Leonardo Audience in United States

Leonardo has an estimated audience of 731,646 people in United States. 69.7% are female, 30.3% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, MSN, Kia Sportage, Diabetes mellitus awareness, Staples (Canada).

The average Leonardo fan in United States is 44.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, MSN, Kia Sportage, with strongest over-indexing on Autism Awareness (9.89× the country average). Demographically, the Leonardo audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Kitchenware

Demographics of Leonardo fans

Demographic split for Leonardo audience in United States
MetricValue
Female69.7%
Male30.3%
Average age44.5
Estimated audience size731,646

Audience persona

The typical Leonardo fan in United States is more female, around 44.5 years old, with strong Indulgence tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Leonardo in United States
RegionReachAffinity
California69,6860.87×
Texas42,1070.67×
Florida41,6650.84×
New York34,7310.85×
Michigan27,0801.42×
Virginia22,8391.28×
Louisiana21,0232.23×
Pennsylvania20,8930.85×
Illinois19,4340.8×
New Jersey18,7131.01×
Ohio18,3370.81×
Iowa17,3342.88×
Washington16,2881.11×
Massachusetts15,2151.06×
Georgia13,0180.58×
North Carolina12,4320.56×
Oklahoma12,2921.51×
Wisconsin12,1501.1×
Maine11,0564.22×
Vermont10,8028.41×
Arizona9,8400.66×
Utah9,4331.44×
Indiana9,4020.7×
Tennessee7,1430.49×
Maryland7,0080.56×
Connecticut6,8240.93×
Oregon6,7860.81×
Missouri6,2760.53×
Colorado5,8830.51×
South Carolina5,5510.5×
Minnesota5,5290.53×
Alabama5,1130.5×
Kentucky4,3760.48×
Nevada3,9180.55×
Arkansas3,3120.55×
Kansas3,2630.57×
West Virginia3,1660.93×
Mississippi2,7510.46×
Hawaii1,9750.63×
New Mexico1,8830.51×
Idaho1,8070.49×
Washington, District of Columbia1,7320.79×
Nebraska1,7180.47×
New Hampshire1,6380.57×
Rhode Island1,2310.53×
Delaware9440.47×
Montana8540.42×
South Dakota6880.41×
Alaska6240.4×
North Dakota5960.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Leonardo audience
BrandAffinityCategory
Autism Awareness9.89×Health
MSN4.11×News
Kia Sportage20.95×Cars & Mobility
Diabetes mellitus awareness6.6×Health
Staples (Canada)4.3×Business & Career
Kitchenware4.44×Home & Garden
Singer-songwriter3.14×Music & Radio
Microblogging6.7×Technology & Electronics
Hobby Lobby2.69×Home & Garden
Cutlery5.65×Home & Garden
Great Clips3.94×Beauty & Wellness
Income tax6.98×Business & Career
Honda HR-V14.2×Cars & Mobility
Google Flights3.06×Travel & Leisure
Aldi2.11×Shopping
Microwave oven3.26×Home & Garden
Planet Fitness1.88×Sports
Best Buy1.87×Shopping
Home Appliances1.92×Home & Garden
Catherine O'Hara3.16×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Leonardo audience
TraitClusterScore
IndulgenceJOY1.68
DIY MentalityTHRILL1.56
SustainabilityBALANCE1.52
Family OrientationCONSERVATISM1.47
Design AffinityPREMIUM1.45
Price SensitivityPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Leonardo
CountryShare
Brazil26.8%
Italy22.9%
United States9.2%

See Leonardo audiences in other countries

More Kitchenware audiences in United States

Frequently asked questions

How many fans does Leonardo have in United States?

Leonardo has an estimated audience of 731,646 people in United States, concentrated in California and Texas.

What is the gender split and age of Leonardo fans?

69.7% of Leonardo fans are female, 30.3% are male, with an average age of 44.5 years.

Which brands do Leonardo fans like most?

Leonardo fans show strongest brand affinity for Autism Awareness (9.89×), MSN (4.11×), and Kia Sportage (20.95×) over the country average.

Where do Leonardo fans live in United States?

Leonardo fans in United States are most concentrated in California (reach 69,686), Texas (reach 42,107), and Florida (reach 41,665). These three regions account for the largest share of the active audience.

What other brands do Leonardo fans also like?

Beyond Leonardo itself, the audience over-indexes on MSN (4.11×), Kia Sportage (20.95×), Diabetes mellitus awareness (6.6×), and Staples (Canada) (4.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Leonardo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.