Mountain Audience in Germany
Mountain has an estimated audience of 709,507 people in Germany. 60.5% are female, 39.5% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Bonsai, Floristry, Greenhouse, Western Union, White Collar.
The average Mountain fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Bonsai, Floristry, Greenhouse, with strongest over-indexing on Bonsai (13.99× the country average). Demographically, the Mountain audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Mountain fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 39.7 |
| Estimated audience size | 709,507 |
Audience persona
The typical Mountain fan in Germany is more female, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Bonsai.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 474,870 | 3.06× |
| Niedersachsen | 124,676 | 1.81× |
| Bayern | 99,123 | 0.87× |
| Baden-Württemberg | 77,441 | 0.8× |
| Hessen | 66,530 | 1.23× |
| Berlin | 34,102 | 1.07× |
| Rheinland-Pfalz | 23,967 | 0.67× |
| Schleswig-Holstein | 19,587 | 0.77× |
| Sachsen | 18,970 | 0.55× |
| Hamburg | 18,260 | 1.14× |
| Sachsen-Anhalt | 14,579 | 0.79× |
| Thüringen | 13,784 | 0.76× |
| Brandenburg | 12,812 | 0.58× |
| Mecklenburg-Vorpommern | 8,375 | 0.62× |
| Saarland | 4,710 | 0.54× |
| Bremen | 4,500 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bonsai | 13.99× | Home & Garden |
| Floristry | 13.95× | Home & Garden |
| Greenhouse | 10.02× | Home & Garden |
| Western Union | 5.68× | Business & Career |
| White Collar | 17.2× | Movies & TV |
| Real property | 5.18× | Home & Garden |
| Do it yourself (DIY) | 2.46× | Home & Garden |
| Spiegel Online | 2.16× | News |
| Tagesschau | 1.86× | Movies & TV |
| Livemusic | 3.06× | Music & Radio |
| Pets | 1.57× | Pets & Animals |
| Property finder | 3.07× | Home & Garden |
| Houseplant | 3.16× | Home & Garden |
| Etsy | 2.74× | Fashion & Accessoires |
| Jon Voight | 12.5× | Movies & TV |
| Cat food | 2.74× | Pets & Animals |
| Reinhard Mey | 4.29× | Music & Radio |
| 1. FC Heidenheim | 5.07× | Sports |
| Modern architecture | 2.63× | Arts & Culture |
| Roy Lichtenstein | 17.19× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.18 |
| DIY Mentality | THRILL | 1.85 |
| Pet Ownership | JOY | 1.77 |
| Patriotism | CONSERVATISM | 1.69 |
| Design Affinity | PREMIUM | 1.63 |
| Urban Lifestyle | OPEN | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.7% |
| India | 16.8% |
| France | 12.1% |
See Mountain audiences in other countries
More Rock audiences in Germany
- Udo Lindenberg (3,120,690)
- Bruce Springsteen (2,945,157)
- Freddie Mercury (2,932,656)
- Herbert Grönemeyer (2,681,986)
- Tom Kaulitz (2,246,941)
Frequently asked questions
How many fans does Mountain have in Germany?
Mountain has an estimated audience of 709,507 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Mountain fans?
60.5% of Mountain fans are female, 39.5% are male, with an average age of 39.7 years.
Which brands do Mountain fans like most?
Mountain fans show strongest brand affinity for Bonsai (13.99×), Floristry (13.95×), and Greenhouse (10.02×) over the country average.
Where do Mountain fans live in Germany?
Mountain fans in Germany are most concentrated in Nordrhein-Westfalen (reach 474,870), Niedersachsen (reach 124,676), and Bayern (reach 99,123). These three regions account for the largest share of the active audience.
What other brands do Mountain fans also like?
Beyond Mountain itself, the audience over-indexes on Floristry (13.95×), Greenhouse (10.02×), Western Union (5.68×), and White Collar (17.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mountain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.