Leonardo Audience in Germany
Leonardo has an estimated audience of 546,328 people in Germany. 71.8% are female, 28.2% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Gil Ofarim, Home Office, Mothercare, Sixx.
The average Leonardo fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Gil Ofarim, Home Office, with strongest over-indexing on Rossmann (1.53× the country average). Demographically, the Leonardo audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Kitchenware
Demographics of Leonardo fans
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 42.6 |
| Estimated audience size | 546,328 |
Audience persona
The typical Leonardo fan in Germany is more female, around 42.6 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 174,066 | 1.46× |
| Bayern | 107,868 | 1.23× |
| Baden-Württemberg | 87,419 | 1.17× |
| Niedersachsen | 64,350 | 1.21× |
| Hessen | 60,213 | 1.45× |
| Rheinland-Pfalz | 29,147 | 1.06× |
| Berlin | 22,696 | 0.93× |
| Sachsen | 21,460 | 0.8× |
| Schleswig-Holstein | 16,559 | 0.84× |
| Brandenburg | 13,107 | 0.77× |
| Thüringen | 11,743 | 0.84× |
| Hamburg | 11,503 | 0.93× |
| Sachsen-Anhalt | 9,637 | 0.68× |
| Saarland | 7,041 | 1.05× |
| Mecklenburg-Vorpommern | 6,770 | 0.65× |
| Bremen | 4,303 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.53× | Shopping |
| Gil Ofarim | 1.94× | Music & Radio |
| Home Office | 1.6× | Business & Career |
| Mothercare | 2.25× | Kids & Family |
| Sixx | 2.48× | Movies & TV |
| Emmaljunga | 11.69× | Kids & Family |
| Cachorro | 2.38× | Pets & Animals |
| Bank account | 1.68× | Business & Career |
| The Hunt (2012 film) | 2.34× | Movies & TV |
| Coworking | 2.03× | Business & Career |
| Emil Nolde | 2.49× | Arts & Culture |
| Figure painting (hobby) | 1.93× | Arts & Culture |
| Ipekyol | 1.85× | Shopping |
| Vijesti.ba | 1.9× | News |
| Preacher (comics) | 3.02× | Literature |
| Jacob Tremblay | 2.11× | Movies & TV |
| Celtic punk | 3.75× | Music & Radio |
| Socialist Federal Republic of Yugoslavia | 1.86× | Politics & Society |
| Bugatti Chiron | 2.35× | Cars & Mobility |
| Headhunters (film) | 1.94× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.21 |
| Quality Awareness | PREMIUM | 2.14 |
| DIY Mentality | THRILL | 2.03 |
| Sustainability | BALANCE | 1.93 |
| Creativity | OPEN | 1.7 |
| Indulgence | JOY | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 26.8% |
| Italy | 22.9% |
| United States | 9.2% |
See Leonardo audiences in other countries
More Kitchenware audiences in Germany
- Mepal (681,871)
- Römertopf (379,372)
- Seltmann Weiden (286,181)
- Zwiesel Glas (162,297)
- Opinel (119,899)
Frequently asked questions
How many fans does Leonardo have in Germany?
Leonardo has an estimated audience of 546,328 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Leonardo fans?
71.8% of Leonardo fans are female, 28.2% are male, with an average age of 42.6 years.
Which brands do Leonardo fans like most?
Leonardo fans show strongest brand affinity for Rossmann (1.53×), Gil Ofarim (1.94×), and Home Office (1.6×) over the country average.
Where do Leonardo fans live in Germany?
Leonardo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 174,066), Bayern (reach 107,868), and Baden-Württemberg (reach 87,419). These three regions account for the largest share of the active audience.
What other brands do Leonardo fans also like?
Beyond Leonardo itself, the audience over-indexes on Gil Ofarim (1.94×), Home Office (1.6×), Mothercare (2.25×), and Sixx (2.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leonardo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.