Orchidaceae Audience in United States

Orchidaceae logo

Orchidaceae has an estimated audience of 2,087,682 people in United States. 75.2% are female, 24.8% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Bonsai, Insect, Fiona Apple, Plant, Food Network Magazine.

The average Orchidaceae fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bonsai, Insect, Fiona Apple, with strongest over-indexing on Bonsai (6.1× the country average). Demographically, the Orchidaceae audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Orchidaceae fans

Demographic split for Orchidaceae audience in United States
MetricValue
Female75.2%
Male24.8%
Average age41.7
Estimated audience size2,087,682

Audience persona

The typical Orchidaceae fan in United States is more female, around 41.7 years old, with strong Quality Awareness tendencies and a notable affinity for Bonsai.

Top regions in United States

Top regions ranked by reach for Orchidaceae in United States
RegionReachAffinity
California279,1881.22×
Texas188,7051.05×
Florida178,9491.27×
New York88,5040.76×
Illinois64,4790.93×
Georgia55,0160.86×
Pennsylvania51,7360.74×
North Carolina49,4690.79×
Washington47,2171.13×
Ohio41,8040.65×
New Jersey40,5300.76×
Virginia38,7910.76×
Oregon31,6981.32×
Michigan31,2110.57×
Massachusetts30,7210.75×
Arizona29,8970.7×
Colorado26,0880.79×
Minnesota25,0960.84×
Maryland23,7000.66×
Indiana22,5700.59×
South Carolina22,3380.71×
Tennessee21,6650.52×
Wisconsin20,6970.66×
Missouri20,2970.6×
Alabama19,2430.66×
Kentucky18,9760.73×
Utah17,8090.95×
Connecticut16,8690.81×
Louisiana15,9740.59×
Oklahoma15,6090.67×
Nevada15,3560.76×
Iowa15,3010.89×
Kansas13,7000.83×
Arkansas13,1440.76×
Mississippi12,6820.74×
Hawaii11,5451.29×
Idaho11,2801.08×
West Virginia10,4701.08×
New Mexico9,8040.94×
Alaska9,5772.14×
South Dakota8,9901.86×
New Hampshire8,6271.05×
Wyoming8,4692.74×
Nebraska8,4470.81×
Montana8,3491.44×
Maine8,3251.11×
Vermont8,1932.24×
Rhode Island7,6361.15×
Delaware7,4601.3×
North Dakota7,2941.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Orchidaceae audience
BrandAffinityCategory
Bonsai6.1×Home & Garden
Insect3.56×Pets & Animals
Fiona Apple14.8×Music & Radio
Plant2.18×Home & Garden
Food Network Magazine19.03×Food & Beverages
Cutlery4.54×Home & Garden
Handicraft2.08×Home & Garden
Flowering plant2.97×Home & Garden
Garden1.89×Home & Garden
Ornamental plant3.48×Home & Garden
London Zoo9.7×Travel & Leisure
Plant nursery3.7×Home & Garden
Gardener4.28×Home & Garden
Flower1.89×Home & Garden
Crop2.4×Home & Garden
Crafts1.55×Home & Garden
Houseplant3.27×Home & Garden
Tulip12.12×Home & Garden
Do it yourself (DIY)1.55×Home & Garden
Urban horticulture5.87×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Orchidaceae audience
TraitClusterScore
Quality AwarenessPREMIUM2.31
Urban LifestyleOPEN2.02
Design AffinityPREMIUM1.49
CreativityOPEN1.36
Price SensitivityPREMIUM1.35
SustainabilityBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Orchidaceae
CountryShare
Brazil14.8%
United States10.7%
Vietnam5.6%

See Orchidaceae audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Orchidaceae have in United States?

Orchidaceae has an estimated audience of 2,087,682 people in United States, concentrated in California and Texas.

What is the gender split and age of Orchidaceae fans?

75.2% of Orchidaceae fans are female, 24.8% are male, with an average age of 41.7 years.

Which brands do Orchidaceae fans like most?

Orchidaceae fans show strongest brand affinity for Bonsai (6.1×), Insect (3.56×), and Fiona Apple (14.8×) over the country average.

Where do Orchidaceae fans live in United States?

Orchidaceae fans in United States are most concentrated in California (reach 279,188), Texas (reach 188,705), and Florida (reach 178,949). These three regions account for the largest share of the active audience.

What other brands do Orchidaceae fans also like?

Beyond Orchidaceae itself, the audience over-indexes on Insect (3.56×), Fiona Apple (14.8×), Plant (2.18×), and Food Network Magazine (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Orchidaceae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.