Sturgeon Audience in Germany
Sturgeon has an estimated audience of 263,065 people in Germany. 63.0% are female, 37.0% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hakkasan, Progressive rock, Rossmann, HODINKEE, Unique Gifts.
The average Sturgeon fan in Germany is 42.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hakkasan, Progressive rock, Rossmann, with strongest over-indexing on Hakkasan (81.6× the country average). Demographically, the Sturgeon audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Sturgeon fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 42.8 |
| Estimated audience size | 263,065 |
Audience persona
The typical Sturgeon fan in Germany is more female, around 42.8 years old, with strong Indulgence tendencies and a notable affinity for Hakkasan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 54,374 | 0.94× |
| Bayern | 48,456 | 1.15× |
| Baden-Württemberg | 34,933 | 0.97× |
| Hessen | 25,764 | 1.29× |
| Niedersachsen | 25,258 | 0.99× |
| Berlin | 14,535 | 1.24× |
| Sachsen | 13,724 | 1.06× |
| Rheinland-Pfalz | 13,101 | 0.99× |
| Schleswig-Holstein | 10,068 | 1.07× |
| Brandenburg | 8,701 | 1.07× |
| Hamburg | 6,495 | 1.09× |
| Sachsen-Anhalt | 5,839 | 0.86× |
| Thüringen | 5,737 | 0.86× |
| Mecklenburg-Vorpommern | 5,245 | 1.04× |
| Saarland | 2,489 | 0.77× |
| Bremen | 1,972 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hakkasan | 81.6× | Food & Beverages |
| Progressive rock | 3.91× | Music & Radio |
| Rossmann | 1.88× | Shopping |
| HODINKEE | 18.69× | Fashion & Accessoires |
| Unique Gifts | 2.04× | Shopping |
| Haberler | 1.77× | News |
| Home Office | 1.54× | Business & Career |
| Christmas Gift | 2.16× | Kids & Family |
| Gil Ofarim | 1.54× | Music & Radio |
| Birthday Gifts | 1.79× | Kids & Family |
| Esra Erol | 5.79× | Movies & TV |
| Tata, Hungary | 20× | Travel & Leisure |
| Defenders of Wildlife | 15.21× | Pets & Animals |
| Information sensitivity | 2.94× | Technology & Electronics |
| Samanyolu Haber | 2.43× | Movies & TV |
| Timo Hildebrand | 4.84× | Sports |
| Graham Greene (actor) | 1.86× | |
| Société Nautique de Genève | 7.86× | Travel & Leisure |
| La Crosse, Wisconsin | 2.5× | Travel & Leisure |
| Zwarte Piet | 4.94× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.77 |
| Sustainability | BALANCE | 1.35 |
| Design Affinity | PREMIUM | 1.32 |
| Early Adopter Mentality | POWER | 1.28 |
| Pet Ownership | JOY | 1.25 |
| Healthy Lifestyle | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Germany | 15.5% |
| Italy | 5.5% |
See Sturgeon audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sturgeon have in Germany?
Sturgeon has an estimated audience of 263,065 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sturgeon fans?
63.0% of Sturgeon fans are female, 37.0% are male, with an average age of 42.8 years.
Which brands do Sturgeon fans like most?
Sturgeon fans show strongest brand affinity for Hakkasan (81.6×), Progressive rock (3.91×), and Rossmann (1.88×) over the country average.
Where do Sturgeon fans live in Germany?
Sturgeon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 54,374), Bayern (reach 48,456), and Baden-Württemberg (reach 34,933). These three regions account for the largest share of the active audience.
What other brands do Sturgeon fans also like?
Beyond Sturgeon itself, the audience over-indexes on Progressive rock (3.91×), Rossmann (1.88×), HODINKEE (18.69×), and Unique Gifts (2.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sturgeon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.