Rascasse Audience Intelligence

Mountain Audience in Germany

A data profile of the people who buy, follow and care about Mountain in Germany — modelled from more than twelve digital signal sources. Mountain has an estimated audience of 1,111,179 people in Germany.

#25among Rock in Germany#801among Person in Germany#582in Music & Radio

The average Mountain fan in Germany is 43.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Bonsai, Floristry, Greenhouse, with strongest over-indexing on Bonsai (22.83× the country average).

Demographically, the Mountain audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mountain fan in Germany is more male, around 43.8 years old, with strong Sustainability tendencies and a notable affinity for Bonsai.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mountain profile in Germany.

Audience size
1.1M
in Germany
Gender
34.6%♀
65.4% male
Age
43.8
average years
Country rank
#5945
Person in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mountain fans

34.6% are female, 65.4% are male, average age 43.8.

Fig. 02

Gender split

34.6%
Female
65.4%
Male
Demographic split for Mountain audience in Germany
MetricValue
Female34.6%
Male65.4%
Average age43.8
Estimated audience size1,111,179
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Mountain audience in Germany
Age bracketShare%
16-1918%
20-2912%
30-3910%
40-4923%
50+37%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Mountain audience comes from Germany.

Worldwide audience distribution share by country for Mountain
CountryShare
United States30.8%
France13.0%
India11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mountain audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mountain fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~700K3.05×
02Niedersachsen~200K1.80×
03Hamburg~30K1.13×
04Hessen~90K1.12×
05Berlin~50K1.09×
06Bayern~100K0.84×
07Sachsen-Anhalt~20K0.83×
08Thüringen~20K0.81×
09Bremen~7K0.81×
10Baden-Württemberg~100K0.76×
11Schleswig-Holstein~30K0.76×
12Rheinland-Pfalz~40K0.69×
13Mecklenburg-Vorpommern~10K0.67×
14Saarland~9K0.65×
15Sachsen~30K0.64×
16Brandenburg~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Mountain, Germany
0.64×1.00×3.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mountain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mountain audience
#·InterestCategoryAffinity×
01Ted NugentMusic & Radio51.87×
02BonsaiHome & Garden22.83×
03Roy LichtensteinArts & Culture17.21×
04White CollarMovies & TV17.19×
05FloristryHome & Garden16.79×
06OrchidaceaeHome & Garden15.88×
07TulipHome & Garden14.84×
08GreenhouseHome & Garden13.47×
09Jon VoightMovies & TV12.07×
10Teresa PalmerMovies & TV11.37×
11RoseHome & Garden8.22×
12HouseplantHome & Garden5.76×
131. FC HeidenheimSports5.07×
14Crime fictionLiterature3.75×
15Unique GiftsShopping3.31×
16Flower bouquetHome & Garden2.93×
17EtsyFashion & Accessoires2.46×
18TagesschauMovies & TV2.12×
19Do it yourself (DIY)Home & Garden1.97×
20Home improvementHome & Garden1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mountain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mountain audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.02×
Quality AwarenessPREMIUM1.91×
Design AffinityPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mountain audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.97×
Price SensitivityPREMIUM0.97×
Social Media UsageJOY1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mountain have in Germany?

Mountain has an estimated audience of 1,111,179 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Mountain fans?

34.6% of Mountain fans are female, 65.4% are male, with an average age of 43.8 years.

03

Which brands do Mountain fans like most?

Mountain fans show strongest brand affinity for Bonsai (22.83×), Floristry (16.79×), and Greenhouse (13.47×) over the country average.

04

Where do Mountain fans live in Germany?

Mountain fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Niedersachsen (reach ~200K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mountain fans also like?

Beyond Mountain itself, the audience over-indexes on Floristry (16.79×), Greenhouse (13.47×), Houseplant (5.76×), and Ted Nugent (51.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in Germany

See Mountain audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mountain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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