A data profile of the people who buy, follow and care about Flower garden in France — modelled from more than twelve digital signal sources. Flower garden has an estimated audience of 2,282,484 people in France.
Flower garden has an estimated audience of 2,282,484 people in France. 69.1% are female, 30.9% are male, average age 45.3. Top brand affinities: Love & Sex, Christmas Gift, Sustainable products, Christmas tree, Christmas lights.
Top brand affinities include Love & Sex, Christmas Gift, Sustainable products, with strongest over-indexing on Love & Sex (336.63× the country average).
Demographically, the Flower garden audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Mindfulness, Travelling.
The typical Flower garden fan in France is more female, around 45.3 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Flower garden profile in France.
69.1% are female, 30.9% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 45.3 |
| Estimated audience size | 2,282,484 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Flower garden audience comes from France.
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 7.0% |
| United Kingdom | 6.7% |
The strongest cross-interests of the Flower garden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 336.63× | ||
| 02 | Selfridges | Shopping | 295.53× | ||
| 03 | Christmas lights | Home & Garden | 49.07× | ||
| 04 | Christmas Gift | Kids & Family | 42.05× | ||
| 05 | Christmas tree | Kids & Family | 30.95× | ||
| 06 | Plants vs. Zombies | Games | 30.84× | ||
| 07 | Sustainable products | Politics & Society | 25.11× | ||
| 08 | Christmas ornament | Home & Garden | 23.42× | ||
| 09 | Girl power | Politics & Society | 22.59× | ||
| 10 | Rose | Home & Garden | 17.63× | ||
| 11 | Sexology | Kids & Family | 15.50× | ||
| 12 | Breast Cancer awareness | Health | 15.14× | ||
| 13 | Kitchen garden | Home & Garden | 8.96× | ||
| 14 | Non-alcoholic beverage | Food & Beverages | 8.36× | ||
| 15 | Floral design | Home & Garden | 7.31× | ||
| 16 | Garden centre | Home & Garden | 4.53× | ||
| 17 | Local food | Food & Beverages | 3.67× | ||
| 18 | Zoo | Kids & Family | 3.22× | ||
| 19 | La Banque postale | Business & Career | 2.52× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 2.12× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.77× | |
| Travelling | THRILL | 2.44× | |
| Design Affinity | PREMIUM | 2.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.71× | |
| Social Media Usage | JOY | 0.83× | |
| Need for Security | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Flower garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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