Tuna Audience in Germany
Tuna has an estimated audience of 311,960 people in Germany. 54.7% are female, 45.3% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: AMC (TV channel), The Terminal, Skipjack tuna, Squid, Lobster.
The average Tuna fan in Germany is 35.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include AMC (TV channel), The Terminal, Skipjack tuna, with strongest over-indexing on AMC (TV channel) (73.83× the country average). Demographically, the Tuna audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Tuna fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 35.4 |
| Estimated audience size | 311,960 |
Audience persona
The typical Tuna fan in Germany is balanced, around 35.4 years old, with strong Convenience Orientation tendencies and a notable affinity for AMC (TV channel).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 91,955 | 1.35× |
| Bayern | 60,035 | 1.2× |
| Baden-Württemberg | 48,536 | 1.14× |
| Hessen | 34,005 | 1.43× |
| Niedersachsen | 29,492 | 0.97× |
| Berlin | 20,975 | 1.5× |
| Rheinland-Pfalz | 14,843 | 0.95× |
| Sachsen | 11,756 | 0.77× |
| Schleswig-Holstein | 10,414 | 0.93× |
| Hamburg | 9,014 | 1.28× |
| Brandenburg | 7,110 | 0.73× |
| Sachsen-Anhalt | 5,152 | 0.64× |
| Thüringen | 4,834 | 0.61× |
| Mecklenburg-Vorpommern | 3,592 | 0.6× |
| Saarland | 3,087 | 0.81× |
| Bremen | 2,914 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AMC (TV channel) | 73.83× | Movies & TV |
| The Terminal | 20.74× | Movies & TV |
| Skipjack tuna | 94.11× | Pets & Animals |
| Squid | 52.18× | Pets & Animals |
| Lobster | 42.26× | Food & Beverages |
| Octopus | 36.2× | Pets & Animals |
| Mads Mikkelsen | 15.14× | Movies & TV |
| Oyster | 34.55× | Pets & Animals |
| Sushi Bar | 52.78× | Food & Beverages |
| Crab | 28.63× | Pets & Animals |
| Bigeye tuna | 63.7× | Pets & Animals |
| Roast beef | 30.26× | Food & Beverages |
| Bob Odenkirk | 19.4× | Movies & TV |
| Alexandra Daddario | 11.66× | Movies & TV |
| Black marlin | 54.97× | Pets & Animals |
| Yellowfin tuna | 46.2× | Pets & Animals |
| Sushi Lovers | 51.75× | Food & Beverages |
| Sushi Shop | 62.91× | Food & Beverages |
| Flare | 33.59× | Sports |
| Ruby O. Fee | 8.28× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.22 |
| Urban Lifestyle | OPEN | 1.95 |
| Indulgence | JOY | 1.88 |
| Sustainability | BALANCE | 1.74 |
| Healthy Lifestyle | BALANCE | 1.69 |
| Sports Activity | POWER | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.1% |
| Japan | 14.3% |
| Philippines | 7.4% |
See Tuna audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Tuna have in Germany?
Tuna has an estimated audience of 311,960 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tuna fans?
54.7% of Tuna fans are female, 45.3% are male, with an average age of 35.4 years.
Which brands do Tuna fans like most?
Tuna fans show strongest brand affinity for AMC (TV channel) (73.83×), The Terminal (20.74×), and Skipjack tuna (94.11×) over the country average.
Where do Tuna fans live in Germany?
Tuna fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,955), Bayern (reach 60,035), and Baden-Württemberg (reach 48,536). These three regions account for the largest share of the active audience.
What other brands do Tuna fans also like?
Beyond Tuna itself, the audience over-indexes on The Terminal (20.74×), Skipjack tuna (94.11×), Squid (52.18×), and Lobster (42.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tuna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.