Rascasse Audience Intelligence

Flora Audience in Germany

A data profile of the people who buy, follow and care about Flora in Germany — modelled from more than twelve digital signal sources. Flora has an estimated audience of 1,024,821 people in Germany.

#3107among Topic in Germany#509in Travel & Leisure

The average Flora fan in Germany is 44.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Müller (company), Nature, with strongest over-indexing on Tagesschau (2.35× the country average).

Demographically, the Flora audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Flora fan in Germany is more female, around 44.8 years old, with strong Pet Ownership tendencies and a notable affinity for Tagesschau.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flora profile in Germany.

Audience size
1M
in Germany
Gender
73.6%♀
26.4% male
Age
44.8
average years
Country rank
#6385
Topic in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flora fans

73.6% are female, 26.4% are male, average age 44.8.

Fig. 02

Gender split

73.6%
Female
26.4%
Male
Demographic split for Flora audience in Germany
MetricValue
Female73.6%
Male26.4%
Average age44.8
Estimated audience size1,024,821
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Flora audience in Germany
Age bracketShare%
16-198%
20-2913%
30-3920%
40-4930%
50+28%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Flora audience comes from Germany.

Worldwide audience distribution share by country for Flora
CountryShare
United States16.7%
United Kingdom8.1%
Italy7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flora audience in Germany is strongest.

Fig. 05

Top regions by affinity

Flora fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.38×
02Bayern~200K1.33×
03Hessen~90K1.21×
04Bremen~10K1.10×
05Hamburg~30K1.09×
06Schleswig-Holstein~40K0.99×
07Rheinland-Pfalz~50K0.98×
08Sachsen~50K0.97×
09Berlin~40K0.97×
10Brandenburg~30K0.93×
11Thüringen~20K0.92×
12Sachsen-Anhalt~20K0.91×
13Niedersachsen~90K0.90×
14Baden-Württemberg~100K0.88×
15Mecklenburg-Vorpommern~20K0.86×
16Saarland~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Flora, Germany
0.83×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flora audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flora audience
#·InterestCategoryAffinity×
01Irish cuisineFood & Beverages11.97×
02Saving Private RyanMovies & TV10.85×
03Non-alcoholic beverageFood & Beverages5.05×
04Heat pumpHome & Garden3.65×
05Dieter BohlenMusic & Radio3.36×
06Garden centreHome & Garden3.00×
07Garden furnitureHome & Garden2.89×
08FocusNews2.73×
09Wetter.comHome & Garden2.72×
10Müller (company)Food & Beverages2.63×
11VolunteeringPolitics & Society2.51×
12Western UnionBusiness & Career2.49×
13Veterinary medicineBusiness & Career2.38×
14TagesschauMovies & TV2.35×
15NatureHome & Garden2.23×
16FamilyKids & Family1.82×
17Netto Marken-DiscountShopping1.81×
18VacationsTravel & Leisure1.75×
19PoliticsPolitics & Society1.73×
20PetsPets & Animals1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flora audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flora audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.55×
Convenience OrientationPREMIUM1.53×
Quality AwarenessPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flora audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Sports ActivityPOWER0.83×
Price SensitivityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flora have in Germany?

Flora has an estimated audience of 1,024,821 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Flora fans?

73.6% of Flora fans are female, 26.4% are male, with an average age of 44.8 years.

03

Which brands do Flora fans like most?

Flora fans show strongest brand affinity for Tagesschau (2.35×), Müller (company) (2.63×), and Nature (2.23×) over the country average.

04

Where do Flora fans live in Germany?

Flora fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Flora fans also like?

Beyond Flora itself, the audience over-indexes on Müller (company) (2.63×), Nature (2.23×), Family (1.82×), and Pets (1.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Flora audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Flora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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