Flink Audience in Germany
Flink has an estimated audience of 1,159,987 people in Germany. 57.3% are female, 42.7% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Nantes, Opposition (politics), Gil Ofarim, Progressive rock, Eco Friendly Living.
The average Flink fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Nantes, Opposition (politics), Gil Ofarim, with strongest over-indexing on Nantes (32.33× the country average). Demographically, the Flink audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Video game
Demographics of Flink fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 37.7 |
| Estimated audience size | 1,159,987 |
Audience persona
The typical Flink fan in Germany is more female, around 37.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Nantes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 372,177 | 1.14× |
| Bayern | 262,958 | 1.09× |
| Berlin | 210,372 | 3.15× |
| Baden-Württemberg | 121,377 | 0.6× |
| Sachsen | 114,655 | 1.56× |
| Hessen | 109,794 | 0.96× |
| Niedersachsen | 79,677 | 0.55× |
| Hamburg | 77,997 | 2.31× |
| Schleswig-Holstein | 65,699 | 1.22× |
| Rheinland-Pfalz | 60,625 | 0.81× |
| Sachsen-Anhalt | 30,760 | 0.79× |
| Brandenburg | 30,565 | 0.66× |
| Thüringen | 7,818 | 0.21× |
| Bremen | 7,513 | 0.59× |
| Mecklenburg-Vorpommern | 5,858 | 0.21× |
| Saarland | 2,689 | 0.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nantes | 32.33× | Travel & Leisure |
| Opposition (politics) | 7.32× | Politics & Society |
| Gil Ofarim | 1.51× | Music & Radio |
| Progressive rock | 1.6× | Music & Radio |
| Eco Friendly Living | 3.83× | Home & Garden |
| English literature | 5.47× | Literature |
| Colorado River | 12.33× | Travel & Leisure |
| Icon (magazine) | 2.08× | Arts & Culture |
| Jab Tak Hai Jaan | 10.79× | Movies & TV |
| Ireen Sheer | 1.78× | Music & Radio |
| Cynthia Erivo | 2.54× | Movies & TV |
| Home Delivery | 1.68× | Food & Beverages |
| Corfu (regional unit) | 1.7× | Travel & Leisure |
| Hatten | 2.66× | Travel & Leisure |
| Oral, Kazakhstan | 3.77× | Travel & Leisure |
| Hog Hunting | 2.18× | Sports |
| Kettlebell lifting | 2.95× | Sports |
| Building insulation | 1.9× | Home & Garden |
| The Knot (Website) | 4.08× | Kids & Family |
| Jaguar F-Pace | 2.73× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.96 |
| Convenience Orientation | PREMIUM | 1.9 |
| Healthy Lifestyle | BALANCE | 1.62 |
| Indulgence | JOY | 1.57 |
| Career Orientation | POWER | 1.36 |
| Price Sensitivity | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 31.1% |
| Germany | 30.2% |
| Netherlands | 22.7% |
See Flink audiences in other countries
More Video game audiences in Germany
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- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Flink have in Germany?
Flink has an estimated audience of 1,159,987 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Flink fans?
57.3% of Flink fans are female, 42.7% are male, with an average age of 37.7 years.
Which brands do Flink fans like most?
Flink fans show strongest brand affinity for Nantes (32.33×), Opposition (politics) (7.32×), and Gil Ofarim (1.51×) over the country average.
Where do Flink fans live in Germany?
Flink fans in Germany are most concentrated in Nordrhein-Westfalen (reach 372,177), Bayern (reach 262,958), and Berlin (reach 210,372). These three regions account for the largest share of the active audience.
What other brands do Flink fans also like?
Beyond Flink itself, the audience over-indexes on Opposition (politics) (7.32×), Gil Ofarim (1.51×), Progressive rock (1.6×), and Eco Friendly Living (3.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.