Rascasse Audience Intelligence

Flora Audience in United States

A data profile of the people who buy, follow and care about Flora in United States — modelled from more than twelve digital signal sources. Flora has an estimated audience of 3,617,683 people in United States.

#4567among Topic in United States#723in Travel & Leisure

The average Flora fan in United States is 43.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, New York, California.

Top brand affinities include Non-alcoholic beverage, Mineral water, Microwave oven, with strongest over-indexing on Non-alcoholic beverage (4.8× the country average).

Demographically, the Flora audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Flora fan in United States is more female, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flora profile in United States.

Audience size
3.6M
in United States
Gender
59.7%♀
40.3% male
Age
43.2
average years
Country rank
#8767
Topic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flora fans

59.7% are female, 40.3% are male, average age 43.2.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for Flora audience in United States
MetricValue
Female59.7%
Male40.3%
Average age43.2
Estimated audience size3,617,683
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Flora audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3920%
40-4924%
50+29%
Fig. 04

Worldwide distribution

16.7%

of the worldwide Flora audience comes from United States.

Worldwide audience distribution share by country for Flora
CountryShare
United States16.7%
United Kingdom8.1%
Italy7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flora audience in United States is strongest.

Fig. 05

Top regions by affinity

Flora fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~200K3.74×
02Vermont~20K2.87×
03Mississippi~90K2.86×
04Texas~800K2.67×
05New York~400K2.17×
06Illinois~200K2.03×
07Indiana~100K1.92×
08Oregon~70K1.73×
09Rhode Island~20K1.48×
10Missouri~70K1.26×
11New Mexico~20K1.25×
12Florida~300K1.22×
13Arkansas~40K1.21×
14Michigan~100K1.20×
15North Carolina~100K1.16×
16California~400K1.01×
17Iowa~30K0.93×
18Tennessee~60K0.86×
19Nebraska~10K0.80×
20Pennsylvania~100K0.79×
21Hawaii~10K0.79×
22Minnesota~40K0.78×
23Alaska~6K0.77×
24South Carolina~40K0.76×
25Louisiana~30K0.74×
26Washington~50K0.73×
27Oklahoma~30K0.73×
28Connecticut~30K0.73×
29Maine~9K0.73×
30North Dakota~5K0.70×
31Massachusetts~50K0.69×
32Kansas~20K0.69×
33Idaho~10K0.68×
34Washington, District of Columbia~7K0.68×
35Montana~7K0.68×
36South Dakota~6K0.68×
37Virginia~60K0.67×
38New Hampshire~9K0.67×
39Maryland~40K0.66×
40Delaware~6K0.65×
41Alabama~30K0.64×
42West Virginia~10K0.64×
43Georgia~70K0.63×
44New Jersey~60K0.62×
45Arizona~50K0.62×
46Kentucky~30K0.61×
47Wisconsin~30K0.58×
48Nevada~20K0.57×
49Utah~20K0.57×
50Ohio~60K0.56×
Fig. 06

Affinity by region

Affinity by region — Flora, United States
0.56×1.00×3.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flora audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flora audience
#·InterestCategoryAffinity×
01Berlin WallTravel & Leisure5.02×
02Mineral waterFood & Beverages4.94×
03Non-alcoholic beverageFood & Beverages4.80×
04Web serverTechnology & Electronics3.63×
05Microwave ovenHome & Garden3.39×
06CappuccinoFood & Beverages2.96×
07Master of Business AdministrationBusiness & Career2.49×
08Rail transportTravel & Leisure2.36×
09Detroit TigersSports2.06×
10Real propertyHome & Garden2.04×
11Hardware storeHome & Garden2.03×
12Britney SpearsMusic & Radio2.02×
13InnovationBusiness & Career1.96×
14MenardsHome & Garden1.91×
15PharmacyBusiness & Career1.81×
16Discount storesShopping1.75×
17GeneticsKids & Family1.64×
18Subscription business modelShopping1.63×
19United Parcel ServiceBusiness & Career1.63×
20Trader Joe'sShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flora audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flora audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.71×
PatriotismCONSERVATISM1.70×
Career OrientationPOWER1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flora audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.69×
Early Adopter MentalityPOWER0.82×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flora have in United States?

Flora has an estimated audience of 3,617,683 people in United States, concentrated in Texas and New York.

02

What is the gender split and age of Flora fans?

59.7% of Flora fans are female, 40.3% are male, with an average age of 43.2 years.

03

Which brands do Flora fans like most?

Flora fans show strongest brand affinity for Non-alcoholic beverage (4.8×), Mineral water (4.94×), and Microwave oven (3.39×) over the country average.

04

Where do Flora fans live in United States?

Flora fans in United States are most concentrated in Texas (reach ~800K), New York (reach ~400K), and California (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Flora fans also like?

Beyond Flora itself, the audience over-indexes on Mineral water (4.94×), Microwave oven (3.39×), Web server (3.63×), and Trader Joe's (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Flora audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Flora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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