Rascasse Audience Intelligence

Leonardo Target Market in Germany

A data profile of the people who buy, follow and care about Leonardo in Germany — modelled from more than twelve digital signal sources. Leonardo has an estimated audience of 519,585 people in Germany.

#2among Kitchenware in Germany#1488among Brand in Germany#638in Home & Garden

The average Leonardo fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tableware, Kitchenware, Ornamental plant, with strongest over-indexing on Tableware (20.32× the country average).

Demographically, the Leonardo audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Leonardo fan in Germany is more female, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for Tableware.

Category: Home & Garden · Type: Brand · Subtype: Kitchenware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leonardo profile in Germany.

Audience size
520K
in Germany
Gender
71.7%♀
28.3% male
Age
42.6
average years
Country rank
#11384
Brand in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Leonardo

71.7% are female, 28.3% are male, average age 42.6.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for Leonardo audience in Germany
MetricValue
Female71.7%
Male28.3%
Average age42.6
Estimated audience size519,585
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Leonardo audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3923%
40-4926%
50+24%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Leonardo audience comes from Germany.

Worldwide audience distribution share by country for Leonardo
CountryShare
Brazil28.6%
Italy23.3%
United States8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leonardo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Leonardo customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.42×
02Hessen~60K1.40×
03Bayern~100K1.24×
04Niedersachsen~60K1.19×
05Baden-Württemberg~90K1.14×
06Saarland~8K1.12×
07Rheinland-Pfalz~30K1.07×
08Hamburg~10K0.95×
09Bremen~4K0.94×
10Berlin~20K0.89×
11Thüringen~10K0.87×
12Schleswig-Holstein~20K0.85×
13Sachsen~20K0.80×
14Brandenburg~10K0.78×
15Sachsen-Anhalt~10K0.71×
16Mecklenburg-Vorpommern~7K0.70×
Fig. 06

Affinity by region

Affinity by region — Leonardo, Germany
0.70×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leonardo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leonardo audience
#·InterestCategoryAffinity×
01TablewareFood & Beverages20.32×
02Knorr (brand)Food & Beverages11.93×
03Kitchen knifeHome & Garden10.62×
04Non-stick surfaceHome & Garden10.09×
05KitchenwareHome & Garden8.51×
06Frying panHome & Garden6.95×
07Cutting boardHome & Garden6.94×
08CutleryHome & Garden6.86×
09Ornamental plantHome & Garden5.58×
10Non-alcoholic beverageFood & Beverages5.18×
11Kitchen utensilHome & Garden4.89×
12PillowHome & Garden4.77×
13PorcelainHome & Garden4.50×
14MattressHome & Garden3.73×
15RefrigeratorHome & Garden3.25×
16Garden furnitureHome & Garden3.23×
17Vacuum cleanerHome & Garden3.14×
18Danish designHome & Garden3.03×
19KitchenHome & Garden2.18×
20IKEAHome & Garden1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leonardo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leonardo audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.35×
Design AffinityPREMIUM2.13×
IndulgenceJOY2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leonardo audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.87×
Risk AppetiteTHRILL0.91×
Career OrientationPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Leonardo's target market in Germany?

Leonardo's target market in Germany covers an estimated 519,585 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Leonardo customers?

71.7% of the Leonardo audience are female, 28.3% are male, with an average age of 42.6 years.

03

Which brands do Leonardo fans like most?

Leonardo fans show strongest brand affinity for Tableware (20.32×), Kitchenware (8.51×), and Ornamental plant (5.58×) over the country average.

04

Where do Leonardo fans live in Germany?

Leonardo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Leonardo fans also like?

Beyond Leonardo itself, the audience over-indexes on Kitchenware (8.51×), Ornamental plant (5.58×), Kitchen knife (10.62×), and Pillow (4.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kitchenware audiences in Germany

See Leonardo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Leonardo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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