Leonardo Audience in United States
Leonardo has an estimated audience of 731,646 people in United States. 69.7% are female, 30.3% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Israel, Jeep Wagoneer, Pillow, JDSU.
The average Leonardo fan in United States is 44.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Israel, Jeep Wagoneer, with strongest over-indexing on Elsword (20.95× the country average). Demographically, the Leonardo audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Kitchenware
Demographics of Leonardo fans
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 44.5 |
| Estimated audience size | 731,646 |
Audience persona
The typical Leonardo fan in United States is more female, around 44.5 years old, with strong Indulgence tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 69,686 | 0.87× |
| Texas | 42,107 | 0.67× |
| Florida | 41,665 | 0.84× |
| New York | 34,731 | 0.85× |
| Michigan | 27,080 | 1.42× |
| Virginia | 22,839 | 1.28× |
| Louisiana | 21,023 | 2.23× |
| Pennsylvania | 20,893 | 0.85× |
| Illinois | 19,434 | 0.8× |
| New Jersey | 18,713 | 1.01× |
| Ohio | 18,337 | 0.81× |
| Iowa | 17,334 | 2.88× |
| Washington | 16,288 | 1.11× |
| Massachusetts | 15,215 | 1.06× |
| Georgia | 13,018 | 0.58× |
| North Carolina | 12,432 | 0.56× |
| Oklahoma | 12,292 | 1.51× |
| Wisconsin | 12,150 | 1.1× |
| Maine | 11,056 | 4.22× |
| Vermont | 10,802 | 8.41× |
| Arizona | 9,840 | 0.66× |
| Utah | 9,433 | 1.44× |
| Indiana | 9,402 | 0.7× |
| Tennessee | 7,143 | 0.49× |
| Maryland | 7,008 | 0.56× |
| Connecticut | 6,824 | 0.93× |
| Oregon | 6,786 | 0.81× |
| Missouri | 6,276 | 0.53× |
| Colorado | 5,883 | 0.51× |
| South Carolina | 5,551 | 0.5× |
| Minnesota | 5,529 | 0.53× |
| Alabama | 5,113 | 0.5× |
| Kentucky | 4,376 | 0.48× |
| Nevada | 3,918 | 0.55× |
| Arkansas | 3,312 | 0.55× |
| Kansas | 3,263 | 0.57× |
| West Virginia | 3,166 | 0.93× |
| Mississippi | 2,751 | 0.46× |
| Hawaii | 1,975 | 0.63× |
| New Mexico | 1,883 | 0.51× |
| Idaho | 1,807 | 0.49× |
| Washington, District of Columbia | 1,732 | 0.79× |
| Nebraska | 1,718 | 0.47× |
| New Hampshire | 1,638 | 0.57× |
| Rhode Island | 1,231 | 0.53× |
| Delaware | 944 | 0.47× |
| Montana | 854 | 0.42× |
| South Dakota | 688 | 0.41× |
| Alaska | 624 | 0.4× |
| North Dakota | 596 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 20.95× | Games |
| Israel | 2.48× | Travel & Leisure |
| Jeep Wagoneer | 4.51× | Cars & Mobility |
| Pillow | 1.57× | Home & Garden |
| JDSU | 1.93× | Business & Career |
| 3D printing | 1.59× | Technology & Electronics |
| Kendra Scott | 1.58× | Fashion & Accessoires |
| Mothercare | 1.59× | Kids & Family |
| Jesse Plemons | 1.5× | Movies & TV |
| Cam Ward | 1.66× | Sports |
| Kento Yamazaki | 4.64× | Movies & TV |
| Corona (band) | 2.4× | Music & Radio |
| Nebraska Cornhuskers football | 1.5× | Sports |
| Jeep Grand Cherokee (WJ) | 2.38× | Cars & Mobility |
| Home staging | 1.94× | Home & Garden |
| Hayward, California | 3.93× | Travel & Leisure |
| JamBase | 3.96× | Music & Radio |
| Cachorro | 1.86× | Pets & Animals |
| Janitor | 2.14× | Home & Garden |
| Hebe | 2.1× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.68 |
| DIY Mentality | THRILL | 1.56 |
| Sustainability | BALANCE | 1.52 |
| Family Orientation | CONSERVATISM | 1.47 |
| Design Affinity | PREMIUM | 1.45 |
| Price Sensitivity | PREMIUM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 26.8% |
| Italy | 22.9% |
| United States | 9.2% |
See Leonardo audiences in other countries
More Kitchenware audiences in United States
Frequently asked questions
How many fans does Leonardo have in United States?
Leonardo has an estimated audience of 731,646 people in United States, concentrated in California and Texas.
What is the gender split and age of Leonardo fans?
69.7% of Leonardo fans are female, 30.3% are male, with an average age of 44.5 years.
Which brands do Leonardo fans like most?
Leonardo fans show strongest brand affinity for Elsword (20.95×), Israel (2.48×), and Jeep Wagoneer (4.51×) over the country average.
Where do Leonardo fans live in United States?
Leonardo fans in United States are most concentrated in California (reach 69,686), Texas (reach 42,107), and Florida (reach 41,665). These three regions account for the largest share of the active audience.
What other brands do Leonardo fans also like?
Beyond Leonardo itself, the audience over-indexes on Israel (2.48×), Jeep Wagoneer (4.51×), Pillow (1.57×), and JDSU (1.93×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Leonardo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.