Crab Audience in Germany
Crab has an estimated audience of 368,250 people in Germany. 61.9% are female, 38.1% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Tuna, Shrimp, Sushi Bar, King crab, T.I..
The average Crab fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Tuna, Shrimp, Sushi Bar, with strongest over-indexing on Tuna (32.87× the country average). Demographically, the Crab audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Crab fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 38.0 |
| Estimated audience size | 368,250 |
Audience persona
The typical Crab fan in Germany is more female, around 38.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Tuna.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 104,554 | 1.3× |
| Bayern | 50,855 | 0.86× |
| Niedersachsen | 47,445 | 1.33× |
| Baden-Württemberg | 46,606 | 0.93× |
| Hessen | 26,672 | 0.95× |
| Schleswig-Holstein | 21,241 | 1.61× |
| Rheinland-Pfalz | 17,347 | 0.94× |
| Hamburg | 12,549 | 1.51× |
| Sachsen | 12,353 | 0.68× |
| Berlin | 11,924 | 0.72× |
| Thüringen | 8,452 | 0.9× |
| Brandenburg | 7,023 | 0.61× |
| Sachsen-Anhalt | 5,582 | 0.58× |
| Mecklenburg-Vorpommern | 5,504 | 0.78× |
| Saarland | 4,407 | 0.97× |
| Bremen | 4,150 | 1.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tuna | 32.87× | Food & Beverages |
| Shrimp | 19.57× | Food & Beverages |
| Sushi Bar | 41.22× | Food & Beverages |
| King crab | 76.68× | Pets & Animals |
| T.I. | 20× | Music & Radio |
| Publix | 29.24× | Shopping |
| Wagyu | 14.06× | Food & Beverages |
| Shellfish | 11.2× | Food & Beverages |
| MC Hammer | 30.09× | Music & Radio |
| Catering | 4.45× | Food & Beverages |
| Seafood restaurant | 24.18× | Food & Beverages |
| Home Delivery | 7.48× | Food & Beverages |
| ICloud | 3.91× | Technology & Electronics |
| Wine cellar | 6.4× | Food & Beverages |
| Doughnut | 6.07× | Food & Beverages |
| Reptiles | 3.96× | Pets & Animals |
| Casino | 4.05× | Games |
| Gourmet Foods | 3.81× | Food & Beverages |
| Korean cuisine | 5.16× | Food & Beverages |
| Five Guys | 5.35× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.19 |
| Indulgence | JOY | 2.14 |
| Healthy Lifestyle | BALANCE | 1.69 |
| Urban Lifestyle | OPEN | 1.53 |
| Price Sensitivity | PREMIUM | 1.49 |
| Travelling | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| Japan | 10.7% |
| Thailand | 7.3% |
See Crab audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Crab have in Germany?
Crab has an estimated audience of 368,250 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Crab fans?
61.9% of Crab fans are female, 38.1% are male, with an average age of 38.0 years.
Which brands do Crab fans like most?
Crab fans show strongest brand affinity for Tuna (32.87×), Shrimp (19.57×), and Sushi Bar (41.22×) over the country average.
Where do Crab fans live in Germany?
Crab fans in Germany are most concentrated in Nordrhein-Westfalen (reach 104,554), Bayern (reach 50,855), and Niedersachsen (reach 47,445). These three regions account for the largest share of the active audience.
What other brands do Crab fans also like?
Beyond Crab itself, the audience over-indexes on Shrimp (19.57×), Sushi Bar (41.22×), King crab (76.68×), and T.I. (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Crab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.