Rascasse Audience Intelligence

Mountain Audience in United States

A data profile of the people who buy, follow and care about Mountain in United States — modelled from more than twelve digital signal sources. Mountain has an estimated audience of 8,012,823 people in United States.

#6among Rock in United States#309among Person in United States#332in Music & Radio

The average Mountain fan in United States is 49.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Joe Walsh, Chuck Norris, Ted Nugent, with strongest over-indexing on Joe Walsh (17.32× the country average).

Demographically, the Mountain audience skews more male with an average age of 49.4, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mountain fan in United States is more male, around 49.4 years old, with strong Patriotism tendencies and a notable affinity for Joe Walsh.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mountain profile in United States.

Audience size
8M
in United States
Gender
39.2%♀
60.8% male
Age
49.4
average years
Country rank
#4423
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mountain fans

39.2% are female, 60.8% are male, average age 49.4.

Fig. 02

Gender split

39.2%
Female
60.8%
Male
Demographic split for Mountain audience in United States
MetricValue
Female39.2%
Male60.8%
Average age49.4
Estimated audience size8,012,823
Fig. 03

Age distribution

Ø 49.4
average years
Age distribution of the Mountain audience in United States
Age bracketShare%
16-198%
20-298%
30-399%
40-4920%
50+54%
Fig. 04

Worldwide distribution

30.8%

of the worldwide Mountain audience comes from United States.

Worldwide audience distribution share by country for Mountain
CountryShare
United States30.8%
France13.0%
India11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mountain audience in United States is strongest.

Fig. 05

Top regions by affinity

Mountain fans by region: top regions in United States
#RegionReachAffinity×
01Montana~50K2.03×
02Vermont~20K1.63×
03Utah~100K1.60×
04Connecticut~100K1.43×
05Colorado~200K1.39×
06Idaho~60K1.36×
07Alaska~20K1.28×
08Oregon~100K1.27×
09Washington~200K1.18×
10North Carolina~300K1.15×
11Maryland~200K1.14×
12New Hampshire~40K1.13×
13New York~500K1.08×
14Delaware~20K1.03×
15Maine~30K1.02×
16New Mexico~40K1.01×
17North Dakota~20K1.01×
18Georgia~200K0.99×
19South Carolina~100K0.99×
20Pennsylvania~300K0.97×
21West Virginia~40K0.97×
22Kansas~60K0.96×
23California~800K0.95×
24Virginia~200K0.93×
25Arizona~200K0.93×
26Texas~600K0.92×
27Wisconsin~100K0.92×
28Nebraska~40K0.92×
29Massachusetts~100K0.90×
30South Dakota~20K0.90×
31Tennessee~100K0.89×
32Oklahoma~80K0.88×
33Missouri~100K0.86×
34New Jersey~200K0.85×
35Minnesota~100K0.85×
36Kentucky~90K0.85×
37Indiana~100K0.84×
38Arkansas~50K0.82×
39Alabama~90K0.80×
40Nevada~60K0.80×
41Iowa~50K0.80×
42Michigan~200K0.79×
43Ohio~200K0.78×
44Florida~400K0.77×
45Illinois~200K0.77×
46Hawaii~30K0.75×
47Louisiana~80K0.74×
48Mississippi~50K0.74×
49Washington, District of Columbia~20K0.73×
50Rhode Island~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Mountain, United States
0.71×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mountain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mountain audience
#·InterestCategoryAffinity×
01The Guess WhoMusic & Radio25.01×
02Joe WalshMusic & Radio17.32×
03Ted NugentMusic & Radio12.69×
04Roseanne BarrMovies & TV9.86×
05Axl RoseMusic & Radio8.69×
06Gene SimmonsMusic & Radio8.53×
07Lynyrd SkynyrdMusic & Radio7.76×
08Billy IdolMusic & Radio7.74×
09Alice Cooper (band)Music & Radio7.72×
10Hacksaw RidgeMovies & TV7.02×
11Dennis QuaidMovies & TV6.85×
12Judy GarlandMovies & TV6.27×
13Genesis (band)Music & Radio5.74×
14The Beach BoysMusic & Radio4.66×
15Chuck NorrisMovies & TV4.62×
16Political scienceBusiness & Career2.84×
17DemocracyPolitics & Society2.68×
18Chick-fil-AFood & Beverages1.75×
19Hobby LobbyHome & Garden1.57×
20NatureHome & Garden1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mountain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mountain audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.11×
IndividualismJOY1.52×
DIY MentalityTHRILL1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mountain audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
Social Media UsageJOY0.91×
Family OrientationCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mountain have in United States?

Mountain has an estimated audience of 8,012,823 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mountain fans?

39.2% of Mountain fans are female, 60.8% are male, with an average age of 49.4 years.

03

Which brands do Mountain fans like most?

Mountain fans show strongest brand affinity for Joe Walsh (17.32×), Chuck Norris (4.62×), and Ted Nugent (12.69×) over the country average.

04

Where do Mountain fans live in United States?

Mountain fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Mountain fans also like?

Beyond Mountain itself, the audience over-indexes on Chuck Norris (4.62×), Ted Nugent (12.69×), Genesis (band) (5.74×), and The Guess Who (25.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in United States

See Mountain audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mountain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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