Flora Audience in Germany
Flora has an estimated audience of 1,024,821 people in Germany. 73.6% are female, 26.4% are male, average age 44.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, ICloud, Real property, Tagesschau, Wetter.com.
The average Flora fan in Germany is 44.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, ICloud, Real property, with strongest over-indexing on Western Union (9.63× the country average). Demographically, the Flora audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Pet Ownership, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Flora fans
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 44.8 |
| Estimated audience size | 1,024,821 |
Audience persona
The typical Flora fan in Germany is more female, around 44.8 years old, with strong Pet Ownership tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 297,297 | 1.33× |
| Bayern | 170,208 | 1.03× |
| Baden-Württemberg | 126,362 | 0.9× |
| Niedersachsen | 91,648 | 0.92× |
| Hessen | 87,341 | 1.12× |
| Sachsen | 50,315 | 1× |
| Rheinland-Pfalz | 47,346 | 0.92× |
| Berlin | 45,552 | 0.99× |
| Schleswig-Holstein | 37,572 | 1.02× |
| Brandenburg | 29,578 | 0.93× |
| Hamburg | 26,495 | 1.14× |
| Sachsen-Anhalt | 24,246 | 0.91× |
| Thüringen | 23,530 | 0.9× |
| Mecklenburg-Vorpommern | 16,552 | 0.85× |
| Bremen | 10,807 | 1.23× |
| Saarland | 9,968 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 9.63× | Business & Career |
| ICloud | 6.68× | Technology & Electronics |
| Real property | 6.11× | Home & Garden |
| Tagesschau | 2.43× | Movies & TV |
| Wetter.com | 2.63× | Home & Garden |
| Pets | 1.86× | Pets & Animals |
| Cat food | 3.56× | Pets & Animals |
| Satire | 3.79× | Literature |
| Eintracht Frankfurt | 2.16× | Sports |
| Westdeutscher Rundfunk | 3.08× | Movies & TV |
| Dieter Bohlen | 3.79× | Music & Radio |
| Automobiles | 1.65× | Cars & Mobility |
| Obi (store) | 1.64× | Shopping |
| BAUR | 3.33× | Shopping |
| Philips | 3.27× | Technology & Electronics |
| Fressnapf | 2.69× | Shopping |
| REWE | 1.58× | Shopping |
| Image scanner | 8.27× | Technology & Electronics |
| German television comedy | 4.1× | Movies & TV |
| Italo disco | 6.14× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.77 |
| Design Affinity | PREMIUM | 1.46 |
| Quality Awareness | PREMIUM | 1.31 |
| Healthy Lifestyle | BALANCE | 1.29 |
| Indulgence | JOY | 1.26 |
| DIY Mentality | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| United Kingdom | 8.1% |
| Italy | 7.8% |
See Flora audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Flora have in Germany?
Flora has an estimated audience of 1,024,821 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Flora fans?
73.6% of Flora fans are female, 26.4% are male, with an average age of 44.8 years.
Which brands do Flora fans like most?
Flora fans show strongest brand affinity for Western Union (9.63×), ICloud (6.68×), and Real property (6.11×) over the country average.
Where do Flora fans live in Germany?
Flora fans in Germany are most concentrated in Nordrhein-Westfalen (reach 297,297), Bayern (reach 170,208), and Baden-Württemberg (reach 126,362). These three regions account for the largest share of the active audience.
What other brands do Flora fans also like?
Beyond Flora itself, the audience over-indexes on ICloud (6.68×), Real property (6.11×), Tagesschau (2.43×), and Wetter.com (2.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.