Wesco Audience in United States

Wesco has an estimated audience of 880,631 people in United States. 65.6% are female, 34.4% are male, average age 41.4. Top regions: Michigan, Texas, California. Top brand affinities: Google Maps, Capital One, Autism Awareness, Indeed.com, Diabetes mellitus awareness.

The average Wesco fan in United States is 41.4 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, Texas, California. Top brand affinities include Google Maps, Capital One, Autism Awareness, with strongest over-indexing on Google Maps (7.8× the country average). Demographically, the Wesco audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Kitchenware

Demographics of Wesco fans

Demographic split for Wesco audience in United States
MetricValue
Female65.6%
Male34.4%
Average age41.4
Estimated audience size880,631

Audience persona

The typical Wesco fan in United States is more female, around 41.4 years old, with strong Design Affinity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Wesco in United States
RegionReachAffinity
Michigan230,94610.03×
Texas76,2191.01×
California76,0760.79×
Illinois49,5691.69×
Florida38,5640.65×
Pennsylvania34,4231.16×
Washington34,0781.93×
New York30,6530.62×
Georgia28,7691.06×
North Carolina24,0190.91×
Arizona22,8111.27×
Ohio19,8590.73×
Virginia16,2400.76×
Indiana15,7260.98×
Wisconsin14,4801.09×
New Jersey12,8920.58×
Tennessee11,9570.68×
Massachusetts11,6320.67×
Oregon11,4991.14×
Alabama11,1230.9×
Colorado10,4770.75×
South Carolina10,4050.79×
Missouri10,2740.72×
Louisiana9,9990.88×
Nevada8,8491.04×
Minnesota8,5450.68×
Connecticut8,0600.91×
Kentucky7,8310.71×
Oklahoma7,4390.76×
Kansas7,2761.05×
Utah6,7230.85×
Maryland6,5910.44×
Arkansas6,1880.85×
Iowa5,8590.81×
Idaho4,7901.08×
Mississippi4,1750.58×
Hawaii3,5680.94×
Nebraska3,0790.7×
Maine2,4750.78×
New Hampshire2,2170.64×
New Mexico2,0890.47×
West Virginia1,8990.46×
Wyoming1,6221.24×
Alaska1,6140.86×
Rhode Island1,5810.56×
Montana1,4990.61×
Washington, District of Columbia1,4110.53×
North Dakota9260.51×
Delaware8770.36×
Vermont7570.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wesco audience
BrandAffinityCategory
Google Maps7.8×Internet & Social Media
Capital One7.83×Business & Career
Autism Awareness17.12×Health
Indeed.com7.12×Business & Career
Diabetes mellitus awareness11.32×Health
CarGurus8.59×Cars & Mobility
Kia Sportage28.73×Cars & Mobility
Microblogging11.49×Technology & Electronics
Singer-songwriter5.05×Music & Radio
Google News7.11×News
Enterprise Rent-A-Car6.84×Cars & Mobility
Circle K7.24×Shopping
AccuWeather6.51×Home & Garden
Khan Academy8.43×Business & Career
Income tax11.98×Business & Career
DeviantArt6.97×Internet & Social Media
ICloud9.05×Technology & Electronics
Kendra Scott9.58×Fashion & Accessoires
Beetlejuice4.4×Movies & TV
Jeff Bezos10.16×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wesco audience
TraitClusterScore
Design AffinityPREMIUM2.44
Luxury OrientationPREMIUM1.7
IndulgenceJOY1.66
DIY MentalityTHRILL1.55
Family OrientationCONSERVATISM1.48
SustainabilityBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for Wesco
CountryShare
United States40.8%
France22.0%
Canada7.7%

See Wesco audiences in other countries

More Kitchenware audiences in United States

Frequently asked questions

How many fans does Wesco have in United States?

Wesco has an estimated audience of 880,631 people in United States, concentrated in Michigan and Texas.

What is the gender split and age of Wesco fans?

65.6% of Wesco fans are female, 34.4% are male, with an average age of 41.4 years.

Which brands do Wesco fans like most?

Wesco fans show strongest brand affinity for Google Maps (7.8×), Capital One (7.83×), and Autism Awareness (17.12×) over the country average.

Where do Wesco fans live in United States?

Wesco fans in United States are most concentrated in Michigan (reach 230,946), Texas (reach 76,219), and California (reach 76,076). These three regions account for the largest share of the active audience.

What other brands do Wesco fans also like?

Beyond Wesco itself, the audience over-indexes on Capital One (7.83×), Autism Awareness (17.12×), Indeed.com (7.12×), and Diabetes mellitus awareness (11.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wesco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.