Rascasse Audience Intelligence

Orchidaceae Audience in United States

A data profile of the people who buy, follow and care about Orchidaceae in United States — modelled from more than twelve digital signal sources. Orchidaceae has an estimated audience of 2,087,682 people in United States.

#6180among Topic in United States#777in Home & Garden

The average Orchidaceae fan in United States is 41.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bonsai, Insect, Plant, with strongest over-indexing on Bonsai (6.1× the country average).

Demographically, the Orchidaceae audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Creativity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Orchidaceae fan in United States is more female, around 41.7 years old, with strong Creativity tendencies and a notable affinity for Bonsai.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Orchidaceae profile in United States.

Audience size
2.1M
in United States
Gender
75.2%♀
24.8% male
Age
41.7
average years
Country rank
#13775
Topic in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Orchidaceae fans

75.2% are female, 24.8% are male, average age 41.7.

Fig. 02

Gender split

75.2%
Female
24.8%
Male
Demographic split for Orchidaceae audience in United States
MetricValue
Female75.2%
Male24.8%
Average age41.7
Estimated audience size2,087,682
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Orchidaceae audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3919%
40-4924%
50+25%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Orchidaceae audience comes from United States.

Worldwide audience distribution share by country for Orchidaceae
CountryShare
Brazil14.8%
United States10.7%
Vietnam5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Orchidaceae audience in United States is strongest.

Fig. 05

Top regions by affinity

Orchidaceae fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~4K1.15×
02Alaska~5K1.14×
03North Dakota~5K1.13×
04Oregon~30K1.10×
05South Dakota~5K1.08×
06Montana~6K1.07×
07Idaho~10K1.03×
08West Virginia~10K1.03×
09Delaware~6K1.03×
10California~200K1.02×
11Florida~100K1.02×
12Hawaii~9K1.02×
13Maine~8K1.02×
14Rhode Island~7K1.02×
15Washington~40K1.01×
16New Hampshire~8K1.01×
17Washington, District of Columbia~6K1.01×
18New Mexico~10K1.00×
19Oklahoma~20K0.98×
20Utah~20K0.98×
21Mississippi~20K0.98×
22Kansas~20K0.98×
23Nebraska~10K0.98×
24Arkansas~20K0.97×
25Iowa~20K0.96×
26Minnesota~30K0.95×
27Nevada~20K0.95×
28Missouri~30K0.94×
29South Carolina~30K0.94×
30Alabama~30K0.94×
31Louisiana~30K0.94×
32Kentucky~20K0.94×
33Connecticut~20K0.94×
34Texas~200K0.93×
35Colorado~30K0.93×
36Wisconsin~30K0.93×
37Indiana~30K0.91×
38Illinois~60K0.90×
39Georgia~60K0.90×
40Virginia~50K0.90×
41Arizona~40K0.90×
42Tennessee~40K0.90×
43Massachusetts~40K0.90×
44Maryland~30K0.90×
45North Carolina~60K0.89×
46Pennsylvania~60K0.87×
47Michigan~50K0.87×
48New Jersey~50K0.87×
49Ohio~60K0.86×
50New York~90K0.80×
Fig. 06

Affinity by region

Affinity by region — Orchidaceae, United States
0.80×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Orchidaceae audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Orchidaceae audience
#·InterestCategoryAffinity×
01Unknown Mortal OrchestraMusic & Radio33.54×
02Food Network MagazineFood & Beverages19.03×
03Fiona AppleMusic & Radio14.80×
04TulipHome & Garden12.12×
05London ZooTravel & Leisure9.70×
06BonsaiHome & Garden6.10×
07CutleryHome & Garden4.54×
08GardenerHome & Garden4.28×
09Plant nurseryHome & Garden3.70×
10InsectPets & Animals3.56×
11Ornamental plantHome & Garden3.48×
12HouseplantHome & Garden3.27×
13Flowering plantHome & Garden2.97×
14CropHome & Garden2.40×
15PlantHome & Garden2.18×
16HandicraftHome & Garden2.08×
17GardenHome & Garden1.89×
18FlowerHome & Garden1.89×
19CraftsHome & Garden1.55×
20Do it yourself (DIY)Home & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Orchidaceae audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Orchidaceae audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.77×
SpiritualityBALANCE1.69×
IndulgenceJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Orchidaceae audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.89×
Luxury OrientationPREMIUM0.94×
PatriotismCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Orchidaceae have in United States?

Orchidaceae has an estimated audience of 2,087,682 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Orchidaceae fans?

75.2% of Orchidaceae fans are female, 24.8% are male, with an average age of 41.7 years.

03

Which brands do Orchidaceae fans like most?

Orchidaceae fans show strongest brand affinity for Bonsai (6.1×), Insect (3.56×), and Plant (2.18×) over the country average.

04

Where do Orchidaceae fans live in United States?

Orchidaceae fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Orchidaceae fans also like?

Beyond Orchidaceae itself, the audience over-indexes on Insect (3.56×), Plant (2.18×), Fiona Apple (14.8×), and Food Network Magazine (19.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Orchidaceae audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Orchidaceae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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