A data profile of the people who buy, follow and care about Food Network Magazine in United States — modelled from more than twelve digital signal sources. Food Network Magazine has an estimated audience of 787,725 people in United States.
The average Food Network Magazine fan in United States is 38.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Florida.
Top brand affinities include Le Creuset, Wegmans, Late-night talk show, with strongest over-indexing on Le Creuset (68.08× the country average).
Demographically, the Food Network Magazine audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Spirituality, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Food Network Magazine fan in United States is more female, around 38.7 years old, with strong Spirituality tendencies and a notable affinity for Le Creuset.
The key figures that characterise the Food Network Magazine profile in United States.
56.9% are female, 43.1% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 38.7 |
| Estimated audience size | 787,725 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 18% | |
| 50+ | 25% |
of the worldwide Food Network Magazine audience comes from United States.
| Country | Share |
|---|---|
| United States | 94.7% |
| Japan | 0.8% |
| United Kingdom | 0.5% |
Where the Food Network Magazine audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wisconsin | ~20K | 1.32× | |
| 02 | Pennsylvania | ~30K | 1.31× | |
| 03 | New Hampshire | ~4K | 1.28× | |
| 04 | Massachusetts | ~20K | 1.24× | |
| 05 | Connecticut | ~10K | 1.24× | |
| 06 | New York | ~50K | 1.17× | |
| 07 | Michigan | ~20K | 1.17× | |
| 08 | New Jersey | ~20K | 1.17× | |
| 09 | Minnesota | ~10K | 1.14× | |
| 10 | Rhode Island | ~3K | 1.14× | |
| 11 | Vermont | ~2K | 1.13× | |
| 12 | Maine | ~3K | 1.11× | |
| 13 | Ohio | ~30K | 1.10× | |
| 14 | Iowa | ~7K | 1.10× | |
| 15 | Illinois | ~30K | 1.06× | |
| 16 | Delaware | ~2K | 1.05× | |
| 17 | North Dakota | ~2K | 1.03× | |
| 18 | Oregon | ~9K | 1.02× | |
| 19 | Montana | ~2K | 1.02× | |
| 20 | Alaska | ~2K | 1.02× | |
| 21 | Colorado | ~10K | 1.01× | |
| 22 | South Dakota | ~2K | 1.01× | |
| 23 | Maryland | ~10K | 1.00× | |
| 24 | Idaho | ~4K | 0.99× | |
| 25 | Indiana | ~10K | 0.98× | |
| 26 | Virginia | ~20K | 0.97× | |
| 27 | Missouri | ~10K | 0.97× | |
| 28 | Nebraska | ~4K | 0.97× | |
| 29 | North Carolina | ~20K | 0.96× | |
| 30 | West Virginia | ~4K | 0.96× | |
| 31 | South Carolina | ~10K | 0.95× | |
| 32 | Arizona | ~20K | 0.94× | |
| 33 | Washington | ~10K | 0.94× | |
| 34 | Kansas | ~6K | 0.94× | |
| 35 | Mississippi | ~6K | 0.93× | |
| 36 | New Mexico | ~4K | 0.93× | |
| 37 | Arkansas | ~6K | 0.92× | |
| 38 | Hawaii | ~3K | 0.92× | |
| 39 | Florida | ~50K | 0.91× | |
| 40 | Tennessee | ~10K | 0.89× | |
| 41 | Kentucky | ~9K | 0.89× | |
| 42 | Washington, District of Columbia | ~2K | 0.89× | |
| 43 | Oklahoma | ~8K | 0.88× | |
| 44 | Nevada | ~7K | 0.87× | |
| 45 | Louisiana | ~9K | 0.86× | |
| 46 | Georgia | ~20K | 0.82× | |
| 47 | Alabama | ~9K | 0.82× | |
| 48 | Utah | ~6K | 0.82× | |
| 49 | California | ~70K | 0.79× | |
| 50 | Texas | ~40K | 0.62× |
The strongest cross-interests of the Food Network Magazine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Le Creuset | Home & Garden | 68.08× | ||
| 02 | Tulip | Home & Garden | 19.11× | ||
| 03 | Orchidaceae | Home & Garden | 19.03× | ||
| 04 | Supper club | Food & Beverages | 17.33× | ||
| 05 | Wegmans | Shopping | 14.89× | ||
| 06 | Orthodox Judaism | Politics & Society | 12.08× | ||
| 07 | George Michael | Music & Radio | 11.67× | ||
| 08 | Late-night talk show | Movies & TV | 11.51× | ||
| 09 | Cyndi Lauper | Music & Radio | 10.70× | ||
| 10 | Minnesota Wild | Sports | 8.63× | ||
| 11 | Unique Gifts | Shopping | 5.15× | ||
| 12 | Minnesota Vikings | Sports | 4.36× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 4.18× | ||
| 14 | Applebee's | Food & Beverages | 4.12× | ||
| 15 | Sprouts Farmers Market | Shopping | 3.71× | ||
| 16 | Britney Spears | Music & Radio | 2.98× | ||
| 17 | Radio | Technology & Electronics | 2.91× | ||
| 18 | Kroger | Food & Beverages | 2.61× | ||
| 19 | Coffeehouses | Food & Beverages | 2.24× | ||
| 20 | CNN | Movies & TV | 1.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.43× | |
| Indulgence | JOY | 1.66× | |
| Career Orientation | POWER | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.58× | |
| Family Orientation | CONSERVATISM | 0.60× | |
| DIY Mentality | THRILL | 0.61× |
Food Network Magazine has an estimated audience of 787,725 people in United States, concentrated in California and New York.
56.9% of Food Network Magazine fans are female, 43.1% are male, with an average age of 38.7 years.
Food Network Magazine fans show strongest brand affinity for Le Creuset (68.08×), Wegmans (14.89×), and Late-night talk show (11.51×) over the country average.
Food Network Magazine fans in United States are most concentrated in California (reach ~70K), New York (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Food Network Magazine itself, the audience over-indexes on Wegmans (14.89×), Late-night talk show (11.51×), Orchidaceae (19.03×), and Minnesota Wild (8.63×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Food Network Magazine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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