Mountain Audience in United States

Mountain has an estimated audience of 6,107,803 people in United States. 61.0% are female, 39.0% are male, average age 41.7. Top regions: California, Texas, New York. Top brand affinities: Kia Sportage, Day trading, Horoscope, Joe Walsh, Indianapolis Motor Speedway.

The average Mountain fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kia Sportage, Day trading, Horoscope, with strongest over-indexing on Kia Sportage (20.58× the country average). Demographically, the Mountain audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Mountain fans

Demographic split for Mountain audience in United States
MetricValue
Female61.0%
Male39.0%
Average age41.7
Estimated audience size6,107,803

Audience persona

The typical Mountain fan in United States is more female, around 41.7 years old, with strong Risk Appetite tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Mountain in United States
RegionReachAffinity
California618,3740.92×
Texas456,8700.87×
New York420,0831.23×
Florida359,6960.87×
North Carolina214,5601.17×
Pennsylvania198,7830.97×
Georgia183,0550.97×
Washington148,5031.21×
Illinois147,8530.73×
Maryland144,4471.38×
Virginia141,1820.95×
New Jersey136,1000.88×
Colorado135,0661.4×
Arizona134,5891.08×
Ohio132,6970.71×
Michigan128,9840.81×
Massachusetts118,9390.99×
Tennessee116,4700.95×
Connecticut108,2141.77×
Indiana88,4390.79×
Oregon88,0071.26×
South Carolina83,8070.91×
Utah81,6041.49×
Missouri78,7690.8×
Minnesota71,9400.82×
Wisconsin71,4190.78×
Alabama70,9260.83×
Kentucky58,1270.76×
Louisiana56,2430.71×
Oklahoma55,0900.81×
Nevada47,5300.8×
Idaho39,6271.29×
Arkansas39,5950.79×
Kansas38,6290.8×
Iowa36,6140.73×
Mississippi35,3380.7×
Montana32,6711.93×
New Mexico29,6330.97×
New Hampshire27,7351.15×
West Virginia27,0720.95×
Nebraska24,2380.79×
Maine21,9431×
Delaware20,8561.24×
Vermont19,6821.84×
Alaska17,2131.32×
Hawaii16,9170.64×
Washington, District of Columbia15,3660.84×
Rhode Island13,6190.7×
Wyoming10,7011.18×
South Dakota10,3980.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mountain audience
BrandAffinityCategory
Kia Sportage20.58×Cars & Mobility
Day trading8.67×Business & Career
Horoscope6.74×Health
Joe Walsh13.98×Music & Radio
Indianapolis Motor Speedway9.61×Sports
Glam rock13×Music & Radio
The Clash24.91×Music & Radio
Fox News Channel1.66×Movies & TV
Blended whiskey7.05×Food & Beverages
Do it yourself (DIY)1.81×Home & Garden
Hobby Lobby2.09×Home & Garden
Honda HR-V13.74×Cars & Mobility
Term life insurance9.23×Business & Career
Pet insurance8.67×Pets & Animals
Ted Nugent10.37×Music & Radio
Critical illness insurance9.92×Business & Career
Cross-country skiing7.96×Sports
Whole grain7.42×Food & Beverages
Genesis (band)4.99×Music & Radio
Supreme Court of the United States5.21×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mountain audience
TraitClusterScore
Risk AppetiteTHRILL1.96
Urban LifestyleOPEN1.54
DIY MentalityTHRILL1.49
Luxury OrientationPREMIUM1.45
SustainabilityBALANCE1.39
PatriotismCONSERVATISM1.35

Worldwide distribution

Worldwide audience distribution share by country for Mountain
CountryShare
United States29.7%
India16.8%
France12.1%

See Mountain audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Mountain have in United States?

Mountain has an estimated audience of 6,107,803 people in United States, concentrated in California and Texas.

What is the gender split and age of Mountain fans?

61.0% of Mountain fans are female, 39.0% are male, with an average age of 41.7 years.

Which brands do Mountain fans like most?

Mountain fans show strongest brand affinity for Kia Sportage (20.58×), Day trading (8.67×), and Horoscope (6.74×) over the country average.

Where do Mountain fans live in United States?

Mountain fans in United States are most concentrated in California (reach 618,374), Texas (reach 456,870), and New York (reach 420,083). These three regions account for the largest share of the active audience.

What other brands do Mountain fans also like?

Beyond Mountain itself, the audience over-indexes on Day trading (8.67×), Horoscope (6.74×), Joe Walsh (13.98×), and Indianapolis Motor Speedway (9.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mountain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.