Flower garden Audience in Germany
Flower garden has an estimated audience of 3,154,237 people in Germany. 67.1% are female, 32.9% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Progressive rock, Artistic inspiration, Gil Ofarim, Product design.
The average Flower garden fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Progressive rock, Artistic inspiration, with strongest over-indexing on Rossmann (2.14× the country average). Demographically, the Flower garden audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Touchpoint
Demographics of Flower garden fans
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 37.8 |
| Estimated audience size | 3,154,237 |
Audience persona
The typical Flower garden fan in Germany is more female, around 37.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 591,204 | 0.86× |
| Bayern | 456,393 | 0.9× |
| Baden-Württemberg | 359,325 | 0.83× |
| Hessen | 318,926 | 1.33× |
| Niedersachsen | 282,040 | 0.92× |
| Berlin | 162,680 | 1.15× |
| Rheinland-Pfalz | 148,603 | 0.94× |
| Sachsen | 92,361 | 0.6× |
| Brandenburg | 89,977 | 0.92× |
| Schleswig-Holstein | 81,818 | 0.72× |
| Thüringen | 71,398 | 0.89× |
| Sachsen-Anhalt | 63,794 | 0.78× |
| Hamburg | 59,822 | 0.84× |
| Saarland | 55,776 | 1.44× |
| Bremen | 54,736 | 2.03× |
| Mecklenburg-Vorpommern | 51,229 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.14× | Shopping |
| Progressive rock | 3.98× | Music & Radio |
| Artistic inspiration | 2.42× | Arts & Culture |
| Gil Ofarim | 2.06× | Music & Radio |
| Product design | 2.45× | Business & Career |
| Natural rubber | 3.41× | Cars & Mobility |
| Indigenous Australian art | 6.63× | Arts & Culture |
| Collectable | 1.75× | Kids & Family |
| Cachorro | 3.34× | Pets & Animals |
| Handmade Gifts | 1.75× | Kids & Family |
| Icon (magazine) | 1.83× | Arts & Culture |
| Ipekyol | 2.75× | Shopping |
| Nurse education | 1.63× | Kids & Family |
| Sixx | 1.92× | Movies & TV |
| Picnic | 2.2× | Kids & Family |
| Nationality | 1.7× | Politics & Society |
| Janitor | 3.59× | Home & Garden |
| Caprivi Strip | 5.59× | |
| Building insulation | 2.46× | Home & Garden |
| Buddy – The Buddy Holly Story | 2.69× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.6 |
| Design Affinity | PREMIUM | 2.22 |
| DIY Mentality | THRILL | 2.06 |
| Sustainability | BALANCE | 1.79 |
| Creativity | OPEN | 1.74 |
| Luxury Orientation | PREMIUM | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 7.0% |
| United Kingdom | 6.7% |
See Flower garden audiences in other countries
More Home & Garden audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Flower garden have in Germany?
Flower garden has an estimated audience of 3,154,237 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Flower garden fans?
67.1% of Flower garden fans are female, 32.9% are male, with an average age of 37.8 years.
Which brands do Flower garden fans like most?
Flower garden fans show strongest brand affinity for Rossmann (2.14×), Progressive rock (3.98×), and Artistic inspiration (2.42×) over the country average.
Where do Flower garden fans live in Germany?
Flower garden fans in Germany are most concentrated in Nordrhein-Westfalen (reach 591,204), Bayern (reach 456,393), and Baden-Württemberg (reach 359,325). These three regions account for the largest share of the active audience.
What other brands do Flower garden fans also like?
Beyond Flower garden itself, the audience over-indexes on Progressive rock (3.98×), Artistic inspiration (2.42×), Gil Ofarim (2.06×), and Product design (2.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flower garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.