62.4%
Switzerland6.1%
Austria5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Römertopf audience in Germany is strongest.

Fig. 05

Top regions by affinity

Römertopf customers by region in Germany
#RegionReachAffinity×
01Bayern~70K1.16×
02Rheinland-Pfalz~20K1.16×
03Baden-Württemberg~60K1.14×
04Niedersachsen~40K1.13×
05Schleswig-Holstein~10K1.05×
06Nordrhein-Westfalen~80K1.02×
07Thüringen~9K1.00×
08Hessen~30K0.99×
09Sachsen-Anhalt~10K0.99×
10Brandenburg~10K0.97×
11Hamburg~8K0.96×
12Mecklenburg-Vorpommern~7K0.96×
13Saarland~4K0.96×
14Sachsen~20K0.95×
15Bremen~3K0.82×
16Berlin~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Römertopf, Germany
0.81×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Römertopf audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Römertopf audience
#·InterestCategoryAffinity×
01Kitchen knifeHome & Garden78.44×
02Cast-iron cookwareHome & Garden43.84×
03SmirnoffFood & Beverages28.18×
04Non-stick surfaceHome & Garden10.97×
05Gordon RamseyFood & Beverages7.71×
06Johnnie WalkerFood & Beverages6.70×
07QatarTravel & Leisure6.50×
08KitchenwareHome & Garden5.32×
09SunscreenBeauty & Wellness4.32×
10CrowdfundingBusiness & Career3.92×
11BlanketHome & Garden3.90×
12PorcelainHome & Garden3.72×
13GrillingFood & Beverages1.81×
14VacationsTravel & Leisure1.74×
15NatureHome & Garden1.72×
16WineFood & Beverages1.67×
17Home AppliancesHome & Garden1.64×
18BarbecueFood & Beverages1.62×
19FamilyKids & Family1.53×
20IKEAHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Römertopf audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Römertopf audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.67×
IndulgenceJOY1.56×
Design AffinityPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Römertopf audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.89×
Social Media UsageJOY0.96×
Risk AppetiteTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Römertopf's target market in Germany?

Römertopf's target market in Germany covers an estimated 374,371 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Römertopf customers?

61.2% of the Römertopf audience are female, 38.8% are male, with an average age of 39.8 years.

03

Which brands do Römertopf fans like most?

Römertopf fans show strongest brand affinity for Kitchen knife (78.44×), Cast-iron cookware (43.84×), and Kitchenware (5.32×) over the country average.

04

Where do Römertopf fans live in Germany?

Römertopf fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Römertopf fans also like?

Beyond Römertopf itself, the audience over-indexes on Cast-iron cookware (43.84×), Kitchenware (5.32×), Smirnoff (28.18×), and Non-stick surface (10.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kitchenware audiences in Germany

See Römertopf audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Römertopf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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