Rascasse Audience Intelligence

Leonardo Target Market in United States

A data profile of the people who buy, follow and care about Leonardo in United States — modelled from more than twelve digital signal sources. Leonardo has an estimated audience of 710,898 people in United States.

#2among Kitchenware in United States#3048among Brand in United States#1301in Home & Garden

The average Leonardo fan in United States is 44.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tableware, Cutlery, Kitchenware, with strongest over-indexing on Tableware (7.13× the country average).

Demographically, the Leonardo audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Leonardo fan in United States is more female, around 44.4 years old, with strong Indulgence tendencies and a notable affinity for Tableware.

Category: Home & Garden · Type: Brand · Subtype: Kitchenware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leonardo profile in United States.

Audience size
711K
in United States
Gender
70.0%♀
30.0% male
Age
44.4
average years
Country rank
#29623
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Leonardo

70.0% are female, 30.0% are male, average age 44.4.

Fig. 02

Gender split

70.0%
Female
30.0%
Male
Demographic split for Leonardo audience in United States
MetricValue
Female70.0%
Male30.0%
Average age44.4
Estimated audience size710,898
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Leonardo audience in United States
Age bracketShare%
16-199%
20-2915%
30-3920%
40-4924%
50+31%
Fig. 04

Worldwide distribution

8.8%

of the worldwide Leonardo audience comes from United States.

Worldwide audience distribution share by country for Leonardo
CountryShare
Brazil28.6%
Italy23.3%
United States8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leonardo audience in United States is strongest.

Fig. 05

Top regions by affinity

Leonardo customers by region in United States
#RegionReachAffinity×
01Vermont~10K8.67×
02Maine~10K4.18×
03Iowa~20K3.56×
04Louisiana~20K2.30×
05Oklahoma~10K1.46×
06Michigan~30K1.35×
07Utah~9K1.34×
08Virginia~20K1.19×
09New Jersey~20K1.16×
10Wisconsin~10K1.07×
11Washington~20K1.04×
12Massachusetts~10K0.99×
13West Virginia~3K0.99×
14Connecticut~7K0.90×
15California~70K0.84×
16Florida~40K0.82×
17New York~30K0.79×
18Pennsylvania~20K0.79×
19Washington, District of Columbia~2K0.78×
20Illinois~20K0.77×
21Ohio~20K0.76×
22Oregon~6K0.76×
23Indiana~10K0.73×
24Texas~40K0.69×
25Hawaii~2K0.68×
26Arizona~9K0.64×
27Kansas~4K0.61×
28Alaska<1K0.61×
29Arkansas~4K0.60×
30Rhode Island~1K0.60×
31New Hampshire~2K0.59×
32Nevada~4K0.58×
33North Dakota<1K0.58×
34South Dakota<1K0.57×
35New Mexico~2K0.56×
36Georgia~10K0.55×
37Maryland~7K0.55×
38Montana~1K0.55×
39Delaware~1K0.55×
40North Carolina~10K0.54×
41Mississippi~3K0.54×
42Nebraska~2K0.54×
43Idaho~2K0.54×
44Alabama~5K0.53×
45Missouri~6K0.52×
46Kentucky~5K0.52×
47South Carolina~6K0.51×
48Minnesota~5K0.50×
49Tennessee~7K0.49×
50Colorado~6K0.49×
Fig. 06

Affinity by region

Affinity by region — Leonardo, United States
0.49×1.00×8.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leonardo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leonardo audience
#·InterestCategoryAffinity×
01TablewareFood & Beverages7.13×
02CutleryHome & Garden6.13×
03Kitchen knifeHome & Garden4.17×
04KitchenwareHome & Garden3.95×
05Microwave ovenHome & Garden3.40×
06Non-alcoholic beverageFood & Beverages2.80×
07CabinetryHome & Garden2.43×
08Modern architectureArts & Culture2.23×
09Discount storesShopping1.99×
10PastryFood & Beverages1.94×
11Hardware storeHome & Garden1.93×
12Trader Joe'sShopping1.85×
13IKEAHome & Garden1.82×
14Nordstrom rackFashion & Accessoires1.80×
15ApartmentBusiness & Career1.75×
16BakeryFood & Beverages1.72×
17Organic foodFood & Beverages1.67×
18Hobby LobbyHome & Garden1.60×
19TrousersFashion & Accessoires1.54×
20MSNNews1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leonardo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leonardo audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.00×
Design AffinityPREMIUM1.54×
DIY MentalityTHRILL1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leonardo audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.87×
Social Media UsageJOY0.88×
PatriotismCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Leonardo's target market in United States?

Leonardo's target market in United States covers an estimated 710,898 people, concentrated in California and Texas.

02

What is the gender split and age of Leonardo customers?

70.0% of the Leonardo audience are female, 30.0% are male, with an average age of 44.4 years.

03

Which brands do Leonardo fans like most?

Leonardo fans show strongest brand affinity for Tableware (7.13×), Cutlery (6.13×), and Kitchenware (3.95×) over the country average.

04

Where do Leonardo fans live in United States?

Leonardo fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Leonardo fans also like?

Beyond Leonardo itself, the audience over-indexes on Cutlery (6.13×), Kitchenware (3.95×), Microwave oven (3.4×), and Trader Joe's (1.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kitchenware audiences in United States

See Leonardo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Leonardo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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