Rascasse Audience Intelligence

Flower garden Audience in France

A data profile of the people who buy, follow and care about Flower garden in France — modelled from more than twelve digital signal sources. Flower garden has an estimated audience of 2,282,484 people in France.

Flower garden has an estimated audience of 2,282,484 people in France. 69.1% are female, 30.9% are male, average age 45.3. Top brand affinities: Love & Sex, Christmas Gift, Sustainable products, Christmas tree, Christmas lights.

Top brand affinities include Love & Sex, Christmas Gift, Sustainable products, with strongest over-indexing on Love & Sex (336.63× the country average).

Demographically, the Flower garden audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Mindfulness, Travelling.

The typical Flower garden fan in France is more female, around 45.3 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.

Category: Home & Garden · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flower garden profile in France.

Audience size
2.3M
in France
Gender
69.1%
30.9% male
Age
45.3
average years
Country rank
#2024
Touchpoint in France
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flower garden fans

69.1% are female, 30.9% are male, average age 45.3.

Fig. 02

Gender split

69.1%
Female
30.9%
Male
Demographic split for Flower garden audience in France
MetricValue
Female69.1%
Male30.9%
Average age45.3
Estimated audience size2,282,484
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Flower garden audience in France
Age bracketShare%
16-199%
20-2916%
30-3916%
40-4922%
50+37%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Flower garden audience comes from France.

Worldwide audience distribution share by country for Flower garden
CountryShare
United States22.4%
Italy7.0%
United Kingdom6.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flower garden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flower garden audience
#·InterestCategoryAffinity×
01Love & SexKids & Family336.63×
02SelfridgesShopping295.53×
03Christmas lightsHome & Garden49.07×
04Christmas GiftKids & Family42.05×
05Christmas treeKids & Family30.95×
06Plants vs. ZombiesGames30.84×
07Sustainable productsPolitics & Society25.11×
08Christmas ornamentHome & Garden23.42×
09Girl powerPolitics & Society22.59×
10RoseHome & Garden17.63×
11SexologyKids & Family15.50×
12Breast Cancer awarenessHealth15.14×
13Kitchen gardenHome & Garden8.96×
14Non-alcoholic beverageFood & Beverages8.36×
15Floral designHome & Garden7.31×
16Garden centreHome & Garden4.53×
17Local foodFood & Beverages3.67×
18ZooKids & Family3.22×
19La Banque postaleBusiness & Career2.52×
20Do it yourself (DIY)Home & Garden2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flower garden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Flower garden audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.77×
TravellingTHRILL2.44×
Design AffinityPREMIUM2.43×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Flower garden audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.71×
Social Media UsageJOY0.83×
Need for SecurityCONSERVATISM0.85×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in France who actively search for Flower garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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