Shrimp Audience in Germany
Shrimp has an estimated audience of 830,571 people in Germany. 51.3% are female, 48.7% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pets, Crab, Oyster, Tuna, Lobster.
The average Shrimp fan in Germany is 39.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pets, Crab, Oyster, with strongest over-indexing on Pets (3.18× the country average). Demographically, the Shrimp audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Shrimp fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 39.7 |
| Estimated audience size | 830,571 |
Audience persona
The typical Shrimp fan in Germany is balanced, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Pets.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 218,451 | 1.2× |
| Bayern | 160,625 | 1.2× |
| Baden-Württemberg | 132,992 | 1.17× |
| Hessen | 85,973 | 1.36× |
| Niedersachsen | 78,586 | 0.97× |
| Berlin | 42,445 | 1.14× |
| Rheinland-Pfalz | 42,073 | 1.01× |
| Sachsen | 38,536 | 0.95× |
| Schleswig-Holstein | 24,427 | 0.82× |
| Hamburg | 22,214 | 1.18× |
| Brandenburg | 20,823 | 0.81× |
| Thüringen | 16,603 | 0.78× |
| Sachsen-Anhalt | 15,677 | 0.73× |
| Mecklenburg-Vorpommern | 12,241 | 0.77× |
| Bremen | 8,129 | 1.14× |
| Saarland | 7,636 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pets | 3.18× | Pets & Animals |
| Crab | 24.05× | Pets & Animals |
| Oyster | 25.68× | Pets & Animals |
| Tuna | 23.87× | Food & Beverages |
| Lobster | 21.76× | Food & Beverages |
| Food | 1.89× | Food & Beverages |
| Dr. Dolittle (film) | 18.9× | Movies & TV |
| Squid | 22.63× | Pets & Animals |
| Business and industry | 1.51× | Business & Career |
| Seafood | 4.22× | Food & Beverages |
| Harry Potter | 1.62× | Movies & TV |
| Salmon | 8.04× | Food & Beverages |
| Aida (musical) | 2.14× | Music & Radio |
| Shrimp farming | 18.62× | Food & Beverages |
| H&M | 1.87× | Shopping |
| Lieferando.de | 2.01× | Food & Beverages |
| Fish | 3.21× | Pets & Animals |
| Mads Mikkelsen | 5.67× | Movies & TV |
| IKEA | 1.68× | Home & Garden |
| Cuisine | 1.72× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.8 |
| Convenience Orientation | PREMIUM | 1.55 |
| Design Affinity | PREMIUM | 1.41 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Travelling | THRILL | 1.33 |
| Urban Lifestyle | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.4% |
| Japan | 8.7% |
| Taiwan | 8.5% |
See Shrimp audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Shrimp have in Germany?
Shrimp has an estimated audience of 830,571 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shrimp fans?
51.3% of Shrimp fans are female, 48.7% are male, with an average age of 39.7 years.
Which brands do Shrimp fans like most?
Shrimp fans show strongest brand affinity for Pets (3.18×), Crab (24.05×), and Oyster (25.68×) over the country average.
Where do Shrimp fans live in Germany?
Shrimp fans in Germany are most concentrated in Nordrhein-Westfalen (reach 218,451), Bayern (reach 160,625), and Baden-Württemberg (reach 132,992). These three regions account for the largest share of the active audience.
What other brands do Shrimp fans also like?
Beyond Shrimp itself, the audience over-indexes on Crab (24.05×), Oyster (25.68×), Tuna (23.87×), and Lobster (21.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shrimp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.