Rascasse Audience Intelligence

Wesco Target Market in United States

A data profile of the people who buy, follow and care about Wesco in United States — modelled from more than twelve digital signal sources. Wesco has an estimated audience of 907,909 people in United States.

#1among Kitchenware in United States#2584among Brand in United States#1168in Home & Garden

The average Wesco fan in United States is 40.5 years old, more female, and lives primarily in Michigan.

The audience is concentrated in Michigan, Texas, California.

Top brand affinities include Household goods, Kitchenware, IKEA, with strongest over-indexing on Household goods (8.52× the country average).

Demographically, the Wesco audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wesco fan in United States is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Household goods.

Category: Home & Garden · Type: Brand · Subtype: Kitchenware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wesco profile in United States.

Audience size
908K
in United States
Gender
66.9%♀
33.1% male
Age
40.5
average years
Country rank
#25246
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wesco

66.9% are female, 33.1% are male, average age 40.5.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Wesco audience in United States
MetricValue
Female66.9%
Male33.1%
Average age40.5
Estimated audience size907,909
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Wesco audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3920%
40-4922%
50+23%
Fig. 04

Worldwide distribution

41.2%

of the worldwide Wesco audience comes from United States.

Worldwide audience distribution share by country for Wesco
CountryShare
United States41.2%
France22.0%
Canada7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wesco audience in United States is strongest.

Fig. 05

Top regions by affinity

Wesco customers by region in United States
#RegionReachAffinity×
01Michigan~300K14.75×
02Illinois~50K1.79×
03Washington~30K1.61×
04Arizona~20K1.37×
05Wyoming~1K1.09×
06Nevada~9K1.07×
07Indiana~20K0.99×
08Pennsylvania~30K0.96×
09Texas~70K0.95×
10Wisconsin~10K0.94×
11Oregon~9K0.94×
12Georgia~20K0.93×
13Idaho~4K0.93×
14Utah~7K0.90×
15Kansas~6K0.90×
16Hawaii~3K0.86×
17Alaska~2K0.86×
18Alabama~10K0.85×
19Maine~3K0.85×
20Nebraska~4K0.84×
21Louisiana~9K0.83×
22North Carolina~20K0.81×
23South Carolina~10K0.81×
24Connecticut~7K0.80×
25Virginia~20K0.77×
26Oklahoma~7K0.76×
27Arkansas~5K0.76×
28Iowa~5K0.75×
29Montana~2K0.70×
30North Dakota~1K0.70×
31California~60K0.67×
32Missouri~9K0.67×
33New Hampshire~2K0.66×
34South Dakota~1K0.66×
35Colorado~9K0.65×
36Kentucky~7K0.65×
37Rhode Island~2K0.65×
38Ohio~20K0.64×
39New Mexico~3K0.64×
40Tennessee~10K0.61×
41Minnesota~8K0.61×
42Mississippi~4K0.61×
43West Virginia~2K0.60×
44Washington, District of Columbia~2K0.60×
45Delaware~1K0.60×
46Massachusetts~10K0.59×
47Florida~30K0.57×
48New York~30K0.51×
49New Jersey~10K0.51×
50Maryland~7K0.48×
Fig. 06

Affinity by region

Affinity by region — Wesco, United States
0.48×1.00×14.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wesco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wesco audience
#·InterestCategoryAffinity×
01Household goodsHome & Garden8.52×
02KitchenwareHome & Garden4.72×
03Pressure cookingHome & Garden4.30×
04Kitchen knifeHome & Garden3.56×
05Modern architectureArts & Culture3.01×
06Property finderHome & Garden2.53×
07IKEAHome & Garden2.46×
08Decorative artsArts & Culture2.16×
09ApartmentBusiness & Career1.82×
10Discount storesShopping1.80×
11Home AppliancesHome & Garden1.79×
12RenovationHome & Garden1.78×
13LunchFood & Beverages1.72×
14Trader Joe'sShopping1.69×
15EtsyFashion & Accessoires1.64×
16NordstromShopping1.63×
17Interior designBusiness & Career1.61×
18FurnitureHome & Garden1.58×
19Home improvementHome & Garden1.56×
20Luxury goodsFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wesco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wesco audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.30×
Design AffinityPREMIUM2.06×
Luxury OrientationPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wesco audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.93×
PatriotismCONSERVATISM0.93×
TraditionCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wesco's target market in United States?

Wesco's target market in United States covers an estimated 907,909 people, concentrated in Michigan and Texas.

02

What is the gender split and age of Wesco customers?

66.9% of the Wesco audience are female, 33.1% are male, with an average age of 40.5 years.

03

Which brands do Wesco fans like most?

Wesco fans show strongest brand affinity for Household goods (8.52×), Kitchenware (4.72×), and IKEA (2.46×) over the country average.

04

Where do Wesco fans live in United States?

Wesco fans in United States are most concentrated in Michigan (reach ~300K), Texas (reach ~70K), and California (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Wesco fans also like?

Beyond Wesco itself, the audience over-indexes on Kitchenware (4.72×), IKEA (2.46×), Home improvement (1.56×), and Furniture (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kitchenware audiences in United States

See Wesco audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wesco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →