Flora Audience in United States

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Flora has an estimated audience of 3,617,683 people in United States. 59.7% are female, 40.3% are male, average age 43.2. Top regions: Texas, California, New York. Top brand affinities: Rick Owens, Houston Astros, Menards, Kate Spade, Dollar General.

The average Flora fan in United States is 43.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Rick Owens, Houston Astros, Menards, with strongest over-indexing on Rick Owens (9.13× the country average). Demographically, the Flora audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Design Affinity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Flora fans

Demographic split for Flora audience in United States
MetricValue
Female59.7%
Male40.3%
Average age43.2
Estimated audience size3,617,683

Audience persona

The typical Flora fan in United States is more female, around 43.2 years old, with strong Design Affinity tendencies and a notable affinity for Rick Owens.

Top regions in United States

Top regions ranked by reach for Flora in United States
RegionReachAffinity
Texas727,7532.34×
California398,9021×
New York331,5851.64×
Florida204,3220.83×
Illinois182,0301.51×
Michigan145,2721.54×
Colorado128,7792.26×
North Carolina109,3121×
Pennsylvania106,6580.88×
Indiana94,2981.43×
Missouri83,5731.43×
Georgia83,0500.75×
Virginia69,6870.79×
Ohio69,1430.62×
Tennessee66,3220.91×
Washington64,7430.89×
New Jersey63,1960.69×
Oregon62,0621.5×
Massachusetts57,8050.81×
Arizona56,2150.76×
Mississippi55,0111.85×
Minnesota51,7441×
Maryland45,6990.73×
South Carolina44,2840.81×
Arkansas39,4761.32×
Louisiana36,8840.79×
Alabama34,4690.68×
Wisconsin34,4040.63×
Oklahoma31,8390.79×
Connecticut30,4250.84×
Kentucky28,9510.64×
Iowa26,3510.88×
Vermont24,0463.79×
Nevada21,9840.63×
Kansas20,3170.71×
Utah20,1390.62×
New Mexico18,9041.04×
Rhode Island14,5931.27×
Hawaii13,8520.89×
Idaho12,1880.67×
Nebraska10,3760.57×
Maine10,2250.79×
West Virginia10,0850.6×
New Hampshire9,5360.67×
Washington, District of Columbia8,0080.74×
Montana6,2410.62×
Delaware5,6900.57×
Alaska5,4030.7×
South Dakota4,5330.54×
North Dakota4,0740.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flora audience
BrandAffinityCategory
Rick Owens9.13×Fashion & Accessoires
Houston Astros3.93×Sports
Menards2.34×Home & Garden
Kate Spade4.51×Fashion & Accessoires
Dollar General1.76×Shopping
Take-out2.2×Food & Beverages
Texas Roadhouse1.63×Food & Beverages
Non-alcoholic beverage3.11×Food & Beverages
Microwave oven2.64×Home & Garden
Livemusic2.14×Music & Radio
Organic food1.67×Food & Beverages
AutoZone1.59×Cars & Mobility
Mineral water3.38×Food & Beverages
Personal care1.69×Health
Real property2.03×Home & Garden
Discount stores1.9×Shopping
IKEA1.61×Home & Garden
Detroit Tigers2.25×Sports
Kroger1.65×Food & Beverages
Hair coloring2.18×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flora audience
TraitClusterScore
Design AffinityPREMIUM1.8
Community OrientationOPEN1.73
DIY MentalityTHRILL1.64
Pet OwnershipJOY1.59
Convenience OrientationPREMIUM1.59
Career OrientationPOWER1.55

Worldwide distribution

Worldwide audience distribution share by country for Flora
CountryShare
United States16.7%
United Kingdom8.1%
Italy7.8%

See Flora audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Flora have in United States?

Flora has an estimated audience of 3,617,683 people in United States, concentrated in Texas and California.

What is the gender split and age of Flora fans?

59.7% of Flora fans are female, 40.3% are male, with an average age of 43.2 years.

Which brands do Flora fans like most?

Flora fans show strongest brand affinity for Rick Owens (9.13×), Houston Astros (3.93×), and Menards (2.34×) over the country average.

Where do Flora fans live in United States?

Flora fans in United States are most concentrated in Texas (reach 727,753), California (reach 398,902), and New York (reach 331,585). These three regions account for the largest share of the active audience.

What other brands do Flora fans also like?

Beyond Flora itself, the audience over-indexes on Houston Astros (3.93×), Menards (2.34×), Kate Spade (4.51×), and Dollar General (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.