Rose Audience in Germany
Rose has an estimated audience of 853,436 people in Germany. 73.9% are female, 26.1% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bonsai, Flower garden, Garden centre, Gardener, Flower bouquet.
The average Rose fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bonsai, Flower garden, Garden centre, with strongest over-indexing on Bonsai (11.9× the country average). Demographically, the Rose audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Rose fans
| Metric | Value |
|---|---|
| Female | 73.9% |
| Male | 26.1% |
| Average age | 39.2 |
| Estimated audience size | 853,436 |
Audience persona
The typical Rose fan in Germany is more female, around 39.2 years old, with strong Pet Ownership tendencies and a notable affinity for Bonsai.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 231,589 | 1.24× |
| Bayern | 160,029 | 1.17× |
| Baden-Württemberg | 135,730 | 1.17× |
| Niedersachsen | 85,757 | 1.03× |
| Hessen | 71,354 | 1.1× |
| Sachsen | 45,899 | 1.1× |
| Berlin | 45,456 | 1.19× |
| Rheinland-Pfalz | 40,601 | 0.95× |
| Schleswig-Holstein | 27,844 | 0.91× |
| Brandenburg | 24,721 | 0.93× |
| Thüringen | 20,066 | 0.92× |
| Hamburg | 19,164 | 0.99× |
| Sachsen-Anhalt | 18,024 | 0.82× |
| Mecklenburg-Vorpommern | 13,013 | 0.8× |
| Saarland | 8,469 | 0.81× |
| Bremen | 6,869 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bonsai | 11.9× | Home & Garden |
| Flower garden | 11.29× | Home & Garden |
| Garden centre | 7.76× | Home & Garden |
| Gardener | 6.06× | Home & Garden |
| Flower bouquet | 6.3× | Home & Garden |
| Plant nursery | 6.88× | Home & Garden |
| Botanical garden | 8× | Home & Garden |
| Flower | 2.91× | Home & Garden |
| Floral design | 6.23× | Home & Garden |
| Homs | 6.59× | Travel & Leisure |
| Syrian cuisine | 6.35× | Food & Beverages |
| Shellac | 5.11× | Beauty & Wellness |
| Damascus | 5.06× | Travel & Leisure |
| Garden | 1.84× | Home & Garden |
| Orchidaceae | 13.4× | Home & Garden |
| Rossmann | 2.17× | Shopping |
| Aleppo | 5.43× | Travel & Leisure |
| Houseplant | 3.37× | Home & Garden |
| Plant | 2.36× | Home & Garden |
| Tulip | 15.82× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.56 |
| Indulgence | JOY | 1.51 |
| LGBTQ+ Identity | OPEN | 1.49 |
| Design Affinity | PREMIUM | 1.49 |
| Healthy Lifestyle | BALANCE | 1.35 |
| DIY Mentality | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.7% |
| Italy | 7.7% |
| Japan | 5.9% |
See Rose audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Rose have in Germany?
Rose has an estimated audience of 853,436 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rose fans?
73.9% of Rose fans are female, 26.1% are male, with an average age of 39.2 years.
Which brands do Rose fans like most?
Rose fans show strongest brand affinity for Bonsai (11.9×), Flower garden (11.29×), and Garden centre (7.76×) over the country average.
Where do Rose fans live in Germany?
Rose fans in Germany are most concentrated in Nordrhein-Westfalen (reach 231,589), Bayern (reach 160,029), and Baden-Württemberg (reach 135,730). These three regions account for the largest share of the active audience.
What other brands do Rose fans also like?
Beyond Rose itself, the audience over-indexes on Flower garden (11.29×), Garden centre (7.76×), Gardener (6.06×), and Flower bouquet (6.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.