Shrimp Audience in Germany
A data profile of the people who buy, follow and care about Shrimp in Germany — modelled from more than twelve digital signal sources. Shrimp has an estimated audience of 830,571 people in Germany.
The average Shrimp fan in Germany is 39.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Pets, Crab, Oyster, with strongest over-indexing on Pets (3.18× the country average).
Demographically, the Shrimp audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Pet Ownership, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Shrimp fan in Germany is balanced, around 39.7 years old, with strong Pet Ownership tendencies and a notable affinity for Pets.
At a glance
The key figures that characterise the Shrimp profile in Germany.
Search interest · 12-month trend
Demographics of Shrimp fans
51.3% are female, 48.7% are male, average age 39.7.
Gender split
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 39.7 |
| Estimated audience size | 830,571 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Shrimp audience comes from Germany.
| Country | Share |
|---|---|
| United States | 27.3% |
| Japan | 8.7% |
| Taiwan | 8.5% |
Geography
Where the Shrimp audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~80K | 1.29× | |
| 02 | Bayern | ~200K | 1.20× | |
| 03 | Baden-Württemberg | ~100K | 1.15× | |
| 04 | Hamburg | ~20K | 1.14× | |
| 05 | Bremen | ~8K | 1.14× | |
| 06 | Nordrhein-Westfalen | ~200K | 1.12× | |
| 07 | Berlin | ~40K | 1.09× | |
| 08 | Rheinland-Pfalz | ~40K | 1.03× | |
| 09 | Niedersachsen | ~80K | 0.97× | |
| 10 | Sachsen | ~40K | 0.96× | |
| 11 | Thüringen | ~20K | 0.86× | |
| 12 | Schleswig-Holstein | ~30K | 0.85× | |
| 13 | Brandenburg | ~20K | 0.84× | |
| 14 | Saarland | ~8K | 0.83× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.82× | |
| 16 | Sachsen-Anhalt | ~20K | 0.78× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Shrimp audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oyster | Pets & Animals | 25.68× | ||
| 02 | Crab | Pets & Animals | 24.05× | ||
| 03 | Tuna | Food & Beverages | 23.87× | ||
| 04 | Squid | Pets & Animals | 22.63× | ||
| 05 | Lobster | Food & Beverages | 21.76× | ||
| 06 | Dr. Dolittle (film) | Movies & TV | 18.90× | ||
| 07 | Shrimp farming | Food & Beverages | 18.62× | ||
| 08 | Salmon | Food & Beverages | 8.04× | ||
| 09 | Mads Mikkelsen | Movies & TV | 5.67× | ||
| 10 | Seafood | Food & Beverages | 4.22× | ||
| 11 | Fish | Pets & Animals | 3.21× | ||
| 12 | Pets | Pets & Animals | 3.18× | ||
| 13 | Aida (musical) | Music & Radio | 2.14× | ||
| 14 | Lieferando.de | Food & Beverages | 2.01× | ||
| 15 | Food | Food & Beverages | 1.89× | ||
| 16 | H&M | Shopping | 1.87× | ||
| 17 | Cuisine | Food & Beverages | 1.72× | ||
| 18 | IKEA | Home & Garden | 1.68× | ||
| 19 | Harry Potter | Movies & TV | 1.62× | ||
| 20 | Business and industry | Business & Career | 1.51× |
Personality of the Shrimp audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.83× | |
| Indulgence | JOY | 1.73× | |
| Design Affinity | PREMIUM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.92× | |
| Patriotism | CONSERVATISM | 0.94× | |
| Family Orientation | CONSERVATISM | 0.95× |
Frequently asked questions
How many fans does Shrimp have in Germany?
Shrimp has an estimated audience of 830,571 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shrimp fans?
51.3% of Shrimp fans are female, 48.7% are male, with an average age of 39.7 years.
Which brands do Shrimp fans like most?
Shrimp fans show strongest brand affinity for Pets (3.18×), Crab (24.05×), and Oyster (25.68×) over the country average.
Where do Shrimp fans live in Germany?
Shrimp fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Shrimp fans also like?
Beyond Shrimp itself, the audience over-indexes on Crab (24.05×), Oyster (25.68×), Tuna (23.87×), and Lobster (21.76×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Dish audiences in Germany
See Shrimp audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shrimp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.