Orchidaceae Audience in Germany
Orchidaceae has an estimated audience of 372,145 people in Germany. 77.4% are female, 22.6% are male, average age 44.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bonsai, Garden centre, Plant nursery, Gardener, Flower garden.
The average Orchidaceae fan in Germany is 44.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bonsai, Garden centre, Plant nursery, with strongest over-indexing on Bonsai (21.56× the country average). Demographically, the Orchidaceae audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Orchidaceae fans
| Metric | Value |
|---|---|
| Female | 77.4% |
| Male | 22.6% |
| Average age | 44.0 |
| Estimated audience size | 372,145 |
Audience persona
The typical Orchidaceae fan in Germany is more female, around 44.0 years old, with strong Pet Ownership tendencies and a notable affinity for Bonsai.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,736 | 1.04× |
| Bayern | 58,699 | 0.98× |
| Baden-Württemberg | 51,879 | 1.02× |
| Niedersachsen | 37,744 | 1.04× |
| Hessen | 28,531 | 1.01× |
| Rheinland-Pfalz | 18,405 | 0.99× |
| Berlin | 15,911 | 0.96× |
| Sachsen | 14,904 | 0.82× |
| Brandenburg | 12,290 | 1.06× |
| Schleswig-Holstein | 11,785 | 0.88× |
| Thüringen | 11,748 | 1.24× |
| Sachsen-Anhalt | 11,409 | 1.18× |
| Hamburg | 7,919 | 0.94× |
| Mecklenburg-Vorpommern | 6,741 | 0.95× |
| Saarland | 4,892 | 1.07× |
| Bremen | 2,598 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bonsai | 21.56× | Home & Garden |
| Garden centre | 11.82× | Home & Garden |
| Plant nursery | 11.35× | Home & Garden |
| Gardener | 9.1× | Home & Garden |
| Flower garden | 13.53× | Home & Garden |
| Botanical garden | 12.93× | Home & Garden |
| Mountain | 15.88× | Music & Radio |
| Cactus | 18.57× | Home & Garden |
| Rose | 12.55× | Home & Garden |
| Shellac | 5.88× | Beauty & Wellness |
| QVC | 3.5× | Movies & TV |
| Plant | 2.86× | Home & Garden |
| Garden | 2.1× | Home & Garden |
| Houseplant | 3.69× | Home & Garden |
| Tulip | 18.03× | Home & Garden |
| Botany | 4.29× | Home & Garden |
| Rossmann | 2.07× | Shopping |
| Succulent plant | 3.91× | Home & Garden |
| Flower | 2.15× | Home & Garden |
| DIY & Craft Ideas | 4.07× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.95 |
| Healthy Lifestyle | BALANCE | 1.66 |
| LGBTQ+ Identity | OPEN | 1.56 |
| DIY Mentality | THRILL | 1.46 |
| Creativity | OPEN | 1.42 |
| Design Affinity | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 14.8% |
| United States | 10.7% |
| Vietnam | 5.6% |
See Orchidaceae audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Orchidaceae have in Germany?
Orchidaceae has an estimated audience of 372,145 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Orchidaceae fans?
77.4% of Orchidaceae fans are female, 22.6% are male, with an average age of 44.0 years.
Which brands do Orchidaceae fans like most?
Orchidaceae fans show strongest brand affinity for Bonsai (21.56×), Garden centre (11.82×), and Plant nursery (11.35×) over the country average.
Where do Orchidaceae fans live in Germany?
Orchidaceae fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,736), Bayern (reach 58,699), and Baden-Württemberg (reach 51,879). These three regions account for the largest share of the active audience.
What other brands do Orchidaceae fans also like?
Beyond Orchidaceae itself, the audience over-indexes on Garden centre (11.82×), Plant nursery (11.35×), Gardener (9.1×), and Flower garden (13.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Orchidaceae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.