Wesco Audience in United States
Wesco has an estimated audience of 880,631 people in United States. 65.6% are female, 34.4% are male, average age 41.4. Top regions: Michigan, Texas, California. Top brand affinities: Elsword, Regional styles of Mexican music, Fairy godmother, Governor of Michigan, Goop.
The average Wesco fan in United States is 41.4 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, Texas, California. Top brand affinities include Elsword, Regional styles of Mexican music, Fairy godmother, with strongest over-indexing on Elsword (28.73× the country average). Demographically, the Wesco audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Kitchenware
Demographics of Wesco fans
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 41.4 |
| Estimated audience size | 880,631 |
Audience persona
The typical Wesco fan in United States is more female, around 41.4 years old, with strong Design Affinity tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Michigan | 230,946 | 10.03× |
| Texas | 76,219 | 1.01× |
| California | 76,076 | 0.79× |
| Illinois | 49,569 | 1.69× |
| Florida | 38,564 | 0.65× |
| Pennsylvania | 34,423 | 1.16× |
| Washington | 34,078 | 1.93× |
| New York | 30,653 | 0.62× |
| Georgia | 28,769 | 1.06× |
| North Carolina | 24,019 | 0.91× |
| Arizona | 22,811 | 1.27× |
| Ohio | 19,859 | 0.73× |
| Virginia | 16,240 | 0.76× |
| Indiana | 15,726 | 0.98× |
| Wisconsin | 14,480 | 1.09× |
| New Jersey | 12,892 | 0.58× |
| Tennessee | 11,957 | 0.68× |
| Massachusetts | 11,632 | 0.67× |
| Oregon | 11,499 | 1.14× |
| Alabama | 11,123 | 0.9× |
| Colorado | 10,477 | 0.75× |
| South Carolina | 10,405 | 0.79× |
| Missouri | 10,274 | 0.72× |
| Louisiana | 9,999 | 0.88× |
| Nevada | 8,849 | 1.04× |
| Minnesota | 8,545 | 0.68× |
| Connecticut | 8,060 | 0.91× |
| Kentucky | 7,831 | 0.71× |
| Oklahoma | 7,439 | 0.76× |
| Kansas | 7,276 | 1.05× |
| Utah | 6,723 | 0.85× |
| Maryland | 6,591 | 0.44× |
| Arkansas | 6,188 | 0.85× |
| Iowa | 5,859 | 0.81× |
| Idaho | 4,790 | 1.08× |
| Mississippi | 4,175 | 0.58× |
| Hawaii | 3,568 | 0.94× |
| Nebraska | 3,079 | 0.7× |
| Maine | 2,475 | 0.78× |
| New Hampshire | 2,217 | 0.64× |
| New Mexico | 2,089 | 0.47× |
| West Virginia | 1,899 | 0.46× |
| Wyoming | 1,622 | 1.24× |
| Alaska | 1,614 | 0.86× |
| Rhode Island | 1,581 | 0.56× |
| Montana | 1,499 | 0.61× |
| Washington, District of Columbia | 1,411 | 0.53× |
| North Dakota | 926 | 0.51× |
| Delaware | 877 | 0.36× |
| Vermont | 757 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 28.73× | Games |
| Regional styles of Mexican music | 4.97× | Music & Radio |
| Fairy godmother | 8.79× | Literature |
| Governor of Michigan | 8.41× | Politics & Society |
| Goop | 5.98× | Internet & Social Media |
| Historic site | 3.77× | Arts & Culture |
| Hipster | 7.93× | Politics & Society |
| Wok | 5.09× | Food & Beverages |
| Grinch | 2.97× | Movies & TV |
| headspace | 6.79× | Health |
| Google Home | 4.63× | Technology & Electronics |
| Hibachi | 5.51× | Food & Beverages |
| Vocal harmony | 3.15× | Music & Radio |
| Cherish (group) | 7.54× | Music & Radio |
| Mathcore | 5.51× | Music & Radio |
| Grace Slick | 5.27× | Music & Radio |
| JDSU | 1.82× | Business & Career |
| Staycation | 1.87× | Home & Garden |
| Hardik Pandya | 8.08× | Sports |
| Harlow | 6.27× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.44 |
| Luxury Orientation | PREMIUM | 1.7 |
| Indulgence | JOY | 1.66 |
| DIY Mentality | THRILL | 1.55 |
| Family Orientation | CONSERVATISM | 1.48 |
| Sustainability | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.8% |
| France | 22.0% |
| Canada | 7.7% |
See Wesco audiences in other countries
More Kitchenware audiences in United States
Frequently asked questions
How many fans does Wesco have in United States?
Wesco has an estimated audience of 880,631 people in United States, concentrated in Michigan and Texas.
What is the gender split and age of Wesco fans?
65.6% of Wesco fans are female, 34.4% are male, with an average age of 41.4 years.
Which brands do Wesco fans like most?
Wesco fans show strongest brand affinity for Elsword (28.73×), Regional styles of Mexican music (4.97×), and Fairy godmother (8.79×) over the country average.
Where do Wesco fans live in United States?
Wesco fans in United States are most concentrated in Michigan (reach 230,946), Texas (reach 76,219), and California (reach 76,076). These three regions account for the largest share of the active audience.
What other brands do Wesco fans also like?
Beyond Wesco itself, the audience over-indexes on Regional styles of Mexican music (4.97×), Fairy godmother (8.79×), Governor of Michigan (8.41×), and Goop (5.98×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Wesco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.